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📦 OTA (Online Travel Agencies) display lower prices than hotels' official sites in 21% of cases, undermining direct booking margins. Reservations through OTAs are 12.5% less profitable than direct bookings, according to Kalibri Labs. A case study revealed 20 hotels lost 30% of their direct sales overnight due to OTA undercutting, causing direct click-through rates to drop to 2% versus 4% when direct prices are lower. Strategies to regain control include constant price monitoring, test bookings to trace back-office OTA activity, strategic tariff line adjustments, and firm communication with OTAs to suspend unauthorized resellers.

📅 MyBeezBox has designed the "Calendrier des temps forts 2025" to help businesses in the hospitality and unique accommodations sector identify key periods for gift voucher sales, like Valentine's Day or Christmas. It is a tool to guide marketing strategies throughout 2025 to leverage seasonal events, special occasions, and optimize online sales, aiming to attract new clients, retain customers, and maximize revenue. The calendar includes communication strategies, content suggestions, and tips to enhance online shop presentations and user experience.

🍴 Johan Derderian, president of CHAT (Club Hospitality des Amis de la Tech), announces recruitment for a restaurant working group on "Booking Modules," addressing challenges from major platforms like The Fork, Zenchef, and Tripadvisor. GHR aims to create a representative task force of 8-10 members to meet bi-monthly. Interested restaurant members should contact Amélie at [email protected] with their member number, role, and establishment location.

🏨 Grupo Lar formed a strategic alliance with North American hotel manager Westmont to develop around 12 urban hotels in Spain, with an investment of €350 million and approximately 2,500 beds, focusing on selected services and ESG criteria. Miguel Ángel Peña, CEO of Living for Grupo Lar, highlighted the synergy between Westmont's hotel management and Grupo Lar's real estate development. Grupo Lar, which manages over €4 billion in assets, re-enters the hotel industry, previously developing NH Abascal, partnering with BlackRock, Hines, and AXA in various real estate projects.

💾 Louvre Hotels Group launched their digital platform Booster, operational since December 19, 2024, announced in December 2023. Developed with Upper-Link in six months, Booster aims to strengthen ties between franchisees and the hotel group by offering personalized services and management tools. The platform features a personalized management space, a service catalog, and a dedicated information flow including market trends and KPIs. Krystel Blodneau, President of Franchise, Marketing & Brands, emphasizes Booster's role in operational transformation, offering 30 expert services and key activity insights for franchisees.

🛫 On December 19, the Council of the European Union decided to overhaul the 2015 Package Travel Directive, aiming to simplify and clarify regulations that were challenging to interpret or implement in national laws. The directive's complexity led to tourism professionals hesitating to offer 'linked' services, despite their popularity, out of fear of being held liable for any issues arising from these additional services. The new version is expected to remove the 'linked travel arrangement' concept if ancillary services do not exceed 25% of the total price paid by the traveler and are not the main feature of the trip. This amendment marks a move toward easing the burden on tourism operators, allowing them to enhance their service offerings without incurring excessive liability.

⛷ French ski resorts are bustling as they gear up for numerous visitors this holiday season. By November 20, certain destinations reported favorable hotel booking weather, with notable reservation increases since November 23, 2024. MKG Consulting, a specialized press and sectoral studies firm based in Paris, provides insights into the evolving popularity of these destinations.

🏨 When looking for a day use hotel, key considerations include budget, location, and amenities. Utilize traveler reviews and photos on platforms like TripAdvisor or Google for honest feedback. Compare prices across websites, noting that the lowest rates may exclude essential services. Hotels with effective management software often provide smoother booking experiences and better customer service. For short stays like day use, check for availability on specialized platforms such as SoRoom. Always consider the overall experience, including a warm welcome, personalized services, and a clean, safe environment.

🎨 During Paris Fashion Week 2023, from September 25 to October 3, Parisian hotels within the city limits boasted an occupancy rate of 91.3%, marking a 3.4 point increase from the previous year. The 2024 event is set to host catwalks at iconic venues like the Grand Palais, the Louvre, and the Musée Rodin from September 23 to October 1, stirring anticipation for its impact on the hotel sector.

📱 Service client: clé pour l'appréciation et la fidélisation clientèle, essentiel avant, pendant, après l'achat. Enquêtes de satisfaction recueillent feedbacks, analysent l'expérience client, identifient points forts/faibles pour améliorer l'offre. Réactivité, personnalisation, et écoute active renforcent la relation client. Empathie transforme expériences négatives en positives. Guest Suite, utilisé par 3 000+ professionnels, aide à créer des enquêtes, collecter et analyser des avis, via multiples canaux, pour optimiser la satisfaction client et renforcer la réputation en ligne des entreprises.