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🏖 Avec 13 million overnight stays in 2024, Ain sees a 2% rise over five years despite global instability. Tourism is a key economic pillar, with 9,400 salaried and 2,600 independent jobs, making up 6% of local private employment. Employment in tourism surged 24% in ten years, compared to 8% in other sectors. Summer accounts for 42% of stays, but off-season visits grow, with Halloween holidays up 3% and year-end holidays up 6%. 68% of tourists are French, mainly from Auvergne-Rhône-Alpes (38%).

🍷 Fédération des Vignerons Indépendants Var-Alpes-Corse launches a digital campaign ahead of summer to promote their 350 independent winemakers across Var, Alpes-Maritimes, Alpes de Haute-Provence, and Corsica. Utilizing an innovative QR Code, users are directed to an interactive page featuring a quiz inspired by matchmaking apps. This quiz helps users discover winemakers based on personal preferences, directing them to a map of compatible wineries with match percentages. ????

📅 Booking.com launched the Travel Proud program in 2021 to support LGBTQ+ travelers. As of 2025, the program includes over 100,000 inclusive accommodations. A study reveals that 50% of French LGBTQ+ travelers spend considerable time planning trips, and 59% prioritize being themselves while traveling. Travel Proud offers free training for accommodation partners to enhance inclusivity. This initiative underscores the importance of informed travel choices for LGBTQ+ community members.

🏠 ParisLuxury, a new digital platform by Paris je t'aime, is aimed at luxury travel experts, showcasing around 40 Parisian luxury establishments. These offer unique experiences in Paris, known as the birthplace of luxury. The platform embodies a modern, bold vision of Parisian refinement, catering to a new generation of connected and curious travelers. Pascal Monfort, a fashion sociologist, highlights Paris's enduring allure. ParisLuxury combines editorial content with services to celebrate Parisian art de vivre.

🛸 2025: McAfee's study highlights that 1 in 5 French travelers fall victim to scams during vacations, with over 10% losing more than €450. Notably, 16% encounter scams during booking, often via malicious links or fake sites. GenZ and Millennials are most susceptible (17%). 78% of travelers worry about cybersecurity, almost as much as physical safety (77%). The trend of distinguishing legitimate offers from fake ones remains a challenge, making travelers prime targets for sophisticated scams.

🏟 Le 31 mai 2025, Munich a accueilli la finale de l'UEFA Champions League, opposant PSG à Inter Milan. L'événement a attiré des dizaines de milliers de supporters, stimulant l'économie locale. Les visiteurs italiens ont dépensé plus, reflétant la proximité (384 km) de Milan à Munich. Les dépenses dans le centre de Munich ont augmenté, avec une fréquentation des restaurants grimpant de 23 % dans un rayon de 5 à 10 km de la ville.