Distribution et Revenue Management

Une collaboration stratégique pour une performance plus durable et responsable Paris, le 11 mars 2025 – Doyield, société de conseil qui réinvente le paysage du marketing digital et du revenue…

📈 LodgIQ, a leader in AI-based revenue management solutions for hospitality, appointed Pascal Schubert as Vice President of Business Development for Europe on March 3, 2025, in Sunnyvale, California. Schubert, with 20+ years in hospitality tech and commercial development, aims to enhance LodgIQ's European presence and revenue optimization strategies for hotels. He previously held leadership roles at SHR Group, D-EDGE, Sabre Corporation, and FastBooking. LodgIQ's AI platform offers smart forecasting, dynamic pricing, and deep analytics to improve hotel profitability.

🏨 In the competitive hotel industry, having a well-thought-out marketing strategy is crucial to attract travelers, maximize bookings, and build customer loyalty. With 60% of hotel bookings made online, an effective marketing presence is essential. Guest Suite offers 16 essential tips to enhance visibility, improve e-reputation, and make your hotel a travelers' favorite. Among these tips, leveraging social media, managing customer reviews, and creating unique experiences stand out. Further, nearly 46% of Google searches are local, emphasizing the importance of local SEO. Additionally, 80% of travelers prefer direct booking through a hotel's site if it offers a smooth and reassuring experience. Using OTAs is vital, as approximately 70% of online hotel bookings are made through them. Lastly, it's noted that 86% of travelers consult review and booking sites like Booking, TripAdvisor, and Google before making a hotel reservation.

📊 Mirai Metasearch's old dashboard will no longer be accessible after February 17, 2025. Users can log in with existing credentials to the new dashboard via the same URL. The updated dashboard includes a renovated Business Intelligence section, a more attractive and modern interface, improved ergonomics, and more customizable options. The new dashboard offers detailed reports for analyzing metasearch campaign performance, new filter spaces, executive summary in Global View, KPI Evolution for tracking performance indicators, customizable Report Builder and Report Builder Plus (+) tables, and upcoming sections for competitive rate analysis (Beat Meet Lose) and conversion funnel visualization for Google Hotel Ads. A Reporting section for PDF reports and a Reservations section will also be integrated while maintaining functionality from the old platform.

📝 Article by Silvia Gualano on "Optimising Airbnb Check-outs" updated on 2025-02-18. No specific details on key facts, dates, locations, numbers, statistical information, or other factual data provided in the text excerpt. Summary: A piece by Silvia Gualano, updated on February 18, 2025, discusses optimizing Airbnb check-out management; however, the article excerpt lacks substantial information.

💰 RoomPriceGenie secures a $75 million funding round from Five Elms Capital to bolster its presence among independent hoteliers and accelerate international growth. Chas Scarantino takes over as CEO, aiming to drive expansion and sustain innovation at the revenue management platform company, established in 2017. With over 3,000 clients across 65 countries, RoomPriceGenie aims to standardize yield management for independent hotels through platforms like Mews Marketplace.

🏖️ Malte achieved a tourism milestone in 2024, welcoming a record 3.56 million tourists, a 19.5% increase from the previous year, outpacing Europe's growth of 5%. Tourist spending surged by 23.1% to €3.3 billion, with an average expenditure of €924 per visitor. The robust industry growth positioned Malta ahead of Spain, Portugal, Cyprus, and Croatia, marking it as the Mediterranean's top-performing destination.

🛏 Hotel industry professionals constantly strive to enhance sleep experience. Thibaut Picart, architect for Paris' Hôtel Brighton, implemented immersive 'cocon' rooms with indirect lighting and superior acoustic linings. Sara Skalli designed simple, natural rooms at Casa Yuma, Casa Ohma, and Casa Leone in Mexico, considering bed orientation away from doors and air conditioning for optimal sleep.

🏨 Meltgroup signed a strong partnership with Doyield for its hotel brand JOST, an innovative player in hybrid and festive hospitality. After months of intensive testing, Doyield officially took over revenue management and digital marketing for Meltgroup's four establishments. The partnership began in spring 2024, with a goal to revolutionize JOST's commercial and digital performance. Challenges included managing a complex hybrid model with various room types and festive spaces. Initial results show increased occupancy rates and revenue.