Quelle est la stratégie data et IA de Trip.com ?
🔎 Trip.com harnesses artificial intelligence (AI) to tailor offers for travelers, per Andy Washington, General Manager for Europe at Trip.com. Online Travel Agencies (OTAs) are investing in technology to enhance customer experience, with AI doubling in learning speed and capacity annually—improving data understanding. AI enables smaller players to comprehend data and develop AI with the right partners, positively impacting the industry. Trip Genie, Trip.com's personal assistant, transforms the OTA from a simple booking engine to a full-fledged online travel agency by providing recommendations and supporting the booking process. Data sets are primarily customer behavior-based, respecting privacy choices, and vary by region. Trip Genie aims to evolve into a virtual travel agent, focusing on the inspiration phase and travel adjustments to prioritize customer satisfaction.
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