Tendance du marché

🍺 Brasseurs de France reports a challenging year in 2024, with a production decline of 3% and rising costs due to adverse weather and an uncertain economic climate. Nielsen recorded a 3.3% volume decrease and a 0.9% value drop in the big retail sector. Over two years, sales volumes fell by 7.5%. The summer of 2024 was notably poor for beer sales, with drops of 9.1% in June, 9.4% in July, and 9.8% in September, partially offset by a 4% rise in August. The whole territory was affected, with the sharpest decline in Ile-de-France at 5.2%, followed by the South-West at 3.9%.

🏦 Covivio, an operator in the changing real estate sector, made over 1 billion euros in investments in 2024, focusing on hospitality with 67% of investments. The group finalized a 1.5 billion euros disposal plan, resulting in a net recurring profit increase of 10% in 2024. New agreements for disposals worth 766 million euros exceeded appraisal values by 3%. Covivio's portfolio is valued at 23.1 billion euros, with a Group share of 15.6 billion euros, marking a growth of 3%. The company plans to offer a 6% higher dividend at the next general meeting.

🏨 Accor reported annual results for 2024, setting a new record. Revenue increased by 11% to €5,606 million, with a current operating profit up by 12% to €1,120 million. RevPAR grew by 5.7%. CEO Sébastien Bazin highlighted ambition, discipline, and demand as guiding principles for the group's record performance and the dual-division organization's efficiency. The hospitality sector showed resilience throughout 2024, including a robust Q4. Accor plans to propose an increased shareholder return at the next General Assembly.

🏖️ Tourism in Finland has witnessed steady growth due to rising visitor numbers, better infrastructure, and targeted promotions. Government investments and initiatives boost sector development, while international events and trade fairs increase hotel demand. Seasonal attractions like the Northern Lights and Christmas markets remain popular. Emphasizing sustainability and long-term planning, tourism significantly impacts Finland's economy, regional development, and international visibility, with Statistics Finland reporting 23 million overnight stays.

🏨 InterContinental Hotels Group acquired Ruby Hotels for €110 million, adding 20 European establishments and nearly 3,500 rooms. Ruby, founded in 2013, operates in major European cities with 20 hotels and a pipeline of 10 projects (2,235 rooms). Locations include Germany (9 hotels), the UK (3 hotels in London), Austria (3 hotels in Vienna), Switzerland (2 hotels), and one each in Italy, Ireland, and the Netherlands. Upcoming openings in Edinburgh, Marseille, Rome, and Stockholm. The acquisition aims to maintain competitiveness in the upscale urban lifestyle segment.

🎮 Radisson partners with Spacefwd to launch "esport ready" program across 100 hotels, providing private gaming rooms, secure storage, flexible hotel service access, and internet connectivity at 500 Mbps. The esport market, potentially reaching $13.7 billion by 2032, attracts both professional players and fans, with events like Paris Games Week 2024 drawing 180,000 visitors and the Worlds 2024 finals bringing in 20,000. With an estimated 600 million esport viewers by 2025, Radisson's initiative taps into a growing trend, including hotels in Cologne, Antwerp, Galway, Copenhagen, Delhi, and Bangkok.

🏕 GreenGo, an eco-friendly accommodation platform, recorded over 100,000 nights in 2024, an 81% increase from 2023, totaling 200,000 nights since its 2021 inception. The customer base grew by 78%, and 6,350 new listings were added, taking the total to 17,000. The French ecotourism market is valued at over €2 billion. GreenGo aims to be the European low-carbon travel leader by 2025.

🏖️ Booking.com reveals top sought-after destinations for French travelers in February 2025, with Paris leading domestically and maintaining its status as the unrivaled tourist capital. Nice and Lyon remain favorites, while Menton's rise reflects increased winter interest in the Mediterranean coast. Chamonix-Mont-Blanc and Gérardmer are popular for winter sports, the latter gaining popularity. Data extracted on February 5, 2025.

🏖 Loire-Atlantique recorded 31.9 million overnight stays in 2024, with a slight overall decline of 1% from 2023. Foreign tourists, making up 24% of total stays, increased, especially from Germany (+4%) and Spain (+2%), while UK visitors decreased by 12%. Key events like the 2024 Olympics and Hellfest boosted international visits. French stays dropped by 3%, yet composed 76% of total stays. Winter season saw a 6% increase in overnight stays.

🏠 Booking awarded 1.71 million accommodations in its Traveller Review Awards, highlighting Italy and vacation rentals. With 360 million customer reviews from 2024, the platform identified top lodgings and directed more guests. France received 155,203 awards, behind Italy's 208,000. Apartments led for the eighth year with 847,627 awards, followed by vacation homes (259,105) and hotels (190,670). Hotel capsule (35%), villas (25%), and cabins (21%) saw significant reward increases. Top welcoming French cities include Roussillon and Arc 1950. Bretagne is among France's most hospitable regions. The most rewarded accommodations in France for 2025 are apartments (81,716), vacation homes (30,248), and bed and breakfasts (13,452).