Tendance du marché

🏦 IHG Hotels & Resorts expands in Spain with over 500 rooms across three brand collections. Willemijn Geels, VP of Development for Europe at IHG, announces a 10% increase in rooms on the Iberian Peninsula, highlighting growth and owner/investor demand. New additions include Hotel Indigo in Jerez de la Frontera, opening spring 2026, adding to Spain's existing Holiday Inn presence and recent luxury and lifestyle brand launches like Six Senses Ibiza and Kimpton Vividora Barcelona.

🏨 The hotel customer journey is critical for distinguishing from competitors, involving stages influencing client perception and satisfaction. The article discusses approaches to attract travelers and enhance their experience, stressing the importance of online presence and digital marketing strategies (SEO, SEA, Metasearch). Key stages include desire and information gathering, where tools like Google, social media, and blogs are used; pre-booking choices; the reservation process; pre-stay anticipation; the stay experience; and the post-departure relationship, including feedback and loyalty programs. "Objectif Hôtel" offers personalized support for business development.

🏖️ Marriott International, led by COO Sandeep Walia, partners with Eagle Hills to open the first Ritz-Carlton Reserve in the UAE on Ramhan Island. Scheduled for 2029, the ultra-luxury destination will span over 4 km², featuring 50 private luxury villas with 1-4 bedrooms, including the region's first anticipated floating villas. This marks a significant addition to Marriott's portfolio, meeting the strong demand for luxury experiences.

🏅 Franck Delvau, president of the Union des métiers et des industries de l’hôtellerie in Île-de-France, highlighted that over 50% of Olympic tickets were purchased by locals, impacting hotel stays. SNCF train ticket prices rose faster than inflation, affecting tourists’ budgets. A compensation scheme will be proposed for verified losses due to the Olympics, potentially funded by the Ministry of the Interior or the Ministry of Transport. Businesses within Olympic red zones may face operational challenges, impacting various services from refueling to emergency repairs.

📚 In June 2023-June 2024, eight publications were selected by a committee of experts for recognition. The 2023 edition awarded Clément Odé and Noémie Calais for "Plutôt Nourrir" (Tana Editions/Nouveaux Récits). The 2023 jury, comprising seven members, including Eric Frechon and François-Régis Gaudry, will meet at ROZÓ (Marcq-en-Baroeul - 59) in September to elect a winner. Additionally, the Lycéen Hotelier Prize, in its second year in partnership with five Lille academies, will announce a laureate from a select list.

🏖️ Logis Hôtels reports a 12% revenue increase from July 5 to September 1, with the summer basket average up by 8% and an average price increase of 5% for a similar stay duration. Mountain destinations like the Pyrenees (+86%), Southern Alps (+34%), and Grand Est (+22%) are more popular. International tourists' attendance is up, with notable surges during the Olympics (Dutch +60%, Germans +48%, Brits +32%, Belgians +11%). Bookings made 120 days in advance have risen by 17%. However, July bookings remain flat compared to 2023, excluding the first week (+18%). Karim Soleilhavoup, Logis Hôtels' director, notes a distinct client type: long-haul tourists, particularly Americans, favoring charming and unique French hotels.

💰 On July 5, 2024, Jean-Christophe Carsenac, President of UMIH 81, and Vice-President Séverine Fraysse presented a check for €2,406.75 to Sylvie Lavigne, Principal of the Lycée Hôtelier de Mazamet. The funds were raised at a gala evening following UMIH 81's General Assembly on April 29, 2024, featuring a wine casino and a gourmet menu served by partner chefs, teachers, and students. The proceeds will support projects at the school.

🍣 Philippe Etchebest explores Japanese culinary scene, meeting sumo wrestlers in Tokyo to offer île flottante, producing traditional soy sauce on Shodoshima with Yamaroku family, fishing with ikejime expert Junichi Fujimoto, and learning sushi art at Junji Akase's "Akakichi." In Kyoto, he discovers wagashis by Toru Ota and meets monk Tango in Fukuroi, embracing Shojin Ryori vegetarian cuisine. His journey deeply influences his culinary perspective. "Un Chef au Bout du Monde: Japon" airs July 17 at 22:55 on M6.

🏖️ Millennials and Gen Z are reviving guided tours with 42% and 40% respectively booking last year, and 81% and 80% being motivated to try one. In 2023, 94% of those who went on a tour plan to repeat the experience. Preference lies in food-focused tours (53% overall interest, peaking at 63% for Gen Y and 65% for Gen Z). Popular tour types include walking (34%), bus/boat (27%), famous landmarks (31%), museums (22%), and small or private groups (49%). Guides are valued for competence (74%), reliability (62%), and friendliness (52%).

🏖️ Tanzanie's tourism sector hit record levels in 2023, contributing 18.6 trillion Tanzanian Shillings (TN TZS) to the national economy, a 4% increase over the 2019 peak, constituting 9.5% of the GDP. Visitor spending soared to over 8 TN TZS for international and 3.7 TN TZS domestically, marking 11.1% and 12.8% rises from 2019, respectively. Employment in the sector rose to over 1.4 million, with an addition of 97,300 jobs. Projections for 2034 foresee a growth to 30.9 TN TZS.