Initiative eco-responsable et RSE

🛠 Kezaco_Bungalow is a CEE program aimed at helping hotel establishments in La Réunion, Mayotte, Guadeloupe, Martinique, and Guyane to save energy and reduce energy consumption and greenhouse gas emissions. BUNGALOW, funded through CEE, is designed to support hotels in their energy transition, enhancing attractiveness and regulatory compliance, tackling issues like desalination, solar panels, wind turbines, electricity supply, chlordécone pollution, airfare costs, and agricultural market access.

📝 Groupe Barrière joined the #StOpE initiative on January 23, 2025, marking a significant step in its corporate social responsibility and professional equality efforts. This event, highlighted by the presence of Joy Desseigne-Barrière and Grégory Rabuel, coincided with the approach of the National Day against Sexism in France. Fifty organizations from various sectors also signed the commitment during the annual ceremony. Barrière is committed to implementing at least one action annually to combat ordinary sexism, including zero tolerance displays, awareness, targeted training, and distributing educational tools to employees.

🏨 Zenitude Hôtel-Résidences launched in Divonne-les-Bains in 2009, now boasts 46 3 and 4-star establishments in France, targeting new cities and tourist destinations for expansion. Offering flexible aparthotel accommodations for diverse clientele, 3/4 of its venues have the Clef Verte label, promoting sustainable tourism with initiatives like reducing single-use plastics and using renewable energy. Services are tailored for professionals and leisure travelers, including business facilities and tourist advice.

🏗️ Cadence, a travel industry leader for 30 years, celebrates its 25th year of partnership with Virtuoso in 2025. CEO Wendy Burk emphasizes trust and strong resources as key to their success. Cadence has been recognized on Travel Weekly Power List, and as the "Best Place to Work" in San Diego for seven consecutive years. The 10th anniversary of Cadence Connects will take place May 7-10, 2025, at Hotel del Coronado post its $550 million renovation, gathering over 100 travel providers.

🌏 Peter Andrews joins the World Sustainable Hospitality Alliance as Program Director and Chief of Staff, contributing expertise in sustainability, consumer behavior analysis, and ethical trade. Previously at Consumers International, he led sustainable consumption, energy transition, and future of food initiatives. He also spearheaded the British Retail Consortium's first climate roadmap, aiming for net-zero emissions by 2040 and influencing the UN's "Race to Zero: Breakthroughs Retail" campaign.

📖 Christopher Weissberg, a former French deputy, was named representative at the Executive Office of the Groupement des Hôtelleries et Restaurations de France (GHR). The Executive Office, led by Catherine Quérard, has ten administrators. Weissberg, with a background from the University of Montreal, College of Europe, and Sciences Po-Paris, was a restaurateur in Saranac Lake, New York from 2010 to 2024. He also held political roles, including cabinet director and advisor, and served as a deputy from 2022 to 2024. He proposed a bill mandating "non homemade" labels on menus which evolved into a "homemade" law but was eventually dropped. Since October 2024, he has been the Director of Development at GHR.

💧 Hydrologist Charlène Descollonges highlighted water management challenges at the Net Managers Collection Hiver event, noting Earth has just 0.001% accessible fresh water. Annually, humanity consumes 24,000 billion cubic meters of water, with energy taking 50% of France's water withdrawals but agriculture being the largest consumer through irrigation. Climate change has reduced renewable freshwater by 14% over 30 years, and Descollonges urges a shift towards regenerative hydrology—restoring soils, reforesting, and soft hydraulic developments—to build resilience and preserve ecosystems. Individual action and collective mobilization are essential to tackle water resource preservation.

✈ Vueling announced an innovation contest for sustainable aviation and enhanced customer experience. European businesses, startups, and visionaries are invited to the NextGen Aviation Challenge, with proposals due by February 10. Finalists will pitch at Mobile World Congress in Barcelona on March 5. The challenge aligns with the European NetZero Industrial Act, aiming for net-zero emissions by 2050. Innovations should improve operational efficiency, sustainable fuels, aircraft and engine tech, carbon capture, and sustainable practices. Successful ideas may enter Vueling’s proof of concept and IAG's Hangar 51 Accelerator Programme.

🏨 easyHotel secures an additional £24.5 million (about €29 million) from CaixaBank to support the opening of four new hotels in Spain, adding 361 rooms to its network. Locations include Madrid, Valencia, Barcelona, and Alicante, with the first opening in Madrid in spring 2025. Subsequent openings in Valencia and Barcelona are set for late 2025, and Alicante in 2026. Aiming for sustainability, the design reduces CO2 emissions by 20% over 50 years. The successful Barcelona Fira hotel influences expansion to other Spanish cities. CaixaBank's financing complements a £42.5 million loan (about €50.3 million) from Santander UK.

🌏 In 2025, 2,428 establishments in France earn the Clef Verte label, a 45% increase from the previous year and a tripling in three years. The Clef Verte ceremony on January 21 at the Musée des Confluences in Lyon announced the laureates, now representing over 60 million overnight stays, approximately 8% of France's 28,758 collective accommodations. The Île-de-France leads with 438 Clef Verte establishments, followed by Sud and Auvergne-Rhône-Alpes regions.