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📈 MICE tourism in Italy recorded over 300,000 professional events with 31.7 million participants in 2022, a significant increase from the previous year. Meetings, incentives, conferences, and exhibitions (MICE) are key revenue drivers for the hospitality industry. Hotels with conference rooms are active more than 77% of the time, showcasing resilience despite the impact of Covid-19 restrictions. Italy ranks third globally and second in Europe for MICE tourism, with more than 520 meetings, just behind Spain (528) and the USA (690). The blend of business and leisure travel ("bleisure") is leading to extended stays and mixed payments, benefiting hotels and companies alike. Hospitality MICE advantages include revenue growth from accommodation needs, meeting spaces, upselling, and cross-selling opportunities, improved occupancy rates even during off-peak seasons, and longer average stays, with positive long-term impacts on destination reputation and client base.

🚌 In France, a network of free, spontaneous carpooling stops is emerging, featuring luminous panels connected to a device offering 6 destinations. Passengers select their city, and nearby drivers are alerted to pick them up. Ecov developed this low-tech system to reduce solo driving; some areas also use a mobile app. The first such network began in Alsace in 2021, expanding to locations including Courchevel, Chambery, Grenoble, and Reims.

🏖 In the Olympic year, several travel tech companies in France, highlighted by Atout France, have intensified efforts to enhance the tourist experience using data and AI. Thémis-X offers MyTravelConnect for data portability; Murmuration uses satellite data to assess environmental impact; AskMona features a chatbot and AI-powered historical figures for interaction; CityMe provides AI-driven personalized city tours in Barcelona, Seville, Madrid, London, and Paris; Anto.info delivers a comprehensive event assistant; BetterWorld analyzes customer satisfaction through AI; PatrimoineTour offers a chatbot for unique itineraries; and GenIAl created MarIAnne, a virtual travel assistant for France.fr.

🏅 During the Paris Olympics (July 23 - August 11), the Grand Paris Metropolis saw 11.2 million visitors, a 4% increase versus 2023, with a forecast close to 11.3 million. National visitors made up 85% of the total, including 44.6% locals, 12.5% national tourists, and 27.7% excursionists. International visitors accounted for 15.2%. Tourists represented 27.7% of all visitors, totaling 3.1 million, up 19.2% from 2.6 million in 2023. National tourists increased by 27% to 1.4 million, while international tourists rose by 13% to 1.7 million compared to 2023.

🍴 In gastronomy, "good" transcends mere taste to represent a multisensory harmony of flavor and nutrition. Chef Christian Segui from EHL Hospitality Business School views "good" as a blend of deliciousness, fresh seasonal ingredients, precise cooking techniques, and appealing presentation. The modern culinary landscape demands dishes that satisfy senses, tell a story, and cater to diverse dietary needs, amid rising online reviews and social media presence. Chefs navigate this by selecting ingredients for freshness, seasonality, and origin, employing preservation techniques like fermentation, vacuum-sealing, and freezing to maintain visual appeal and nutritional value. Sustainability enters the equation as consumers increasingly value environmentally and socially responsible food sourcing. Examples of chefs promoting "good" eating include Lucrèce Lacchio, who creatively pairs fruits with main dishes, and René Redzepi of Noma, known for using foraging and fermentation. Balancing sensory pleasure with dietary health is a significant challenge, with chefs considering allergies, chronic diseases, and specific diets while creating memorable culinary experiences. The senses—taste, smell, sight, and touch—play critical roles in defining "good" in gastronomy, as they contribute to flavor perception and food appreciation. Chefs like Alice Waters of Chez Panisse and Michel de Matteis of EHL's 1893 restaurant underscore plant-based, sustainable dining, embracing local and organic ingredients for both health and environmental benefits.

🏖️ The Golfe du Morbihan Tourism Office introduced three digital tools this summer to enhance the customer experience, including a personalized digital travel diary accessible via webapp, a chatbot named Django powered by generative AI, and a welcoming robot named Erwan at the Vannes tourist information office, dressed in Breton colors. These innovations aim to guide and welcome visitors more efficiently, 24/7.

🏢 LWS Hospitality partners with IHG Hotels & Resorts to convert the former Post Office in Angers, France, into a voco hotels branded premium hotel. Renovation begins Q4 2024, opening set for Q1 2027. This follows Marriott's recent opening of the 4-star, 94-room Aloft Dijon in a former post office on May 28, 2024. Hotel conversions are increasingly strategic in value creation amidst ecological regulations and land scarcity, despite financing challenges.

🏡 The 5-star Relais & Châteaux, at the foot of Mane's citadel, after a 3-year renovation, unveiled last summer its serene and elegant new look. The Swiss agency De Planta & Associés Architectes, with Anthony Micoud and archaeologists, adapted Provence's colors and ambiances, creating 34 rooms in former monks' cells, two restaurants (one gastronomic), a 25-meter pool surrounded by scented gardens, and a new 2,500 square meters L'Occitane spa extension with a green roof, shared with 15 new rooms. Key features include a bar in the cloister and a previously unused chapel turned into the hotel lobby, boasting 15-meter-high restored stained-glass windows, Burgundy stone floors, and sculpted arches. The hotel was featured in Hôtel & Lodge's issue 134, dedicated to the Hôtel & Lodge Awards 2024.

🏖️ July 2024: Côte d’Azur's hotel occupancy reaches 86%, a 2.5-point increase from 2023. Nice surpasses this with 88%, particularly full during the first weekend of July and the Tour de France (19-21/07). Coastal hotel revenue per available room (RevPAR) jumps by 15%. Cannes achieves 86% occupancy, Antibes 84% (up 7 and 6 points versus 2023). Overall, Alpes-Maritimes department records 83% occupancy, a slight rise from 2023, with a 3% increase in overnight stays. Hotel offer expansion contributes to these trends. In tourism residences, July occupancy holds steady at 80%, expecting to exceed 85% in August. Early August sees coastal hotel occupancy at 87%.

🏨 Since November 2021, the "A Place To" hotel in Esbjerg, designed by BIG (Bjarke Ingels Group), has been a distinctive symbol in the cityscape, known for its North Sea views and modern interior. Due to high demand, owner Heimstaden plans to convert 97 apartments into hotel rooms. Danish hotel operator Core Hospitality will take over the lease and operations, marking a significant development for both Heimstaden and Esbjerg's community.