M & A, Danemark | Fusion de Zleep Hotels et Core Hospitality
🏨 Danish hotel group Zleep Hotels merges with hotel management company Core Hospitality, becoming Denmark's fourth largest hotel operating company. This follows Zleep Hotels' split from Deutsche Hospitality, with the latter now owning 100% of Zleep brand, while Core Hospitality holds all Danish operations. Core Hospitality will continue under the same name, now operating 19 hotels across five brands: 14 Zleep in Denmark, two Moxy in Norway, one Fairfield by Marriott, one Residence Inn by Marriott in Copenhagen, and Kirk Suites in Vejle. CEO Peter Haaber aims for a multi-brand operator strategy, promising more brands to come. The merger enables Core Hospitality to achieve economies of scale, negotiate better rates, enhance commercial efforts, develop talent, and offer real estate investors maximized ROI with brand flexibility.
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