Ouvertures d’hôtels

🏨 Marugal achieved a turnover of €131 million in 2024, a 16% increase from the previous year. This luxury hotel management company is expanding its portfolio from 13 to 17 establishments by 2026, including a new urban resort on Ile Seguin in Boulogne-Billancourt. Their hotels, located in Spain (10), France (1), Switzerland (1), and Portugal (1), saw an 8% RevPAR increase in 2024. American guests make up 25% of their clientele, reaching 46% in some areas, while Europeans, including the French, represent 33%.

🏖️ Hyatt Hotels Corporation will grow its presence by 20% in Spain, Greece, Italy, Croatia, and Portugal, adding nearly 4,000 new rooms by 2028. Over 1,000 Mr & Mrs Smith hotels joined the World of Hyatt loyalty program, with 170+ located in Spain, Italy, France, Greece, Portugal, and Morocco. Since 2017, Hyatt quadrupled its portfolio in European and African destinations. The expansion plans include launching 20 new hotels in popular vacation spots among French travelers, like Paros in Greece and the Algarve in Portugal.

🏕️ Capfrance expands with the addition of La Bastide des Joncas, nestled in a 1.5-hectare pine forest near the Côte Bleue, a short 5-minute walk from beaches and calanques. The eco-friendly establishment in Provence offers a tranquil environment, rich biodiversity with local flora and fauna, and is near cultural sites like Aix-en-Provence, Marseille, and Arles. Ideal for group stays, seminars, and family trips, Capfrance now boasts nearly 80 members promoting responsible, human-centered tourism.

🏨 Meliá Hotels International, a Spanish hotel sector reference, will open Casa Lucia in Buenos Aires' Retiro district in 2025. The venue, part of The Meliá Collection, is housed in the renovated Mihanovich building, initially completed in 1928. Casa Lucia will offer 142 rooms inspired by Argentina's golden age. Guests can enjoy well-being spaces, including an indoor pool and spa, and immerse in cultural activities reflecting the local essence and artistic vibrancy.

🏖 Club Med reveals its new employer communication strategy for its luxury-oriented Club Med Exclusive Collection, aiming to boost its market reputation and attract top talent. The strategy is part of the group's ambition to become the most desirable lifestyle vacation brand, offering a new way to travel that eschews conventional luxury norms. By 2024, the brand will have 20 prestigious sites and plans to open 10 new locations by 2027. The Exclusive Collection currently represents 18% of Club Med's overall revenue and employs a community of 3,500 staff members, referred to as G.Os (Gentils Organisateurs) and G.Es (Gentils Employés).

🍳 Award-winning chef Jean Imbert launched "La Forêt Secrète par Jean Imbert" at Disneyland Paris on March 7, 2025. Located inside the iconic Disneyland Hotel, the restaurant offers a Disney-inspired gastronomic experience with a magical forest-themed decor. Imbert, influenced by his childhood memories of Disney, presents two menus: a five-course and a three-course, including for the first time a special menu for children.

🏨 Hilton and Compagnie de Phalsbourg announced the signing of the Sax Paris, an LXR Hotels & Resorts property set to open in Paris' 7th arrondissement in Spring 2025. The first luxury Hilton hotel in the heart of Paris will feature 118 rooms with Eiffel Tower views from a rooftop terrace, a ground-floor library bar, and a top-floor Japanese restaurant with private dining for special events.

🏨 Leonardo Hotels will integrate Badischer Hof Baden-Baden into its Leonardo Limited Edition collection starting May 1st. The group is present in Baden-Baden since 2013 and strengthens its presence with this second establishment in the spa town. Badischer Hof is the fourth hotel in the German-speaking countries to join the Leonardo Limited Edition, alongside Alden Splügenschloss Zürich, The Nikolai Hamburg, and Mannheimer Hof. The Badischer Hof features 153 rooms and suites, a grand hall, a bar, a gourmet restaurant with a large outdoor terrace, four private lounges, and a spa fed by thermal waters.

🏨 Amundi Immobilier acquired the Grand Paris hotel, operated by NUMA Group, on March 6, 2025. Located in Issy-les-Moulineaux, near the future Grand Paris metro station of line 15, the hotel includes 38 apartments, a 1227 m² area with 2 underground parking levels, and a rooftop terrace overlooking Paris and the Eiffel Tower. The hotel continues as "YAYS Paris Issy by Numa" following NUMA's successful expansion in France after acquiring YAYS Group at the end of 2023. This acquisition strengthens Amundi's managed residences sector in a promising market.

🏡 The Palace, a Luxury Collection Hotel, Madrid, joins The Luxury Collection after a meticulous two-year restoration. Previously The Westin Palace, Madrid, it now offers an unmatched luxury experience with exceptional service. Located in Madrid's Barrio de las Letras, near the Prado and Thyssen-Bornemisza museums, Retiro Park, and Plaza Mayor, The Palace is part of the UNESCO World Heritage site, Paisaje de la Luz. Marriott International's VP, Helen Leighton, highlights The Palace's over-a-century contribution to Madrid's cultural landscape.