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🏂 On July 24, the International Olympic Committee (IOC) awarded the 2030 Winter Olympics to the French Alps. The National Association of Mountain Resort Mayors (ANMSM) celebrated the decision, pledging eco-friendly and economical games. The event will take place from February 8 to February 24, 2030, using 95% pre-existing sites. The Auvergne-Rhône-Alpes and Sud-Provence-Alpes-Côtes d’Azur regions had submitted a joint bid, with over 100 stations responding. Their bid was accepted with conditions, including financial ones.

📒 Since August 2022, a 3rd-generation family-owned 4-star hotel with 30 rooms, a restaurant, and spa in Haute-Savoie sought restructuring of tariffs, a pricing strategy, and improved visibility and revenues. For winter 2022/2023, they achieved an 8% increase in accommodation revenue and maintained E-reputation scores. Summer 2023 saw a 35% increase in accommodation revenue, with 56% coming from direct bookings, 33% from OTAs, and 11% from agencies and TOs. The upcoming winter 2023/2024 projects an 18.5% rise in accommodation revenue compared to 2022/2023. Additionally, over 32 trainees in France and DOMs were trained in Yield Management since June 2023.

📊 To convince management of marketing initiatives' value, present concrete evidence of past campaigns' performance, such as a 20% increase in bookings from an email campaign or significant website traffic growth from SEO optimization. Discuss ROI, key performance indicators (KPIs), and include customer testimonials to humanize data. Recognize not all marketing actions are trackable and the customer journey isn't linear, involving multiple platforms over several days, making ROI attribution challenging.

LES HÔTELS (TRÈS) PARTICULIERS LANCE BELLEVIGNEDONT LA PREMIÈRE ADRESSE OUVRE À CHAMBOLLE-MUSIGNY, CŒUR HISTORIQUE DE LA CÔTE DE NUITS.  

💸 Since the 2019 finance law, VAT on gift vouchers and boxes has been complicated by distinguishing between single-use and multi-use vouchers. Single-use vouchers have known VAT rates at the time of purchase, while multi-use vouchers' VAT is determined upon redemption. Console SecretBox streamulates VAT management for gift vouchers, offering automated VAT calculations, reducing errors, and saving time, all on a greentech server compliant with ISO 14001, with no commissions or intermediaries, and immediate banking for the establishment.

🏖️ In France, tourism accommodation is adapting to trends over the past decade, including increased weekend and short stay offers. The health crisis sparked a higher demand for long stays and "workation" trends. Eco-friendly accommodations are on the rise with over 16% of French travelers preferring sustainable lodgings in 2024, up from 12.6% in 2023. Collaborative economy platforms like Airbnb have grown, challenging traditional hotels, which are now embracing AI and digitalization to stay competitive.

🍴 Romain Hubert and Oriane opened L'Émulsion 13 years ago in Isère, offering a €65 evening menu and reduced prices for under-30s. In May, they launched Lo-Fieu, a 65-seat bistro with a €1.5M investment, planning to add five guest rooms by year's end. Lo-Fieu features wood-fire cooking, with meals priced at €30 for two courses or €35 for three at lunchtime, focusing on local, sustainable practices.

🏨 Accor group reported a net profit of 253M€ in the first half of 2024, an increase from 248M€ in the first half of 2023. Revenue rose by 11%, reaching 2.677 billion euros. Earnings before interest, taxes, depreciation, and amortization (EBITDA) were 504M€, a 13% year-over-year increase. Accor opened 146 hotels with 24,000 rooms in the first half of 2024, growing their network by 4.1% over 12 months. As of June 2024, Accor has a portfolio of 5,682 hotels (838,722 rooms) and a pipeline of 1,297 hotels (218,000 rooms).

🏅 Accor, as a premium partner for the Olympic Games, will offer 'All Mood Service' from July 27 to August 11, from 6 pm to 9 pm, across ten establishments in Paris (Pullman Montparnasse, Molitor MGallery, Novotel Porte de Versailles, Mercure Montmartre, ibis Bastille, Handwritten Maison Hamelin), Marseille (Sofitel Vieux Port, Novotel Vieux Port), Lyon (Novotel Confluence), and Lille (Mama Shelter). Clients can win services, drinks, or souvenirs matching their 'Mood' and daily a golden ticket will grant two Olympic event tickets.

🏨 During quieter periods, hospitality professionals should assess team management, optimize organization for the upcoming season, and ensure administrative tasks are up-to-date. Proactive analysis of sales data, food costs, and potential future expenses is crucial for maintaining profitability. It's recommended to enhance both the physical and online customer experience, including minor maintenance tasks and digital presence optimization. Services like Google Business and mentor coaching programs, such as Service Compris's Boost Resto, can assist in these advancements.