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🏖 Iberostar Hotels & Resorts achieved double-digit growth by summer 2024, surpassing demand forecasts. The year witnessed a rebranding and portfolio segmentation into Iberostar Waves, Iberostar Selection, and JOIA by Iberostar. Strategic renovations took place in destinations like Crete and Fuerteventura. In June, Iberostar Selection Creta Marine in Greece opened with 361 sea-view rooms. August saw the opening of the 237-room Iberostar Waves Gaviotas Park in Fuerteventura, Spain.

🌳 Don Merlino's La Forestale Ecolodge in Gola del Furlo, Italy, combines environmental respect and 5-star comfort since a radical renovation from 2016-2018. The establishment features three rooms, a suite, and an apartment, with sustainable architecture including photovoltaic panels and advanced energy management. Partnering with WuBook since 2019, La Forestale aims for energy self-sufficiency and reduced carbon footprint. The owner anticipates €180,000 in revenue by the end of 2024 with just 5 rooms, utilizing WuBook's eco-friendly PMS software Zak, which is developed using green coding to minimize energy consumption.

🔒 Luxury hotels are integrating thalasso services to attract affluent clients, offering experiences for relaxation and wellness with amenities matching grand palaces. These establishments provide personalized thalassotherapy programs, including heated seawater baths, algae wraps, and underwater showers, complemented by exclusive services such as private suites with sea views, diet menus by starred chefs, and sunrise yoga sessions. Emphasizing customization at every step, luxury hotels aim to create memorable stays for a demanding clientele seeking personalized and authentic relaxation experiences. The trend for future luxury offerings includes innovative well-being technologies like flotation baths, physical rehabilitation programs, and cellular revitalization treatments, aiming to retain health-conscious guests.

🏖️ Val Thorens and Médoc Atlantique announced a partnership on November 26, 2024, to enhance seasonal workers' professional experience. It covers 13 Atlantic coast communes from Lacanau to Verdon-sur-Mer. Priorities include housing, health, and social support, aiming for optimal year-round working conditions, facilitated by the innovative Contrat à Durée Indéterminée Intermittent (CD2I).

🍴 The 27th edition of Monte-Carlo Gastronomie will take place from November 29 to December 2, 2024, at the Chapiteau Fontvieille in Monaco. Spanning 2500m2, this culinary event will feature over 100 producers of regional products and wines from France, Italy, and Europe. Highlights include daily culinary demonstrations by renowned chefs, the 6th edition of the Maestro Chef competition, and the Slow Food Riviera Côte d’Azur awards for quality, production, provenance, distribution, and innovation.

🎭 From November 29 to December 1, 2024, the 10th Festival OVNI will transform 50 hotel rooms across five hotels in Nice into unique artistic installations, showcasing emerging and established international talents. The event celebrates ten years of art, with special participation by Hotel WindsoR, Hotel West-End, Hotel Le Grimaldi, Hotel The Deck, and Nap Hôtel. The festival will also feature a professional day on November 29.

🏡 Le Balthazar Hôtel & Spa MGallery 5* à Rennes a lancé "Maison Balthazar" en juin, offrant 7 suites-appartements de 40 à 95 m². Les espaces, conçus par le designer Mathieu Challières et l'architecte d'intérieur Xavier Bohuon, intègrent des lustres sur mesure et du mobilier de créateurs. Les résidents ont accès aux services de l'hôtel, y compris une heure à l'espace sensoriel de 300 m². Les suites peuvent accueillir des réunions et déjeuners d'affaires.

🏨 Zenitude Hôtel-Résidences, a French hotel group with 40 establishments, partners with startup Mews to enhance management and client experience using a 100% cloud-based solution. The collaboration aims to streamline operations and maximize revenue through Mews Spaces, offering a chronological monthly view for optimizing accommodation occupancy with adjustable booking periods. Mews also automates customer communications, enabling online check-ins/out and a virtual concierge, improving process consistency. Additionally, transaction security is bolstered by integrating Stripe via Mews Payments for fast, secure client transactions.