Art Explora fait appel à Convious pour optimiser l’expérience de son festival itinérant
🎭 Art Explora's itinerant cultural festival started in March 2024 in Malta and will conclude in 2026, touring 15 countries. Convious was enlisted to manage reservations, optimize visitor flow, and tailor experiences to local expectations. The bateau-musée accommodates 40 visitors every 15 minutes, and the VR experience lasts 20 minutes. Convious's back-office allows local staff to adjust quotas in real-time, accounting for local booking habits, like in Morocco where online ticket purchasing isn't common. Automated marketing tools are used for pre- and post-visit communication. The Marseille chapter included a donation module benefiting the Art Explora foundation, offering unlimited festival access and rewards like a magazine and tote bag, with donations potentially unlocking a dinner raffle.
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