, auteur/autrice sur Le 10 Minutes Hôtelier - Page 167

4 min

Campagne de communication d’envergure pour Camping Paradis et Ushuaïa Villages

🏕 Néocamp Groupe will launch a large-scale communication campaign for Les Vacances Camping paradis and Ushuaïa Villages in 2025. There will be 60 TV spot broadcasts on TF1, including two prime time showings from February 1-11, 2025, reaching millions of viewers. Additionally, radio campaigns with high listenerships and a digital engagement strategy will be included to promote over 120 camping brands. The aim is to boost booking reservations.

3 min

OKKO HOTELS : conjuguer croissance et impact en 2024

🏨 In 2024, OKKO HOTELS reached a turnover of €52.6 million, a 2.6% increase from 2023, and welcomed over 500,000 travelers, including more than 10,000 during the Olympics. The group achieved an 86.2% overall satisfaction rate (GRI), up 0.8 points and 2.5 points above the average for 4-star hotels, with a 90.7% service quality score. Additionally, F&B revenue increased by 18%, and OKKO HOTELS, as a Société à Mission, released its first mission report in 2024, highlighting validated actions by its mission committee, including training 200 employees on climate issues through the Atelier 2 Tonnes.

3 min

Magalie Murillo nouvelle Directrice Générale du SO/PARIS

🏨 Magalie Murillo, with a background in international commerce and experience at Thomas Cook and Disney, is the new General Manager of SO/Paris. She previously enhanced client experience as Quality Director and Destination Manager in Majorca and improved TripAdvisor rankings at Pullman Paris La Défense through team engagement. Murillo champions modern hospitality with a focus on quality and innovation, leading 215 team members at the five-star establishment, SO/Paris.

5 min

Meliá et Rafael Nadal poursuivent le développement de la marque lifestyle ZEL en Amérique avec l’ouverture de ZEL Punta Cana

🏖️ ZEL, the lifestyle brand by Meliá Hotels International and professional tennis player Rafael Nadal, opens its third location, ZEL Punta Cana, in the Caribbean. Following ZEL Mallorca in 2022 and ZEL Costa Brava in 2023, the Punta Cana establishment marks a significant step in the brand's expansion in America. ZEL Punta Cana, less than 30 minutes from Punta Cana International Airport and near Bávaro Beach, blends relaxation, community, and Mediterranean living with the Caribbean's charm.

4 min

Center Parcs ouvre son premier Domaine en Scandinavie

🏕 Center Parcs to open its first Scandinavian resort, the Nordborg Resort, in the summer of 2025. Located on Als Island, south of Denmark, this marks the company's 30th domain. The resort will span 190 hectares, offering an immersive nature experience and proximity to attractions like Universe Science Park, Augustenborg Palace, Gråsten Castle, and the town of Sønderborg.

4 min

La Croatie séduit toute l’année : un succès en 2024 et des projets ambitieux pour 2025

🇭🇷 In 2024, Croatia saw 21.3 million arrivals, a 4% increase from 2023, with 108.7 million overnight stays, up by 1%. French tourists contributed over 607,000 arrivals, up 5%, and 2.1 million overnight stays, a 6% rise. The highest number of overnight stays was in Istria with 30 million. Tourism revenue reached €13.19 billion in the first nine months, up by 1.7% from 2023. Croatia's strategy positions it as a premium Mediterranean destination offering authenticity and modernity.

6 min

AKTO dépasse ses objectifs en 2024 et réaffirme son engagement à soutenir l’activité et l’emploi en 2025

💸 In 2024, AKTO's joint management and operational organization allowed it to exceed its training objectives for employees and support for apprenticeships, with 149,000 new youths signing apprenticeship contracts (131,000 in apprenticeship contracts)—10% more than in 2023 and 5% above AKTO's target. Nearly 80% of trainees found employment within 6-12 months following their training. The partners call for continued support in 2025 amidst uncertain times.

7 min

Baromètre Fiducial des TPE de Janvier 2025 – Focus sur les TPE : d’où viennent-elles et où vont-elles ?

📈 In the 78th Fiducial barometer of TPE for Q4 2024, only 25% of small business leaders foresee growth in 2025, with a striking 85% expressing pessimism towards the general business climate. Conducted between December 9, 2024, and January 3, 2025, by IFOP for Fiducial with 1009 small business leaders, the survey revealed unprecedented distrust in President Emmanuel Macron's government, with confidence in their economic measures plummeting to 17% (a 14-point drop). This level of skepticism is the highest in a decade, matching the dismay during the Valls and Cazeneuve governments under François Hollande from 2014 to 2017.

3 min

Le Chef Florian Favario nommé Chevalier de l’Ordre national du Mérite

🍴 Florian Favario was appointed Knight of the National Order of Merit on January 15, 2025. He is recognized for promoting French cuisine through his twice Michelin-starred restaurant, L'Auberge de Montmin, which also boasts a green star. Together with his wife Sandrine, they provide a unique dining experience with local cuisine and engaging service. Their dishes showcase the seasons with both individual and communal plates, emphasizing natural flavors enhanced by sauces and condiments.

3 min

Les salariés de la branche HCR (Hotels Cafés Restaurants), touchés par les conséquences des tempêtes HERMINIA et IVO en France, bénéficieront d’une aide financière grâce à l’activation des dispositifs de solidarité des régimes de santé et prévoyance

🌃 HCR employees in France impacted by storms HERMINIA and IVO will receive financial aid: €1,000 per employee + €500 per dependent child. This emergency aid, initiated by GHR and trade unions (CGT, CFDT, FO, CFE-CGC), follows the 2023 endorsement of Klesia-Malakoff Humanis solidarity mechanisms, supporting workers facing partial unemployment or relocation due to storm damage.

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