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🌱 FairMoove acquired We Go GreenR and FiG in 2023, adding eco-responsible accommodations and sustainable dining to its responsible tourism portfolio in France and internationally. These startups join a group covering tourism sectors, including housing, restaurants, and travel agencies, aimed at transitioning towards sustainable practices. We Go GreenR aids over 2800 professionals in ecological transitions, while FiG offers carbon calculators for restaurants. The new team of 38 will be led by Hubert Vendeville, with We Go GreenR's co-founder as Deputy Director.

🏨 Evok Collection and Zaka Investissements sold the Sinner Paris hotel, opened in 2019, to Experimental Group, which was founded in 2007 and now includes 11 other locations. Experimental Group, known for its cocktail culture, has businesses like "Experimental Cocktail Club" in five cities and a restaurant-club in London. Evok will focus on expanding its Nolinski and Brach brands, aiming for 15 locations in 5 years, with imminent openings in Madrid, Rome, and St-Tropez.

💚 The wellness market is thriving, expected to grow 8.6% annually worldwide until 2027 according to the Global Wellness Institute (GWI), based on research from November. Spas and wellness areas in hotels lead to increased customer loyalty and longer stays, a trend that is increasingly evident in the hospitality industry. Discover more in "Industrie Hôtelière" magazine's October issue (no. 764) on enhancing hotel attractiveness through wellness services.

🏠 Albert's Hôtel, strategically located between the Marais district and the Picasso Museum, was acquired by New Hotel, led by Georges Antoun, with assistance from Guillaume Jalliffier and Transaxio Hotel in partnership with Synantis. Nicolas Saltiel of HN6 Active presided over the share deal acquisition. Georges Antoun's daughters, Caroline and Camille, continue to shape the artistic direction and client experience. This marks the group’s seventh acquisition in Paris, finalizing at the start of September.

📝 In 2024, 92% of French consumers consult online customer reviews before making a purchase, up from 75% in 2021. Google is the primary search engine used by 80% of consumers to read reviews via Google or Google Maps. The article guides businesses on managing Google reviews in 2024, emphasizing the importance of monitoring their online reputation. It details methods to view Google reviews through Google My Business, direct search on computers, and Google Maps on mobile devices. Furthermore, it explains how users can find their own published reviews and highlights the significance of filtering reviews by recency. Guest Suite assists over 10,000 businesses in managing Google reviews and local visibility through their collection and distribution tools, as well as local marketing tools to enhance local SEO.

💻 During the 24th World Summit of the World Travel & Tourism Council (WTTC) in Perth, Australia, it was revealed that in 2023, the travel and tourism sector's carbon footprint was 6.7% of global emissions, a decrease from 7.8% in 2019. The sector's economic contribution grew faster than its environmental impact, with a GDP contribution of $9.9 trillion, only 4% below 2019's peak. Yet, global GHG emissions were 12% lower than 2019 levels, with a 8.4% reduction in GHG intensity per GDP unit over this period.

🏕 Nearly half of French individuals are open to visiting tourist locations during off-peak dates to mitigate overtourism, influenced by the documentary "KAIZEN: 1 year to climb Everest" by YouTuber Inoxtag, which has garnered 35 million views. The film has impacted the 16-40 age group, with 38% having watched it and 43% having heard of it, especially among the 16-24 demographic, at a penetration rate of 59%. The documentary's key takeaways include the importance of self-improvement, acknowledged by the audience, and the urge to disconnect from screens, resonating with 62% of viewers.

🏨 Leev, Paris' first 100% digital high-end hotel, is located at 17 rue de la Victoire, offering 8 luxury short-term rental apartments. Guests can book and manage their stay via the Leev app in under five minutes, with 24/7 concierge service.

🏥 La Carac is investing in Atream, joining co-founders Pascal Savary and Grégory Soppelsa and NextStage AM, to establish Atream as a key investment platform in tourism. Atream's assets jumped from €1.5 billion to nearly €4 billion under the guidance of NextStage AM, with key partnerships with ACCOR, Hotel F1, Novotel, Club Med, Mamma Shelter, and Belambra.