Tendance du marché

📝 Over half of French consumers consider customer reviews the top criterion for choosing a company. Reviews influence buying decisions, with 92% consulting them and a minimum online rating of 4/5 required to gain trust from 70% of French users. To collect reviews, businesses can use QR codes or send Google review links via SMS or email. Regular collection of recent reviews, a global rating over 4/5, and a significant number of reviews are crucial. Key performance indicators include response rates to surveys, frequency of review collection, overall rating, and volume of client reviews. Tools like Guest Suite can help manage reviews, ensuring authenticity as per AFNOR NF Service standards and automating posting across platforms like Google My Business, TripAdvisor, and Pages Jaunes.

🏖️ The Brazil welcomed a record 6.6 million international tourists in 2024, which was a 12.6% increase from 2023. Argentineans led the influx, followed by Americans and Chileans. December 2024 alone saw 690,200 visitors, up 11.1% from December 2023. The numbers, released by the Ministry of Tourism, Embratur, and the Federal Police on January 7, mark 2024 as Brazil's best year for international tourism since records began in 1995.

🏚 During the Christmas holidays in Marseille, there was a variety of activities for both residents and visitors. Despite being winter, the city saw an increase in tourism, including affinity tourism and a preference for furnished rentals. Hotel occupancy rates also rose slightly. The Office of Tourism recorded that 56.4% of visitors were French, a slight increase, and 43.6% were foreign, a slight decrease. Most French visitors came from Ile de France, AURA, and Occitanie, while the top foreign nationalities were German, Italian, and Belgian/Spanish. Activity sales in Marseille experienced a 49% increase in online reservations and a 162% increase in total sales (web + counter) compared to the same period in 2023, with a significant surge in last-minute sales at the counter, especially for the City pass (+400%).

🏨 Choice Hotels to revamp Radisson brands with new visuals reflecting global hospitality legacy and a bold, innovative vision. The rebranding will begin in the Americas post Radisson repositioning in 2024, aiming to attract high-end customers and investors and optimize owner revenues. Indy Adenaw, Senior VP and GM at Choice Hotels, commits to enhancing brand distinctiveness in a competitive market. ????

🌏 In 2024, New York City's tourism industry, including its 5 iconic boroughs, approached full recovery with a $79 billion total economic impact, including over $51 billion in direct traveler spending. The industry supported 388,000 leisure and hospitality jobs, about 9% of the city's workforce, and benefited thousands of small minority-owned businesses. Visitors' expenditures generated $6.8 billion in tax revenue, saving each NYC household roughly $2,000. NYC welcomed 64.3 million tourists in 2024, reaching 97% of its 2019 record tourism levels.

🏖️ Costa del Sol closed 2024 with a tourism increase and is gearing up for 2025 with cultural, natural, wellness, and culinary experiences. Notably, the region saw a more balanced seasonality, with higher visitor numbers in spring and fall, and continued summer popularity. This shift reflects a growing demand for more authentic, less crowded experiences, a trend expected to strengthen in 2025.

📍 LINKEUS and Comité Régional de Tourisme Provence-Alpes-Côte d’Azur to unite in early 2025 aiming for economic efficiency and creating new synergies for leisure and business tourism, and professional events (MICE). The tourism industry contributes 13% to regional GDP and accounts for 10% of jobs. LINKEUS, with over 250 members, predominantly comprises 90% SMEs generating €1.3 billion in annual turnover and employs over 10,000 staff, handling over 300 professional event projects annually.

💵 In 2024, Switzerland saw a 15% increase in corporate bankruptcies with 11,506 cases, surpassing pre-Covid levels. Over-indebtedness, affecting 18% of businesses, was the leading cause. The hospitality industry accounted for 11% of bankruptcies, ranking third after construction at 22% and business services at 18%. Meanwhile, the Valais region remained resilient, also noted for high business creation rates. A record 52,970 new businesses were registered, many in services, despite a bankruptcy law reform in January 2025 potentially worsening the situation.

💡 On June 6, 1944, during World War II, 156,000 Allied troops landed in Normandy in Operation Overlord. 80 years later, record numbers commemorate D-Day, with 1 million visitors, 65% foreigners, flocking to Calvados in the first week of June 2024, including 28% Americans.