Innovation

🎮 By early 2025, Radisson integrated 101 hotels into its "eSports Ready" program. Mehdi Kaouk, Radisson's MICE Sales Director, aims to make Radisson the first international hotel chain to position itself in the esports sector. The program offers high-speed connectivity, dedicated gaming rooms, meeting spaces, and flexible in-room services to target esports professionals, event organizers, and sponsors. Key destinations include Abu Dhabi and Paris, with the potential for expansion to any Radisson hotel meeting the program's requirements. No quantitative goals for 2025 were set, focusing on customer satisfaction and market penetration.

🛀 The Hôtel de Buci in Saint Germain des Près has partnered with Lymfea to offer new spa experiences featuring holistic treatments and products by the natural and organic brand Absolution. The spa at Hôtel de Buci includes a sauna, pool, Nordic shower and a cozy treatment room. One of the signature experiences, the Sauna & Cold Shower ritual, is available for 150 euros solo or duo, and 45 euros per additional person for up to 4 people, lasting 45 minutes.

🎍 Mandarin Oriental revealed a new visual identity marking a strategic evolution, modernizing the iconic fan introduced in 1985. The refresh includes an exclusive “MO Exceptional” typography and a revised color palette featuring celadon green, inspired by Asian ceramics. The revamped identity emphasizes flexibility and local customization in each hotel, enhancing the guest experience while maintaining global brand coherence.

🏠 Lastminute.com has renewed and extended its contract with Amadeus, enabling access to a broader range of air content for more personalized, dynamic vacation packages and flights-only travel. This long-term agreement enhances the established relationship between the two travel tech companies and incorporates NDC content from the Amadeus Travel Platform. Additionally, lastminute.com adopts Outpayce B2B Wallet for flexible and efficient virtual card payments, reinforcing its strategy to personalize offerings and expand its global flight portfolio.

📈 Anthropic launched its open-source Model Context Protocol (MCP) in November 2024. Google Deepmind CEO endorsed MCP on April 9, 2025, indicating its rapid adoption as an open standard for AI. Erwan Simon, CEO of GENIAL, suggests MCP's integration with travel inventories could revolutionize online travel booking by enabling AI agents to access and manage travel services directly, potentially displacing traditional travel agents and reshaping economic models within the industry.

🚀 SNCF Connect & Tech launched Tesmo for digital mobility solutions, targeting B2B and B2G markets, aligning with "Forward 2030" strategy. Tesmo stands for "Technology au Service de la Mobilité". With over 20 million users, SNCF Connect & Tech aims to lead in Mobility as a Service (MaaS), offering seamless, integrated transportation services. The firm, grown from 30 to 1300 employees in 25 years, reports a €27 million profit in 2024, fueling continuous innovation and integration within the tourism ecosystem.

🛒 In 2024, Google removed or blocked over 240 million non-compliant reviews on Google Maps—a 40% increase from 2023. The system also blocked or removed over 70 million non-conforming modifications and eliminated more than 12 million fraudulent business listings. Google reported a 41% increase in fake review removal compared to 2023, while the number of fake profiles removed remained similar. Google has introduced alerts on Google Business Profile, impacting 900,000 establishments, to signal recently removed suspicious five-star reviews, starting in the US, UK, and India, with global expansion planned for the next month.

🏠 Bowo partners with hotels to enhance guest experiences by integrating a range of well-being services from Collectif Be—yoga, meditation, energy healing, massages, and breathing workshops—into their Guest App. Hotel clients can discover and book these services easily via smartphone, leveraging well-being as a key differentiator and revenue driver. Bowo’s CEO Jonathan Chenière emphasizes the value of memorable customer experiences and the importance of well-being in hospitality.

🔎 A recent blog post warns that OTAs may soon detect and penalize AI-generated responses to reviews. However, Booking.com's contract does not include any penalties for such actions. Booking.com already extensively uses AI for chatbots, suggestions, translations, and more. Instead of abandoning AI, the key is to use it effectively by injecting human elements like empathy and emotions. Angel IA offers educated and supervised AI solutions, trained with tens of thousands of high-quality, expert-written customer service responses, considering various parameters such as context and local news.

🔔 SoLike, founded in 2018, launched a client review response automation feature, evolving from a traditional agency to a technology providing a Chrome extension and a platform unifying reviews from Google, Booking, TripAdvisor, Airbnb, Trustpilot, etc. This development responds to hoteliers' needs to free up teams from repetitive tasks and focus on on-site customer experience.