ATM signe un partenariat avec ICCA alors que le secteur des événements d’affaires internationaux devrait atteindre 1,5 billion de dollars américains cette année
🏢 Arabian Travel Market (ATM) partners with the International Congress and Convention Association (ICCA) for ATM 2025, aiming to expand the business events sector. ATM 2025 will feature IBTM @ ATM, a dedicated business events showcase. As the official partner, ICCA will conduct sessions on global business event trends, including sustainability, digital transformation, and AI integration. Additionally, ICCA will facilitate international association buyers' participation, showcasing the region's offerings to event organizers. The partnership underscores ATM's commitment to driving tourism through substantial business events, with the industry projected to reach $1.5 trillion this year.
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