Divers

📝 89% des consommateurs lisent les réponses aux avis avant d'acheter, et les entreprises qui répondent voient leur taux de conversion augmenter de 25%. Environ 45% des clients sont plus enclins à visiter une entreprise qui répond aux avis. Répondre aux avis clients est un levier stratégique pour renforcer la confiance, améliorer le SEO, et créer un avantage concurrentiel. Plus de 54 modèles de réponses sont disponibles pour s'adapter à diverses situations et besoins.

🌊 Paris, 08/09/2025 – Aranui Cruises opens bookings for the 2027 season featuring its new ship, Aranoa. Starting March 2027, Aranoa will offer 13-day trips around the Australes archipelago, including stops at Rimatara and Bora Bora. Special cruises to Pitcairn and a 5-day trip in Tuamotu are scheduled. Reservations began on 11/08/2025. Early booking discounts of 10-15% are available until 31/12/2025. The Aranui 5 itinerary extends to 13 days in the Marquesas.

✈ Singapore, 2024: After two severe incidents—one fatal—Singapore classifies turbulence as a major aviation safety risk. On May 21, turbulence over Myanmar caused a British passenger's heart attack on a Singapore Airlines flight. A subsequent Scoot flight encountered turbulence near Guangzhou. To enhance safety, Singapore improves crew training and detection systems, deploying advanced weather radars and alerts. The Civil Aviation Authority (CAAS) emphasizes cooperation via IATA's Turbulence Aware data platform amid rising air traffic.

🏖 Charentes' summer 2025 saw over 20 million overnight stays from June 28 to August 29. Despite being France's second favorite destination, visits dropped 5% from summer 2024 and the past three years' average. July and August saw declines of 5% and 2.5%, respectively. Foreign tourist numbers fell 10%, while French visitors decreased by 2.5%. The economic climate tempered tourist spending, affecting local revenue, with essential costs prioritized over dining and activities.

🏠 Booking.com diversifie son offre avec des locations de vacances depuis 2007, mais c’est en 2017 qu’elle atteint 5 millions d’hébergements alternatifs. En 2018, la catégorie « Appartements » croît de 18%, la plus forte de tous les segments. Glenn Fogel, PDG, affirme lors de la conférence Phocuswright 2018 l’ambition de devenir leader sur ce marché, actuellement dominé par Airbnb et Vrbo.

📖 Chaque semaine, l’équipe Hospitality ON offre une perspective experte sur l’hospitalité. Devenez membre pour accéder à un écosystème complet avec du contenu exclusif et des offres d'emploi.

🗺️ Tripadvisor updates its interactive map with Mapbox, increasing engagement and reservations. Fairmont partners with Devialet to enhance audio experiences across 96 hotels worldwide. Patrick Ky joins Vertical Aerospace's board, aiding VX4 eVTOL certification by 2028. Septeo, with over 1,500 clients, unveils RevenuePilot, a unified revenue management platform. Virgin Voyages launches its fourth ship, Brilliant Lady, with high-tech cabins and digital services for a premium cruise experience.

🏖 Belambra, France's top holiday club, reported a successful summer 2025 with a 3% revenue increase in July and August compared to 2024. Over 163,300 holidaymakers, including 36% children, visited its 45 clubs, achieving a 91% occupancy rate in mountainous areas. Popular destinations included the Côte d’Azur, Languedoc, Alps, and Corsica, highlighting Belambra's appeal to families.

📈 TPE/PME activity rose by 35.1% and business volume by 27.3% in summer 2025 compared to 2024. Cafés and restaurants saw a 31.4% increase in business volume and 45.8% in activity. Outdoor markets boosted growth by 32.8% in business volume and 39.2% in activity. Bordeaux, Montpellier, and Nice showed remarkable growth. Top regions: Brittany, Nouvelle-Aquitaine, Normandy. Foreign visitors from Canada, Portugal, and Poland stood out; however, French visitors accounted for nearly 90% of spending.

🍮 Chef Éric Raynal presents a unique, Provence-inspired bûche at Château de Berne, available for pre-order starting December 1, 2025, at €68. The bûche, feeding 6-8 people, features Valensole almonds and orange marmalade. It honors the château's 1750 wine-making legacy. Collection starts December 20, 2025, at Château de Berne, Flayosc. Call +33 (0)4 94 60 49 79 for orders. MDCV's sustainable vineyards enhance local craftsmanship across four Provence estates.