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🏖️ Le marketing territorial, une stratégie pour attirer visiteurs, entreprises et investisseurs, vise à renforcer l'attractivité en valorisant atouts d'un lieu. Objectifs: augmenter attractivité, développer l'image de marque et stimuler l'économie. Clés de réussite: visibilité en ligne, collaboration des parties prenantes, gestion de la e-réputation. Exemples: "I Amsterdam" (2004) a positionné Amsterdam comme ville innovante; "Visit California" a varié son public cible; "Québec Original" a mis en avant authenticité régionale. Guest Suite aide les professionnels à gérer la e-réputation.

🏨 Hospitality industry veteran Fernanda de Herralde emphasizes the evolution from manual to sophisticated digital Property Management Systems (PMS) over the past 20 years, which now centralize customer data for seamless, personalized guest experiences from check-in to check-out. Modern PMS must be flexible and integrate with various tools for a holistic experience. Trends in front office management include increased personalization, integration of digital communication channels, and adaptable PMS to meet evolving customer expectations and operational challenges. Sir Victor Hotel, part of the Sircle Collection, utilizes an enterprise platform for consistent services across properties, enhancing customer loyalty and satisfaction.

🏨 Appart’hôtels combine apartments and hotel services, providing amenities like parking, pools, and pet accommodation. Ideal for families, friends, and business travelers, they offer kitchens for meal autonomy and tend to cost less than classic hotel stays. Check-in times are usually between 14:00-19:00, with check-out by 12:00. Opening an appart’hôtel requires a VAT number, commercial registration, declaring business start, employment contracts, and a business plan. Zak by Wubook is a PMS for managing appart’hôtels, streamlining bookings, inventory, and rate management.

🏃 The 10th edition of the Universités du Tourisme Durable will be held in Bordeaux on November 5 and 6, 2024. The event, jointly organized by the Acteurs du Tourisme Durable association and various Bordeaux and Nouvelle-Aquitaine tourism bodies with ADEME support, will host 500 professionals to discuss sustainable tourism. Keynote speaker Cyril Dion will address social justice. The program includes round-table discussions and 5 eductours showcasing local sustainable initiatives.

🏦 The 27th Atlantica, the premier trade show for professionals on the Atlantic coast, will be held in Niort from October 8-10, 2024. It will feature industries related to tourist accommodation, outdoor hospitality, equipment, leisure, services, pool & spa, fittings, cafes, hotel industry, restaurants, and sustainable development. Attendees can expect round tables, workshops, and inaugurations over the three days. More info and registration at salon-atlantica.fr.

🏅 On the eve of the Paris 2024 Paralympic Games, artist Ludovic Baron presents “La Flamme du Sport”, featuring paralympic swimmer Théo Curin and Olympic field hockey player Timothée Clément. The artwork will be displayed until September 15 at the Hôtel Raphael Paris. Baron's work, previously showcased at the Petit Palais, Opéra Garnier, Eiffel Tower, and Times Square, celebrates athletes' journey, perseverance, and inner flame.

🏡 MOB Hotel opens a 4-star establishment with 43 suites in Cannes (Alpes-Maritimes) on July 19. The hotel features 48 photovoltaic panels, a 42-seat restaurant bar with Organic Agriculture certification, a heated 11-meter pool, 4 seminar rooms (40 m2 to 60 m2), and a parking with electric charging stations. It emphasizes responsible hospitality and offers a Mediterranean-Provençal cuisine, vast terraces, a travel-themed boutique, Biocoop grocery, and is located near the village of Le Cannet.

🏅 During the opening ceremony of the Paralympic Games in Paris 2024, Accor will see 150 of its employees mobilized to assist athletes. The company is reinforcing its commitment to inclusion by donating 1,000 adapted remote controls for visually impaired or blind athletes and travelers. Accor now boasts over 400 hotels with the "Tourisme & Handicap" label. The Olympic Games in Paris 2024 were hailed as a huge success, with Accor staff playing a key role in the event's positive reception.

🏛 Relais & Châteaux, celebrating its 70th anniversary in 2024, constitutes 580 members across 65 countries, serving roughly 1.5 million epicurean clients. Recent additions include Paris's Hôtel Balzac, Portugal's Vermelho by Christian Louboutin, and South Africa's Silvan Safari Lodge. Under President Laurent Gardinier, a new manifesto outlining a 10-year strategy is underway, focusing on network growth, quality maintenance, and sustainable development, responding to the significant demand for environmentally conscious luxury travel.

🏦 Airbnb revealed top summer destinations post-Paris 2024 Olympics, with 7 out of the 20 most trendy spots located in the Paris region. Over half a million travelers chose Ile-de-France during the Games, benefiting local economies. Additionally, 1 in 10 visitors extended their stay in France beyond the closing ceremony, further supporting local businesses and hosts.