Ouvertures d’hôtels

🏨 The Originals Hotels added five new members last month, continuing its growth. The hotels chose to join for the cooperative spirit, RSE initiative, and to maintain independence while accessing a full range of services. Sandra Bitton, Director of Hôtel Kennedy, highlighted the benefits such as marketing support, shared values, and enhanced customer experience. Vitalparc, The Originals Collection, located in Lacanau, is a fully renovated 4-star complex with 58 modern rooms, a restaurant, heated outdoor pool, and a sensory spa since 2018.

🏨 Travelodge opened a new 59-room hotel in downtown Bromley, southeast London, on March 10, 2025. The London Bromley Town Centre Travelodge features the brand's latest upscale design and focuses on sustainability, boasting a B-rated energy performance certificate with LED lighting and green roofs. The facility created 19 local jobs and is a 30-minute train ride from central London, enhancing the brand's expansion in the UK and Europe.

🏠 Radisson Hotel Group plans to open a 180-room hotel at Oxford United Football Club's new stadium development in Kidlington, pending planning approval. Over half of the rooms will offer a stadium view, featuring Scandinavian-inspired interiors and a ground-floor restaurant. Recently, Radisson also announced The Medlock at Manchester City's Etihad Campus. The project is expected to create nearly 1,000 jobs, boosting the local economy. Adela Cristea, Radisson's VP of Business Development for UK, Ireland, and Nordics, expresses pride in the partnership.

🏠 Sofitel Cairo Downtown Nile, a five-star hotel with French-inspired design and Egyptian cultural elements, strengthens Sofitel's hospitality presence in Egypt. It joins Sofitel Legend Pyramids Giza as the brand's second establishment in the country. Located in the heart of Cairo by the Nile, the hotel has 615 rooms on 24 floors, including 52 suites with personalized services, each with a private balcony featuring Nile views. Amenities include spa-inspired bathrooms with rain showers and aromatherapy products.

🏨 MAGORA (formerly Odalys) partners with Hilton to manage DoubleTree by Hilton Marseille Euromed, opening in February 2028 at 2 Quai d’Arenc in Euromed district, Marseille. The hotel will be part of the M99 tower by Constructa, featuring 99 meters of height with panoramic views. It will offer 130 premium rooms with private terraces for business and leisure travelers. This marks MAGORA's strategic diversification in the hospitality industry.

🏨 Centara Hotels & Resorts plans to open nine new properties in 2025, including first locations in Indonesia and Nepal. The brand will renovate iconic Centara Grand complexes in Hua Hin and Krabi, and launch a loyalty-focused app for customer satisfaction improvement. In 2024, Centara saw a 12% revenue increase to 11.16 billion THB ($333.1 million), and a 43% net profit rise to 1.1 billion THB. The Atollia by Centara in the Maldives opened in November 2024, with Centara Grand Lagoon Maldives following in April 2025.

🏨 Whitbread has struck a strategic deal with Lambeth Council to convert Phoenix House, a central London office building in Vauxhall, into a Premier Inn hotel, awaiting planning approval. The ten-story building, previously Lambeth Council's office until 2019, is part of a council efficiency initiative reducing office sites from fourteen to two. This move is aimed at optimizing real estate, creating housing opportunities, and revenue-generating projects. Whitbread has been seeking a Vauxhall location for nearly a decade; the first London Premier Inn was a similar office conversion at County Hall in the late 1990s.

🏦 IHG Hotels & Resorts to open Bristol Berlin, as part of the Vignette Collection in 2025, expanding its luxury and lifestyle segment in Germany. Located on Berlin's Kurfürstendamm boulevard, established in 1952, the hotel will feature 303 rooms, a day-long brasserie, lobby lounge and bar, plus a spa with a pool. Boasting 1,500 square meters of flexible event space, it's set to host business meetings, conferences, and social events.

🏨 Ascott, with over 1,100 employees in Europe and 600 in France, launches a recruitment campaign during the Semaine des métiers du tourisme, aiming to fill over 500 positions across Europe in various contract types. The company participates for the third consecutive year, hosting events like practical workshops on March 12 at Théâtre de la Colline for the new lyf Gambetta Paris and meetings with tourism students at Citadines les Halles and La Clef Champs-Elysées in Paris.

💰 Pandox AB acquires Pullman Cologne Hotel for €66 million, expanding its presence in Cologne's hotel market. The 275-room hotel, located near Cologne's central station and main attractions, is set to be finalized in Q2 2025, aiming for an initial yield of about 6.5%. With renovation and repositioning, Pandox anticipates increased net operating income and property value. The hotel also features meeting spaces, including a conference room for up to 1,000 people. CEO Liia Nõu is optimistic about the growth potential.