, auteur/autrice sur Le 10 Minutes Hôtelier - Page 229

3 min

Rapport WTTC : Le voyage d’affaires prêt à dépasser les niveaux pré-pandémiques pour atteindre un record de 1,5 trillion de dollars US en 2024

📅 Business travel is anticipated to surpass pre-pandemic levels in 2023, reaching a record $1.5 trillion USD in 2024, as per a World Travel & Tourism Council (WTTC) report. Leisure travel was only 2.9% below 2019's peak, while business travel lagged, 5.4% under. The U.S. business travel spending, which was 30% of the global share in 2019, is forecasted to hit $472 billion USD this year, 13.4% above 2019 levels. China remains the second-largest market for business travel.

4 min

Sirha Arabia : le succès de l’internationalisation de Sirha Food

🏠 Sirha Arabia, the inaugural event by Sirha Food and GL events in the Middle East, drew roughly 5,400 professionals, meeting its promise to the 225 exhibitors and brands present. Held in partnership with the Saudi Culinary Arts Commission, the three-day professional trade show concluded on October 3rd. Key stats include 70 chefs and professionals on stage, 43 masterclasses and roundtables, and 25 newcomers showcased, marking Sirha Arabia 2024 as a strategic and innovative culinary hub.

4 min

Quelles sont les tendances pour les vacances de la Toussaint ? eDreams observe une hausse +51% des recherches de vols

📆 eDreams reports a +51% surge in flight searches for the Toussaint holiday period from October 19 to November 4, 2024. Top destinations for French travelers include Marrakech, Rome, and Lisbon. Additionally, 43% of French book their vacations 1 to 2 months in advance, and 81% prefer to compare multiple airlines or hotels before making reservations.

3 min

Chiffres vacances de la Toussaint 2024 par EasyVoyage : Les Français privilégient les courts séjours, budget moyen de 695 €

📖 EasyVoyage's study reveals that 84% of French travelers intend to spend as much or more during Toussaint 2024 vacations as the previous year, despite economic challenges. Thanks to the November 1st holiday creating a long weekend, 44% of French people plan to take a trip, with 40% opting for short stays under a week, averaging a budget of 695 euros. The September rainy weather has likely fueled the desire for getaways.

2 min

La Nuit des Châteaux revient pour sa 6e édition : les 18, 19 et 20 octobre 2024

🏰 La 6ème édition de la Nuit des Châteaux aura lieu les 18, 19, et 20 octobre 2024. Organisée par Dartagnans en partenariat avec la Demeure Historique et Castellissim depuis 2019, l'événement européen cible la sensibilisation à la préservation du patrimoine. Inclura des visites aux flambeaux, dîners aux chandelles, et plus. Attire des dizaines de milliers de visiteurs en France, Suisse, Belgique, Espagne, et République Tchèque. 88% des recettes de la billetterie vont aux châteaux partenaires. Offrira des centaines d'expériences.

5 min

Layan Life by Anantara, le nouveau centre de bien-être révolutionnaire ouvre ses portes à Phuket

😊 Layan Life by Anantara, a world-class wellness center, opens at Anantara Layan Phuket Resort. Offering programs from 3 to 10 days, it merges advanced medical diagnostics with ancient Thai healing practices in a 1,767 m² biophilic space. Specialized programs target health goals like weight management and anti-aging, crafted by expert physicians and traditional Thai medicine practitioners, set amidst tropical gardens and Andaman Sea views.

3 min

Charentes Tourisme met les pieds dans le plat et lance sa première collection de podcasts tourisme

🏠 Charentes Tourisme launches its first podcast series "Les Pieds dans le Plat" on October 14, featuring seven 20-minute episodes. The French podcast market is expected to reach €100 million by the end of 2024. The series will explore tourism industry challenges and will be available on platforms like Apple Podcasts, Spotify, Deezer, Amazon Music, and Podcast Addict weekly until the end of November, targeting issues including GenZ vacation habits.

1 min

Table ronde en ligne « Comment innover dans un monde post Cookieless, Consent, DMA, IA Act ? » le 17 octobre 2024

📢 On October 17, 2024, a round table discussion titled "How to innovate in a post-cookieless, consent, DMA, IA Act world?" will feature Pierre & Vacances, Fnac Darty, Pernod Ricard, and Direct Assurance. These brands will explore how to remain competitive and customer-focused amid new regulations. They'll discuss alternatives for personalization and interaction with audiences, data strategy, and rethinking KPIs for performance measurement. The event is produced by MC Factory in partnership with Stratégies and Adobe. Marketing and e-commerce leaders from these esteemed companies will participate, addressing the challenges posed by a world without cookies and stringent regulations. Register at MC Factory's website for insights on reshaping digital marketing strategies.

2 min

Justwatch : Dernières nouvelles sur les parts de marché au troisième trimestre

🎞 JustWatch, the largest streaming guide globally, updated market shares for major streaming platforms in 60 countries for Q3 2024. Netflix and Prime Video compete for the top spot with a mere 1% difference. Disney+ holds third place, leading Canal by 7%. Newcomer Max entered the French market in June 2024, gaining 2% by September. Prime Video increased by 1%, while Canal+ and Netflix each lost 1%. Market shares are based on user engagement on JustWatch's website and mobile apps, involving user interactions such as adding content to watchlists and streaming service selections.

4 min

Nouveauté #cotedazurfrance 2024 : la gamme s’agrandit avec l’arrivée d’une limonade du Comté de Nice bio en cannette, parée d’illustration made in Côte d’Azur

🍋 La Brasserie du Comté, established in 2012 in Saint-Martin-Vésubie and known as the oldest active craft brewery in the Alpes-Maritimes, has launched a new line of artisanal, sparkling, lemon-flavored limonade. This 100% organic beverage, free from artificial coloring, boasts the signature of Mercantour mountain water and is part of the Côte d’Azur France Collection, featuring four cans with illustrations by Eric Garence. The launch continues the brand's local artisanal homage to the Côte d’Azur.

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