Innovation

Amsterdam, le 9 octobre 2025 – Aujourd’hui, Booking.com annonce le lancement de ses premières innovations d’IA agentive destinées à ses clients : Smart Messenger et Auto-Reply. Ces outils sont conçus…

🌐 Expedia Group introduced a new suite of AI-driven tools for Asia-Pacific partners in October 2025. Featuring 350 AI models, these tools enhance service personalization and effectiveness. Key offerings include Smart Trip AI for travel planning, an API for optimized merchandising, and Typehead for destination suggestions. Additionally, a beta-stage affiliation API facilitates monetizing sponsored ads. Alfonso Paredes and Karen Bolda emphasize enabling partners to grow intelligently amidst a dynamic tourism landscape.

Le monde de la réservation hôtelière s’apprête à changer. Avec le lancement officiel de DEBENAPS, jeune plateforme française, les hôteliers retrouvent enfin le contrôle de leur distribution. Son modèle inédit,…

📚 ChatGPT, as of October 2025, integrates Booking.com and Expedia, allowing reservations directly through conversations. Users can now book hotels or flights via Expedia or Booking.com within the ChatGPT interface. This feature initially serves 800 million ChatGPT users, available globally except in the EU for Expedia. This innovation positions Booking.com and Expedia at the forefront of digital travel services, aiming for a predictive, proactive, and personalized user experience.

💻 En 2025, les comportements des clients évoluent rapidement avec l'IA. Les hôtels doivent s'adapter en offrant des réponses instantanées, multilingues et personnalisées sur des plateformes comme WhatsApp et Instagram. Les attentes incluent des interactions conversationnelles, proactives et transparentes. Les agents IA, désormais plus avancés, permettent une disponibilité 24/7, mais nécessitent des données fiables. Les sites web doivent devenir des assistants intelligents pour survivre dans cet environnement en rapide évolution. ⏳

🏨 Keytel, the largest global alliance of independent hotels, partners with EHL Hospitality Business School to offer exclusive executive training programs. These programs aim to enhance competitiveness, innovation, and talent management. Launched amidst significant workforce changes, the World Economic Forum predicts 40% of current skills will evolve or become obsolete by 2025. EHL, founded in 1893 in Lausanne, Switzerland, is a digital training leader with over 25,000 alumni.

🎮 Guillaume Mazurage's "Cryptors in the City" won the Orchestra Startup Contest at IFTM 2025. This engaging program uses AI to animate PixelArt characters, allowing users to capture and interact with them. It aims to make cultural heritage more accessible through video game codes.

📅 Axel Guidicelli co-founded Ulysse, initially a flight comparison tool, now expanded to Hera, catering to tourism professionals. In October 2025, Hera launched to streamline travel agency quotes, reducing creation time from 1.5-2 hours to under 20 minutes. It offers web and PDF formats, showing up to 15% conversion increase. Tested by 30 agencies, including Columbus Voyage, it targets agencies with €5-60M revenue. Hera's user-friendly design integrates existing documents, emphasizing transformation.

🏖 Hôtel Lodge Park, a 5-star refuge in Megève, reopens in December featuring a new Spa Pure Altitude, the first Longevity Spa in the area. This innovative project integrates Biohacking trends, combining Pure Altitude’s beauty expertise with longevity science by The Recode Club. Advanced technologies like cryotherapy, hyperbaric chambers, and photobiomodulation, alongside personalized naturopathy consultations, aim to enhance well-being and promote powerful, sustainable aging. Discover it in December, located near the village center and ski slopes.

📈 Dès la rentrée, la Commission numérique a rencontré Rami Yangui, Senior Strategic Account Manager d’Agoda pour la France et l’UE, afin de discuter des préoccupations et nouveautés concernant les OTAs. Cette réunion a permis de porter directement les préoccupations des membres auprès d’Agoda et de découvrir les nouvelles mesures mises en place par la plateforme.