, auteur/autrice sur Le 10 Minutes Hôtelier - Page 194

2 min

Belambra dévoile sa nouvelle campagne « on s’habitue vite aux vacances chez Belambra »

🏖 Belambra, the French leader in holiday clubs, launched a new ad campaign, "On s’habitue vite aux vacances chez Belambra," created by Change agency. The campaign humorously highlights the difficulty of returning to reality after a Belambra vacation through three quirky comedies. These ads focus on the key features of Belambra's offering and are based on the insight related to the post-vacation blues as a testament to the quality of the holidays experienced. Commercial Director at Change, Rodolphe Poprawa, comments on utilizing this common feeling to reinforce the brand promise "au plus vrai des vacances.

3 min

Au 40 rue Vivienne, l’hôtel Filigrane a ouvert ses portes

🏠 At 40 rue Vivienne in Paris' 2nd arrondissement, the 4-star boutique hotel Filigrane opened, drawing inspiration from the nearby Bourse and Bibliothèque de France. Designers Anne-Claire Majorel (Studio Majorel) and Sonian Lemagnen (Agence Vertical) emphasized contemporary elegance with a nod to currency and literature. The hotel is noted for its elegant rooms, cozy lobby, and wellness area, aiming to offer a generous hospitality experience.

2 min

Vote de la loi sur l’usage alimentaire des titres-restaurant : le GHR souhaite une loi de modernisation des titres-restaurant au plus vite

💳 On January 14, 2025, the French Senate voted for a two-year law allowing the purchase of non-immediately consumable food products with meal vouchers. The reinstatement of this derogation, dropped on December 31, 2024, is set to cause over one billion euros in lost revenue for the restaurant industry, as reported by the National Commission of Meal Vouchers. Catherine Quérard, President of the GHR, calls urgently for a modernization law for meal vouchers to adapt to the new work and lifestyle realities.

5 min

Four Seasons prend la gestion de l’hôtel emblématique The Park Gstaad, dans les Alpes Suisses

🏡 Four Seasons, a global leader in luxury hotels, will manage The Park Gstaad hotel in Switzerland upon its reopening after significant renovations. Owned by philanthropist Dona Bertarelli, The Park Gstaad, first opened as a five-star hotel in 1910, is currently being renovated under Squircle Capital and designer Joseph Dirand. The Park Gstaad, A Four Seasons Hotel, will open for the 2026-2027 winter season in one of Europe's most prestigious alpine resorts.

3 min

1,9 million de kilogrammes de déchets alimentaires ont été évités grâce à Orbisk

🍴 Orbisk, a Dutch company established in 2019, has prevented 1.9 million kilograms of food waste, equivalent to over 25 football fields. In 2024, using its AI-driven food waste monitor "Orbi", Orbisk saved 1.2 million kilograms of food in one year—an 182% increase from 2023's 400+ tons—and reduced CO2 emissions by over 2.9 million kilograms. This showcases the significant impact of technology in combating climate change and reducing food waste in professional kitchens.

3 min

Recrutement des saisonniers sans CV : une première au parc Le PAL (03 Allier)

🎭 Le PAL, premier site de loisirs en Auvergne-Rhône-Alpes, lance sa campagne de recrutement le 13 janvier pour la saison touristique ouvrant le 19 avril 2025. Offre d'emploi pour 380 postes saisonniers répartis en restauration (115), hôtellerie (90), boutique et billetterie (30), opérateurs d'attractions (120), et autres secteurs (25). Candidatures ouvertes dès 16 ans sans CV; la motivation et le savoir-être sont valorisés. Recrutement innovant via rencontres informelles avec jeux et collations organisées à l'hôtel Savana RESERVE.

4 min

Groupe GM et Isula s’associent pour lancer une ligne hôtelière authentique et durable

👤 Groupe GM, international leader in hospitality products, partners with renowned Corsican perfumery Isula to launch a unique hotel line, celebrating Corsican heritage and landscapes. Founded in 2007, Isula blends Corsican and Tuscan heritage with creative flair. This collaboration marks the first union between Groupe GM and Isula, driven by founders Stéphanie and Paolo's shared legacy and passion for perfumery.

4 min

Pierre & Vacances – Réhabilitation d’une résidence emblématique à Avoriaz en 2025

🏖 Pierre & Vacances, the leader in local tourism and the top mountain accommodation provider, is set to fully renovate the former L'Hermine residence in Avoriaz, to be renamed Capella in 2025, as part of their development plan and commitment to energy transition and decarbonization. Constructed in 1975, the iconic building will undergo a transformation addressing the challenges faced by ski resorts, which house about 70% of energy-inefficient buildings, known as "thermal sieves." This project also aligns with the Climate and Resilience Law's objectives.

6 min

Le Groupe Ôvoyages, l’un des leaders français indépendants du Tour Operating, accélère son développement aux côtés d’un pool d’investisseurs emmené par Turenne Groupe et Bpifrance

🏖 Groupe Ôvoyages, a French independent tour operator leader, partnered with Turenne Groupe through SLP Sélection & Opportunités and Bpifrance via France Investissement Tourisme 3 to double its activity level and strengthen its position. Founded in 2003 by Samia and Raouf Ben Slimane and initially specialized in wellness travel, the company expanded its offerings, particularly since 2018. It now leads in medium and long-haul travel with a €325M revenue projected for 2024.

4 min

Yumgo, la première startup française qui a inventé l’œuf végétal poursuit son développement avec une nouvelle image et un nouveau site web

🥚 Yumgo, founded in 2019 by Anne Vincent and Rodolphe Landemaine, launches a frozen product range including cookies at SIAL in October 2024. New visual identity by Moon Moon to be revealed on social media in mid-January 2025, with a new website by end of January 2025. Offers a complete 100% plant-based range to replace eggs in recipes for chefs and consumers.

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