Divers

🌳 Center Parcs launches its first Europe-wide brand campaign, "follow your nature," promoting a journey of introspective self-discovery. The campaign focuses on connecting deeply with oneself, loved ones, and nature. Sabrina Ben Salem, Head of Marketing France, highlights the campaign's emotional appeal and the unique experience of reconnecting with one's true self in natural settings.

🏨 Schwartz Family Company, dirigé par Dr Jerry Schwartz, s'associe avec Prima Asset Management pour réaménager l'hôtel London Paddington. Prima vise le marché hôtelier londonien, dynamique en Europe, et planifie d'autres projets comme PBSA et co-living. Schwartz, avec 15 hôtels et plus de 4300 chambres en Australie, trouve dans ce projet un potentiel financier et un lien personnel. Prima priorise des acquisitions stratégiques à Londres et vise de nouvelles acquisitions d'ici 2025, encouragée par une hausse des transactions hôtelières de 215% au premier semestre 2024.

🏠 London captivates with a blend of prestige and vibrant energy, attracting visitors, especially the French, with its mix of familiarity and foreign charm. Iconic landmarks like Big Ben and the Tower Bridge stand testament to the city's balance between historic monuments and enticing new attractions. London's unique allure is further enhanced by its cultural diversity and traditions like afternoon tea, blending eccentricity with time-honored rituals.

🏖 CNRS researchers' report in September 2024 reveals discrimination in the leisure accommodation sector across 156 establishments in Brittany, Pays de Loire, and Provence-Alpes-Côte d’Azur. The study tested 52 campsites, B&Bs, and hotels in each region (468 total) with fictitious booking requests in May and June for August. It found patronymic discrimination, not address-based, affecting reservation success rates. France has 16,850 tourist hotels and 7,432 campsites for context.

🍳 Mortadella Bologna IGP, Cotechino Modena IGP, and Salamini Italiani alla Cacciatora AOP are highlighted for Christmas recipes, combining tradition with certified quality AOP and IGP. The article describes a special menu that celebrates Italian culinary heritage with dishes such as Panettone gastronomic with Mortadella Bologna IGP and pistachio cream, aiming for an authentic festive atmosphere.

⛷ Between the night of December 11th and 12th, vandalism occurred at the only ski lift in the small associative station des Signaraux in La Motte-d'Aveillans, Isère, just 3 days before Christmas holidays. The electrical panel was destroyed, preventing the lift's operation. Domaines Skiables de France condemned the deliberate damage done to public facilities, important for leisure and sporting activities managed by volunteers. A complaint was filed with the La Mure Gendarmerie by the town's mayor.

📝 La Tribune de l'Hôtellerie® is a registered French trademark by Des Hotels et des Hommes, set to be in use by 2024. The featured image from the article is a hotel, with a faded background image url (https://i1.wp.com/latribunedelhotellerie.com/wp-content/uploads/2020/04/20200022781b9154-c625-f5df-b06b-0d2cab98f66b-1.jpg) at an opacity of 0.1. The article includes a link to Depositphotos (https://depositphotos.com/fr/home.html?/) and references to social media icons with hex color #81d742 for hover effects.

🏆 Fairmont Monte-Carlo, a 4-star urban resort in Monaco with the caliber of a 5-star French hotel, offers 596 rooms and suites across 60,000 square meters and 7 floors. Famous for its views of Monaco's F1 Grand Prix, particularly at the Hairpin turn and the tunnel entrance, the hotel features the renowned Nobu and rooftop Amù restaurants, exceptional spa, luxury boutiques, and proximity to the Place du Casino and Larvotto.

📊 Online satisfaction surveys are the most effective method for gathering feedback from a targeted audience, pivotal for launching new products or customer satisfaction strategies. Key elements of conducting an online satisfaction survey involve determining what to analyze, defining the target audience—whether the entire customer base or specific users of a product or service—and deciding on the geographic scope of the survey. The frequency of surveys can be set, like monthly or quarterly, to get a satisfaction index. Questions should be clear, precise, and avoid technical jargon. Various question types include open-ended, closed-ended, multiple-choice, and rating scales. Surveys shouldn't be too long and should align with the company's image. Tools like Google Forms offer free, but limited, capabilities for creating and analyzing surveys. The analysis should consider key performance indicators like Net Promoter Score (NPS), Customer Effort Score (CES), and response rates to measure client satisfaction. After gathering feedback, it's crucial to disseminate it on review platforms and Google My Business for visibility and reputation management. Guest Suite offers a comprehensive solution for creating personalized surveys, collecting and automatically publishing client reviews, and managing e-reputation through tailored strategies and expert support, including a trial period for businesses to gauge the service's value.

🍴 Éric Frechon was awarded the Officer of the Legion of Honor by former French President Nicolas Sarkozy on Monday evening. Known for his contemporary French cuisine, Frechon has become synonymous with dishes like stuffed macaroni with artichoke, black truffle, and foie gras, as well as leek cooked whole on the grill. His culinary versatility extends from bistros to brasseries, including his own Lazare in Paris, influencing many through collaborations.