Ouvertures d’hôtels

🏨 Bpifrance recently joined the capital of hotel group SomnOO, which focuses on shifting from minority to majority control of managed establishments. SomnOO surpassed 60 hotels in management, with a third owned, through a strategy of partnering with majority stakeholders to improve operations and increase gross margins, leading to profitable partner exits. Partnering with Crédit Mutuel and bpifrance, SomnOO acquired 123 IM's stake in six Ibis hotels, adding 400 rooms to its majority-controlled portfolio, with specific locations including Roanne, Lons-Le-Saunier, Toulouse Purpan, Agen Centre, Agen, and Boulogne-sur-Mer.

🏨 Founded in 2023, Alfred Hôtels expanded in the French market with establishments in Compiègne, Biarritz, and upcoming locations in Monaco, Beaune, Toulouse, and Montreuil. By February 2025, it acquired its first Parisian hotel, l'hôtel de Maubeuge in the 10th district. Co-founder Boris Roques Rogery, with a background in five-star hospitality, aims to enhance three-star hotels with operational excellence, timeless design, and impeccable customer experience. The project was born during the pandemic lockdown, inspired by subpar mid-range hotel experiences and costing around €100.

🏨 Hyatt Hotels Corporation plans to expand its lifestyle hotel portfolio by 30% in Europe, Africa, and the Middle East by 2027, adding approximately 2,700 new rooms. The expansion involves opening 14 new lifestyle hotels, increasing the number of such rooms from over 7,400 to more than 10,000 within three years. Notable openings include The Standard in Brussels, Andaz & The Standard in Lisbon, and Andaz in NEOM, Saudi Arabia, marking Hyatt's foray into lifestyle segments in Belgium, Portugal, and Saudi Arabia.

🏨 Hyatt Hotels Corporation plans to open 14 new "lifestyle" hotels in Europe, the Middle East, and Africa (EMEA) by 2027. This expansion will increase Hyatt's room count in the region by approximately 36%, from over 7,400 to more than 10,000 rooms. Globally, Hyatt's pipeline hit a record 138,000 rooms by the end of 2024. Key projects include The Standard, Brussels, a 29-story property with 200 rooms and suites set to open in the second quarter of 2025.

🏨 Motel One celebrated the opening of its 100th hotel in Munich and plans further expansion in Europe and the United States, with projects in France, the UK, and Portugal. The milestone in Munich signifies a significant step in the company's growth strategy. Co-CEO Stefan Lenze highlighted the strategic brand portfolio expansion across key markets in 15 countries. New hotels in Munich, London, Lisbon, Paris, and Vienna are set, with promising projects for 2025. The second establishment in Belgium, Motel One Antwerp, has opened, showing the brand's growth. With 29 new projects secured as of September 31, 2024, and the financial involvement of major shareholder PAI Partners, the company's pipeline remains robust. The lifestyle brand The Cloud One, founded in 2022, is also expanding.

🏡 Holiday Inn Express & Suites expands in Switzerland with the opening of the new hotel in Sion; a partnership with Cycas Hospitality. Situated in the Cour de Gare project, offering 5,700 square meters of commercial space, offices, apartments, and a concert and conference center. Positioned in Sion, one of Switzerland's oldest cities, near the 4 Vallées ski area, the hotel caters to winter sports enthusiasts, business travelers, and event attendees.

🏛 Minor Hotels will launch NH Hotels & Resorts in Copenhagen on April 10, 2025. The new property adds to the group's portfolio, including the existing NH Collection Copenhagen, enhancing its presence in Denmark. The hotel, housed in a building from 1892 in Vesterbro, offers 162 rooms, a restaurant, two bars, a rooftop bar with panoramic views, a gym, yoga studio, and a glass-terraced courtyard. It caters to both leisure and business travelers, featuring event and meeting spaces.

🏠 Cheval Collection, with 14 properties and nearly 1,000 units, is set to surpass 950 units by March 2025 with the opening of Cheval Maison - Expo City Dubai. Since 2021, the company has added over 500 units, including Lexham Gardens by Cheval Maison in London. The expansion strategy focuses on management contracts, with more properties to be announced in 2025. Cheval Collection also plans to debut in Riyadh with Cheval Ladun Living in 2027.

📍 IHG Hotels & Resorts acquired Ruby Hotels as its 20th brand in 2025 and announced the opening of new Ruby Hotels in Berlin for 2028 and Copenhagen for 2027. The Berlin hotel will feature 375 rooms, a rooftop terrace on the 12th floor, and will be developed with Empira and operated by The Ruby Group. Copenhagen's 219-room hotel marks Ruby's entry into Denmark, developed with ECE. Karin Sheppard, IHG's Senior VP and Managing Director for Europe, sees the expansion as a response to owner and market demand.

🏨 YOTEL expands globally with new hotels in Europe, the Middle East, and Asia, targeting urban centers and modern, tech-savvy travelers. Belfast hotel opening in late 2026 with 165 rooms, 24/7 fitness center, and meeting spaces. London City hotel renovations to complete by April 2025, enhancing check-in and social spaces. YOTEL Tokyo Ginza opened in December 2024 in Ginza district, offering 244 rooms with views of Tokyo Tower and the skyline.