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🏠 Dubaï saw a 9% increase in international visitors in the first half of 2024 compared to the same period in 2023, with a record 9.31 million tourists. Western Europe was the top source region, making up 20% of the visitors, while French tourist numbers rose by 11%, totaling 199,645. The previous year, 2023, also set a record with 17.15 million international visitors. The growth is attributed to the Dubai Department of Economy and Tourism's efforts and collaborations.

🏕️ Maeva.com's camping segment saw a +7% growth in bookings, representing 68% of platform sales. The average stay was 7.9 nights, with seaside destinations leading reservations. Despite a challenging start to the summer season and reservation hesitancy due to various factors, camping bookings at maeva.com increased by 7 percentage points. 20% of these sales were within the Campings maeva chain. The average basket size rose slightly to €1183 (+€45 vs the previous year), with 73% of bookings, a +1 percentage point change from the previous year, opting for coastal areas like Vendée, Pyrénées-Orientales, or Var.

🏖️ Pierre & Vacances saw an occupancy rate increase to 88% during July and August, a 2-point rise from the previous year. Coastal locations led with a 93% occupancy rate (+2 pts vs. last year). The average basket value during school holidays was €1075, marking a 2% increase. French clientele dominated at 86%, with the PACA region being the most popular destination. Spanish destinations also enjoyed popularity, with a 91% occupancy rate, up 4 points from the last year. Despite a challenging start to the summer season, August bookings surged, recording a 91% occupancy rate (+3 pts vs last year).