Tourisme 2040 : Une méthodologie pour anticiper et agir face aux défis de demain
🌎 Atout France's guide "Anticiper, Adapter, Agir" outlines a four-step methodology for sustainable and resilient tourism futures, part of the "Horizons 2040" study forecasting significant changes over the next two decades. The framework begins with diagnosing vulnerabilities, like Bordeaux Métropole's 2022-2026 tourism roadmap, followed by prioritizing issues using data such as from Bourgogne-Franche-Comté's 2024 Mémento du Tourisme. It then evaluates impacts, citing Bordeaux's aquatic management and flood prevention, and defines adaptation plans, exemplified by Bourgogne-Franche-Comté's œnotourisme. It highlights regional specifics, like Côte d'Azur's 2024 key figures, urging collective action for resilient tourist destinations.
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