Initiative eco-responsable et RSE

🏨 Hilton expanded its portfolio at record levels in the Caribbean/Latin America (CALA) region in 2024, now boasting nearly 280 hotels across over 30 countries and territories, with a development pipeline of over 130 hotels. Key developments include luxury and lifestyle projects like Waldorf Astoria Costa Rica and Conrad Los Cabos, as well as the introduction of Spark by Hilton in 2025 and expansion of Home2 Suites by Hilton. Hilton is also growing in targeted-service and premium economy segments.

🏡 In the face of economic, political, and environmental uncertainties, the Observatoire de l'Immobilier Durable (OID) in France published its Barometer on energy and environmental performance of buildings (BPE) in 2023, analyzing over 31,200 buildings or 113 million m² of residential and tertiary real estate. Despite a persistent inflationary crisis that saw energy prices double for businesses from 2021 to 2023, the real estate sector marked progress with all building types reporting a decrease in energy consumption and greenhouse gas emissions between 2022 and 2023, with the tertiary sector's consumption dropping by 7.1% compared to the residential sector's 2.1% reduction. The data represent an unmatched sample in France.

🏨 The French MOB HOTEL group, founded in 2017, has been certified BCorp, recognizing its high standards in social, environmental impact, and governance. Founder Cyril Aouizerate emphasizes the company's commitment to being a vector for social and ecological transformation through engaged hospitality, positioning MOB as a pioneer in responsible, humanist, and cultural hotel experiences that promote activism with every stay.

🏃 Nathalie Delattre, French Minister of Tourism, visited the Pullman Paris Centre-Bercy for the 20th anniversary of the Disability Law, advocating France as an exemplary tourist destination for people with disabilities. The Pullman is accredited with the Tourism & Handicap Label, servicing all four types of disabilities. Athletes Hakim Arezki, an Accor employee and Paralympic gold medalist, and Ryadh Sallem, a multi-sport wheelchair athlete, were present. Accor Group's Deputy General Manager Jean-Jacques Morin revealed that 6% of Accor employees have a disability, 80% of which are not apparent. Accor has 400 hotels with the Tourism & Handicap Label and is committed to further improvements.

🌍 MAGORA, a leader in managed real estate, launched its own CSR label, the Charte Verte, featuring 30 demanding criteria. The label, already implemented in 36 Odalys Vacances and Odalys City establishments, aligns with Atout France's 100% RSE criteria and most Clé Verte obligatory criteria. The Charte Verte, part of MAGORA's CSR efforts focusing on environmental preservation, societal solidarity, and responsible employment and governance, aims to expand to other brand establishments.

🏨 Accor expands in Spain with two new hotels: Novotel Valencia Lavant and Ibis Styles Santander. Novotel Valencia Lavant, the first of the brand in Valencia, offers 370 rooms with a contemporary design. The hotel, strategically located between the city center and Palacio de Congresos, includes a two-level rooftop terrace with a pool and bar. The Sundukovy Sisters Design & Architecture Studio designed the property, aligning with Accor's sustainability standards.

📰 The Streisand effect, originating in 2003 with Barbara Streisand's lawsuit over an aerial photo of her house, illustrates how censorship attempts can backfire, resulting in widespread attention—420,000 people viewed the image within a month. To manage a bad buzz and protect e-reputation, it's advised not to delete content arbitrarily, respond calmly, maintain message consistency, and engage with customer reviews proactively. Surveillance and leveraging bad buzz into opportunities, like Q&A sessions and transparent communication, are strategic for maintaining a positive brand image. Guest Suite offers e-reputation solutions including satisfaction surveys, feedback collection, and positive review dissemination across platforms like Google.

🏠 The Ismaili Nizari community, present in over 25 countries, constitutes the second-largest Shiite group with 12-15 million members. Spiritual leader Aga Khan passed away in Lisbon at age 88, as announced by his foundation AKDN. Serena Hotels & Resorts, known for pioneering local development, inclusivity, ecology, and luxury hospitality in the '90s, operates 39 units globally. His foundation, AKDN, employs 96,000 people and funds projects in Asia and Africa. The Aga Khan was linked to France's Chantilly and had divested from the Auberge du Jeu de Paume to Sana Hôtels in early 2023. Serena Hotels is part of AKFED, which establishes hotels in underserved regions.

🏨 In 2024, OKKO HOTELS reached a turnover of €52.6 million, a 2.6% increase from 2023, and welcomed over 500,000 travelers, including more than 10,000 during the Olympics. The group achieved an 86.2% overall satisfaction rate (GRI), up 0.8 points and 2.5 points above the average for 4-star hotels, with a 90.7% service quality score. Additionally, F&B revenue increased by 18%, and OKKO HOTELS, as a Société à Mission, released its first mission report in 2024, highlighting validated actions by its mission committee, including training 200 employees on climate issues through the Atelier 2 Tonnes.

🧤 Enhance your home's warmth with adhesive insulation strips for windows, door draft stoppers, window insulating film, cozy rugs and carpets, strategically placed furniture, heat reflector panels behind radiators, thermal blankets, closed shutters at night, wise use of kitchen appliances, and a dehumidifier for a less humid, easily heated space. These 10 simple tips improve insulation and reduce energy consumption without major renovations.