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🏨 easyHotel secured a £24.5 million (approximately €29 million) loan from CaixaBank to bolster its expansion in Spain, initiating with a new hotel in Madrid opening in spring. Followed by Valencia and Barcelona in 2025, and Alicante in 2026, adding 361 rooms across these cities. The properties will feature low-carbon rooms, designed to emit 20% less CO2 over a 50-year lifecycle compared to competitors.

📍 Kayak's study with The Future Laboratory predicts travel trends for 2030, highlighting AI-based agents aiding in bookings and itinerary changes, and an increase in city-to-city/multidestination trips. Social media is expected to become a common booking channel, with virtual travel experiences including holographic staff, 4D room tours, and simulated journeys on a cloned Earth, accessible via phones and VR devices. 35% of travelers anticipate augmented reality tours to be standard in hotels. Loyalty programs may incorporate NFTs, offering monetizable rewards beyond miles. Six anticipated innovations include free high-speed Wi-Fi on flights, virtual room tours, eco-friendly accommodations, digital check-in/out, automatic refunds for fare drops, and QR-coded luggage.

🏖️ Pierre & Vacances in Spain operates 48 complexes with over 5,600 accommodation units. Despite signing 650 new units, net growth was just over 300 due to the cessation of operations in three establishments. The company focuses on hotel development, recently opening hotels in Granada, Las Palmas de Gran Canaria, Ibiza, and Costa Blanca, and strengthening its presence in Andorra and the Costa Brava. Oscar Güell, the General Manager, highlights the hotel sector's importance due to regulatory changes and a decade of hotel management experience in Spain.

🏨 Minor Hotels aims to grow to over 850 properties by 2027, currently boasting more than 560 hotels—half in Europe. The group plans to add nearly 47,000 rooms within three years, with an existing portfolio of 81,000 rooms globally. Expansion includes over 285 new hotels, 100+ in Asia, 60+ in the Middle East and Africa, and 40 in Australia and New Zealand. The expansion focuses on diversifying global market presence, with strategic growth in North America, Northern Asia, Morocco, Egypt, and Turkey. Luxury and premium segments drive the growth, with a third of the pipeline dedicated to each, encompassing brands like Anantara, Tivoli, Elewana Collection, NH Collection, Avani, and nhow.

📈 Clément, challenged by his director Alexandre, aimed to reduce a 4-star hotel's reliance on OTAs and boost direct bookings via Social Ads on Meta platforms. After a 6-month campaign near the Eiffel Tower, results were impressive: €75,000 revenue from direct bookings, a ROAS of 72.50, 3,500 qualified clicks to the hotel's website, and 500,000 impressions. Key strategies included precise targeting, immersive storytelling, platform-specific content, and continuous optimization, proving that hotels can effectively compete against OTAs.

📣 Accor joined the technology alliance between Pernod Ricard and JCDecaux, established in September 2022, for data management via the Data Portal developed since 2015. The collaboration, which does not involve data exchange between companies, was formalized at Pernod Ricard's headquarters. The portal centralizes data from global sources, enhancing access and management for associated teams. The partnership aims to improve and enrich the portal, cutting costs and increasing technical and business agility.

🏛 Maison Albar – Le Victoria in Nice opened between Promenade des Anglais and Place Masséna. The hotel, featuring 132 rooms and suites, a 650 m² spa, and a rooftop restaurant by Glenn Viel and Fred Grava, is hosting a recruitment open day on January 23, 2025, offering over 50 job positions across various services. This initiative aims to enhance guest experiences and stimulate local employment and economy.

🏖️ En janvier 2024, MMV et Terrésens annoncent un partenariat inédit, permettant à MMV de commercialiser 3 600 lits de Terrésens dès l’été 2024. MMV, détenue par la Compagnie des Alpes, possède plus de 11 400 lits dans les Alpes, répartis dans 20 établissements. Terrésens, leader dans la promotion immobilière dans les Alpes, ouvre avec MMV la résidence L’Éclat des Vériaz à Megève, marquant une nouvelle étape de collaboration.

📈 Launched in 2016 by the global spirits leader, Pernod Ricard's Data Portal aims to centralize, govern, distribute, and exploit data for its decentralized group, including 240 brands in 74 countries. Accor joined the initiative formed with JC Decaux, addressing digital age challenges by consolidating data to better understand diverse markets and meet three major data challenges: identification & use; sharing & reuse; understanding. A unique data entry point was established, enhancing the portal with tools like Data Catalog and datasets from Datawarehouse or Data Lake, and providing user training through a Data Academy.

🏨 Ennismore announces key openings for 2025, entering Australia with Hyde, Mondrian, and 25hours brands, and Ireland with Hoxton Dublin. Expands in Europe and Asia with SLS and Mama Shelter. In 2024, Ennismore formed a strategic partnership with Rikas and Paris Society for a unique F&B platform. Co-CEO Gaurav Bhushan aims for meaningful leisure and lifestyle experiences. Landmarks for 2025 include the first all-inclusive SLS, Delano Miami's return, and Rikas' expansion to Europe and the Americas, with over 20 hotels and 35 restaurants planned.