Ouvertures d’hôtels

🏨 Ruby Hotels, in partnership with PSP Swiss Property, plans to open a second hotel in Geneva at 18 rue de Hesse by Q3 2028. This new project will offer 124 rooms across 4,150 m² in a historic building in the Banks district, blending Lean Luxury with heritage architecture. The strategic location bridges Geneva's historic center and the creative Bains district. Julian Mörs highlights the brand's commitment to smart urban conversions.

🏨 Le 20 mai 2025, H World Group Limited a annoncé ses résultats du T1 2025 avec 11,685 hôtels et 1,142,158 chambres dans 19 pays. Le chiffre d'affaires atteint RMB 5.4 milliards (744M$), en hausse de 2.2%. Le segment managé/franchisé progresse de 21.1%. Le bénéfice net est RMB 894 millions (123M$), en hausse de 35.7%. En Chine, 694 nouveaux hôtels ont ouvert, tandis que l'Europe (Legacy-DH) réduit ses activités.

🏨 easyHotel, été 2023, Espagne: Nouveaux hôtels à Madrid, Barcelone, Valence; expansion rapide avec cinq hôtels au total, incluant Barcelone Fira et Malaga. Madrid Alcalá dès 77€/nuit; quartier San Blas, proche métro, accès facile aux sites célèbres. Concept bas-carbone, prix abordable.

🏨 Located on the stunning Riviera Nayarit, the brand new Rosewood Mandarina hotel has officially opened, courtesy of RLH Properties and Rosewood Hotels & Resorts. This marks Rosewood's fourth location in Mexico, enhancing their luxury offerings. General Manager Luis Durán highlights the hotel's authentic luxury and world-class amenities, including La Cocina Mandarina, Asaya Spa, Mandarina Golf Club, and Polo & Equestrian Club. ???? The hotel emphasizes connecting with nature and local culture through indigenous heritage and eco-tourism.

🏨 easyHotel is expanding in Spain with three new hotels in Madrid, Barcelona, and Valencia. The Madrid Alcalá hotel opened on April 29, 2025. The Barcelona La Sagrera location will open on July 7 and Valencia Ciutat Vella in August. Spain expects 90 million tourists in 2024, boosting easyHotel’s expansion plans, supported by a €29.1 million refinancing from CaixaBank. An Alicante hotel is also planned for 2026, aiming to offer quality stays at affordable prices.

🏨 easyHotel, octobre 2023, Espagne: ouverture de trois nouveaux hôtels à Madrid, Barcelone et Valence, augmentant le portefeuille espagnol à cinq sites. easyHotel Madrid Alcalá dispose de 77 chambres avec équipements modernes et bornes de recharge pour véhicules électriques. easyHotel Barcelona La Sagrera ouvrira en juillet 2025 avec 75 chambres, incluant des options accessibles et un petit-déjeuner buffet. Établissement conçu pour réduire les émissions de CO2.

🏨 Ibis expands in Europe with new hotels under Ibis, Ibis Styles, and Ibis Budget. Recent openings in Germany, Spain, Belgium, and the UK highlight this trend. Notably, Ibis Styles debuts in Estonia with a Tallinn hotel. Urban and airport locations are prioritized, like Ibis Styles Madrid Airport Valdebebas with 260 rooms, near IFEMA and Wanda Metropolitano. Additional openings include Ibis Styles Debrecen Airport in Hungary and Ibis Budget Madrid Albasanz, set for June 2025 with 99 rooms.

🏨 IKEA entre sur le marché hôtelier espagnol avec l'ouverture de Las Dunas de Santa Catalina Boutique House à Las Palmas de Gran Canaria. Premier hôtel d'IKEA en Espagne, il dévie de la marque traditionnelle, adoptant une esthétique neutre sans meubles en kit. L'hôtel deux étoiles, situé à cinq minutes de Las Alcaravaneras, offre piscine, terrasse, et jardin. Géré par Sarton Canarias, il cible touristes et voyageurs d'affaires grâce à son emplacement stratégique dans les îles Canaries.

📍 Blau Hotels expands in Cuba with the upcoming opening of Playa Blau Las Morlas Varadero, a 4-star seafront hotel located 30 km from Juan Gualberto Gómez International Airport. The agreement with Cuba's Gran Caribe, signed during FIT Cuba 2025, marks their third Cuban establishment. Featuring 148 rooms and various amenities, it targets the next high tourist season despite Cuba's challenging economic context. Since 2019, tourism has plummeted due to the pandemic and sanctions, yet Cuban authorities focus on hotel development.

🏢 Barclays, led by Moti Green, is developing Atlantis City, a luxury tourism project in Ein Bokek near Mushroom Beach, Middle East. With a budget of 800 million shekels (about 200 million euros), this 110,000 m² complex includes a 5-star hotel featuring 370 suites, some up to 250 m². Attractions include a 20,000 m² shopping mall, animated promenade, rooftop pool, and one of the world’s seven largest aquariums.