, auteur/autrice sur Le 10 Minutes Hôtelier - Page 275

2 min

Le camping, produit phare de l’été chez maeva

🏕️ Maeva.com's camping segment saw a +7% growth in bookings, representing 68% of platform sales. The average stay was 7.9 nights, with seaside destinations leading reservations. Despite a challenging start to the summer season and reservation hesitancy due to various factors, camping bookings at maeva.com increased by 7 percentage points. 20% of these sales were within the Campings maeva chain. The average basket size rose slightly to €1183 (+€45 vs the previous year), with 73% of bookings, a +1 percentage point change from the previous year, opting for coastal areas like Vendée, Pyrénées-Orientales, or Var.

3 min

Une saison estivale positive pour Pierre & Vacances avec une fréquentation en hausse de +2 pts

🏖️ Pierre & Vacances saw an occupancy rate increase to 88% during July and August, a 2-point rise from the previous year. Coastal locations led with a 93% occupancy rate (+2 pts vs. last year). The average basket value during school holidays was €1075, marking a 2% increase. French clientele dominated at 86%, with the PACA region being the most popular destination. Spanish destinations also enjoyed popularity, with a 91% occupancy rate, up 4 points from the last year. Despite a challenging start to the summer season, August bookings surged, recording a 91% occupancy rate (+3 pts vs last year).

3 min

B&B HOTELS réaffirme ses ambitions de croissance internationale avec l’arrivée de Sami Mendil, Global Head of Real Estate

🏨 B&B HOTELS aims to expand its portfolio from over 800 hotels in 17 countries to 3,000 in the next decade. Sami Mendil, with over 20 years of commercial real estate investment experience, including roles at GE Capital Real Estate, ADIA, Lasalle Investment Management, and KPMG Corporate Finance, has been appointed as Global Head of Real Estate to drive this growth. Mendil will focus on developing investor relations, identifying new property owners, and structuring innovative programs to support the group's ambitious plans.

7 min

The Peninsula London dévoile son nouveau programme Peninsula Academy, une collection d’expériences immersives typiquement londoniennes

🎫 The Peninsula London has launched its new Peninsula Academy program, offering a collection of immersive London experiences. Activities include a guided tour of the Crown Jewels with royal Afternoon Tea in association with Garrard, a treasure hunt for children with Sharky & George, a motor vehicle experience with Brooklands Museum, and a sitting with royal portraitist Ralph Heimans. These exclusive cultural, historical, and creative experiences, accompanied by top guides, will be available to guests throughout the year.

6 min

Un héritage historique réinventé : Four Seasons Hotel Rabat at Kasr Al Bahr ouvrira ses portes le 1er octobre 2024

🏦 Four Seasons Hotel Rabat at Kasr Al Bahr is set to open on October 1, 2024, in the heart of Rabat, Morocco—showcasing the elegance of an 18th-century royal residence within lush gardens by the ocean. The strategically located hotel is minutes from Kasbah des Oudayas, the Medina, key city attractions, 30 minutes from Rabat-Salé airport, 90 minutes from Mohammed V airport in Casablanca, and near two main train stations with high-speed connections to Casablanca (45 minutes) and Tangier (80 minutes). General Manager Gregory Viaud emphasizes Rabat's emerging prominence and Four Seasons' commitment to luxury, personalized service, and local inclusion.

3 min

Vacancéole enregistre un mois d’aout positif avec un taux d’occupation de 75%

🏖️ Vacancéole, a vacation residence manager, reported a business volume of €13M in August, marking a 2% increase from the previous year. From July 1st to August 19th, the company welcomed 50,000 families, achieving an occupancy rate of 60% in July and 75% in August. Coastal residences accounted for 55% of bookings. Despite a challenging summer due to political events, sports (Euro football, Olympics), and unpredictable weather, the company saw a positive trend with a solid occupancy rate and increased last-minute bookings, according to General Manager Rémi Chrétien.

2 min

Fréquentation : + 15% de clients sur les Villages Clubs du Littoral

🏖 Villages Clubs du Soleil witnessed a 15% increase in clientele during the summer season, with 60,700 guests between July 1 and August 31, achieving an 82% occupancy rate. Top destinations included Soustons, Marseille, and Beg Meil. Revenue climbed to €26M, a 4% rise from the previous year, while mountain resorts saw a 4% dip in visitors. Notably, actions like "short stay" offers boosted client interest.

3 min

Bilan estival Azureva : Le last minute et les destinations méditerranéennes en vogue

🏖️ Azureva, a family vacation specialist with 43 establishments across France, reported a successful summer 2024 with goals surpassed in occupancy rates and revenue. Summer occupancy jumped from 55% to 61.9% (April to September), peaking in August from 83.6% in 2023 to 89.7% in 2024. One in three bookings were last-minute. The first half of August saw occupancy rates hit 95%, with a 2% increase in the number of nights stayed, despite a decrease in the average length of stay.

4 min

Jeux Olympiques et Paralympiques : près de 16 000 établissements déjà contrôlés par la DGCCRF dans les secteurs clés de l’économie touristique

🏃 DGCCRF controlled nearly 16,000 establishments in key sectors of the tourist economy since January 1, 2024, in anticipation of the Paris 2024 Olympic and Paralympic Games, which expect 15 million visitors. Directed by former minister Olivia Grégoire, the aim was to protect consumers and ensure fair commercial practices, surpassing the goal of checking all tourist accommodations in Île-de-France and conducting over 10,000 controls across France before the Games' start.

3 min

L’umih 01 rejoint le dispositif « Les entreprises s’engagent »

📢 L'UMIH 01 s'engage auprès de l'État dans "Les entreprises s'engagent" pour promouvoir les carrières dans l’Hôtellerie-Restauration et de nouvelles méthodes de recrutement. Ciblant les jeunes, handicapés, réfugiés et quartiers prioritaires, l’UMIH 01 favorise l'alternance, immersions professionnelles et participation à l'évolution de l'offre de formation en lycées professionnels.

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