Ouvertures d’hôtels

🏨 Marriott International achieved 7% net room growth in the EMEA region in 2024, with a record 291 signatures representing over 34,000 rooms. They expanded their operational portfolio by over 180 properties last year, entering new markets in Luxembourg, Angola, and Senegal. Satya Anand, President of Marriott International EMEA, highlighted the region's exceptional growth and entry into emerging markets, aiming to connect people through travel and offer more unique experiences and travel options.

🏨 IHG Hotels & Resorts has signed eight new hotels in the UK and Ireland, adding over 900 rooms in strategic locations such as London, Leeds, and Reading. With hotel investment at a five-year high, IHG is leveraging hotel conversions to accelerate expansion. The voco and Gardner Hotels brands demonstrate growth, exceeding the number of their currently open properties in these regions. IHG's 2024 development saw high demand for its brands and enhancements in customer experience through innovations and the IHG One Rewards program. Key openings include Hotel Indigo Leeds with 107 rooms, set to open in 2025 after a full renovation, and voco London – Marylebone, the first voco in London, with 93 rooms opened in 2024. Voco Corby is scheduled for late 2025.

🏠 Radisson Hotel Group partners with Manchester City Football Club to launch The Medlock, a 401-room hotel, slated for opening by late 2026 as part of the Etihad campus's £300 million expansion. Located near Etihad Stadium and Co-op Live, UK's largest indoor arena, The Medlock aims to cater to sports fans, concert-goers, and business travelers with amenities including deluxe rooms, suites, a luxury penthouse, food and beverage outlets, a rooftop walkway, a museum, and commercial offices.

🏦 Hilton's LXR Hotels & Resorts is launching its first location in Paris, the Sax Paris, managed by Compagnie de Phalsbourg. The luxury hotel, set in a former Belle Époque central telephone office, boasts 118 rooms and suites with views of the Eiffel Tower. The Sax Paris will offer a library bar, Japanese restaurant, and panoramic rooftop. Hilton aims for 10 new French openings by 2025, expanding their 30 hotels in France and 275 developments in Europe, competing with Accor amidst rising Paris hotel demand due to the 2024 Olympics.

🏠 The Ritz-Carlton Rabat, Dar Es Salam, has elevated Morocco's luxury hospitality landscape with the opening of the Ritz-Carlton Spa, a 2,600-square-meter wellness destination that blends legendary Ritz-Carlton service with Moroccan traditions. The spa's architecture, inspired by the opulence of the 1930s and oriental heritage, centers around a patio with Art Deco glasswork. It offers a transformative experience that fuses ancient Moroccan beauty rituals with cutting-edge care.

🏖 SLS Hotels & Residences to launch SLS Barcelona, their first European property, in April 2025 at Port Fòrum. Boasting coastal-inspired design, the hotel will feature six dining and nightlife venues including an all-day restaurant, Lora, with wood and charcoal cuisine; a casual tapas bar, Bar L'Anxova Divina; a large waterfront rooftop bar and club, Cosmico; a cocktail bar, Post-Modern Cocktail Bar; Deluxe lobby bar; and Coral, an exclusive pool bar for guests. With 800 m² ballroom, eight private event spaces, and dedicated event check-in, SLS Barcelona caters to diverse events. It will offer three pools, a state-of-the-art wellness center, and a luxury spa opening later in the season.

🏖️ Ennismore to open Mondrian Maldives in 2026 on Kuredhivaru Island, Noonu atoll. Previously Mövenpick's, the resort, as Kuredhivaru Resort & Spa, will integrate with Accor’s loyalty program ALL. The 105-villa complex features 30 beach pool villas, 72 overwater pool villas, and three-bedroom beach pool residences. Amenities include a luxury spa, sports facilities, diving center, multiple pools, a kids club, and 4 dining venues, reflecting Maldivian heritage.

🏡 Le Palace, a Luxury Collection Hotel in Madrid, joined The Luxury Collection after a 2-year meticulous restoration, preserving its 1912 grandeur. Featuring an 8,000-square-meter facade restored by Ruiz Larrea Arquitectura and a stained-glass dome with 1,875 panels restored to original colors. The hotel has 470 rooms and suites, with La Cúpula restaurant at its heart. Marriott International's Helen Leighton emphasized the hotel's significance in Madrid's cultural landscape.

🏨 HR Group, based in Berlin, has acquired H-Hotels, one of Germany's largest private hotel operators, adding over 60 hotels in Germany, Austria, Switzerland, France, and Hungary. The deal boosts HR Group's portfolio by roughly one-third and includes brands like Hyperion Hotels, H4 Hotels, H2 Hotels, H+ Hotels, H.ostels, and H.omes. The acquisition, aligning with HR Group's strategy for European market expansion, follows the purchase of 10 H World International hotels in Germany. H-Hotels will maintain its brand while leveraging HR Group's resources for future growth strategies.

🏠 Mercure Ax-les-Thermes, a historic XIX century château in Ax-les-Thermes, will open in May 2025 as a renovated hotel by Cité Hôtels. Set in a 2-hectare park, it features two complementary entities: Château de Villemur and a new contemporary building. The château includes two 100 m2 apartments, while the restaurant Le Fédou offers 100 seats, split between indoor (60) and terrace dining (40), serving Pyrenean local cuisine.