L'Hôtellerie Restauration, auteur/autrice sur Le 10 Minutes Hôtelier - Page 9

2 min

Avec le sport et la musique, ibis soigne sa notoriété

🏆 Accor Group is engaged in several events in 2024, including the Olympics as a premium partner, the America's Cup with Orient Express Racing Team, and the Tour de France with ibis budget and Ibis Styles brands. The popular cycling event attracts 10 million roadside spectators annually, and ibis was present from 2006 to 2017. Accor's economic brands in Europe, led by VP Florence Liger-Tourres, leverage France's 350 ibis budget and 260 ibis styles locations for marketing. Ibis has a 92% brand recognition in France and aims to refresh its clientele through social media campaigns, having doubled its TikTok followers during the three-week race. Additionally, partnerships with music festivals in Lisbon, Montreux, and Budapest and the ibis RockCorps event, giving 13,000 youths concert tickets for volunteer work, strengthen its brand as ibis celebrates its 50th anniversary with a campaign highlighting room comfort and communal space conviviality.

2 min

Les Lumières : un nouvel écrin de luxe à Versailles

🏡 L'hôtel Les Lumières Versailles, candidat au classement 5 étoiles, inauguré en juillet, face au château de Versailles, dispose de 31 chambres et suites. Rénové par l'architecte Didier Benderli, cet établissement historique propose des chambres thématiques, une boutique Pierre Hermé, un bar, un restaurant et un spa. Dirigé par Jean-Philippe Hubau, l'hôtel adopte une approche de 'slow tourism' et une stratégie RSE axée sur le bien-être et la durabilité, supervisée par Lena Le Goff, avec des installations éco-responsables et des achats de matelas 100% recyclables, du linge en Tencel, des produits biologiques en vrac, et des équipements fabriqués localement ou issus de forêts durables.

1 min

Disparition de notre consœur Stéphanie Pioud

📰 Stéphanie Pioud, a journalist for L'Hôtellerie Restauration, passed away on July 18. Known for her passion and rigor, she covered the hospitality sector in Lyon and its surroundings for 13 years. Condolences extend to her partner Sylvain, family, friends, and colleagues.

3 min

Insolite : l’hôtel Astra Opera rend hommage aux étoiles

🎭 In Paris, the Astra Opera hotel, owned by the Cachan family and designed by Philippe Maidenberg, pays tribute to Daniel Auteuil, Marie-Agnès Gillot, the Bouglione family, and Claudie Haigneré in its 73 rooms. The hotel offers a choice of four thematic decors to guests upon reservation, with the Gillot-themed rooms at the 7th floor being particularly popular for their views of Paris. After a two-year renovation, the hotel now features a mixed-use ground floor, a new spa with a 10-meter pool, treatment cabins, sauna, hammam, and a fitness room. Maidenberg is planning to renovate the adjacent Caumartin hotel next.

2 min

La fermentation a le vent en poupe

🌿 Chef Mauro Colagreco showcases ancestral fermentation techniques at his triple Michelin-starred restaurant Mirazur in Menton (Alpes-Maritimes), offering naturally leavened bread, non-alcoholic fermented drinks (kéfir, kombucha, natural sparkling beverages), vinegars, pickles, and lacto-fermented vegetables. Stéphane Enault, chef of Les Roseaux pensants in Cormery (Indre-et-Loire), uses fermentation for culinary staples like kimchi, tempeh, and miso, aiming to express local terroir and explore flavor enhancement. This sustainable practice aligns with the circular gastronomy philosophy by using all parts of plants and managing surplus from their five hectares of permaculture and biodynamic gardens, preventing waste and creating a diverse culinary experience.

2 min

Insolite : un hôtel ouvert dans d’anciens corons à Lens

🏠 In 2012, the Louvre-Lens museum opened and Esprit de France converted a nearby historical coron into the four-star Hôtel Louvre-Lens by 2018, now featuring 52 rooms, the brasserie Le Galibot, a bar, wellness area, and seminar rooms. Renovations were led by Maes Architectes, Lille, and interior designer Guillaume Da Silva, Roubaix, focusing on the region's Northern theme, highlighting the past, and balancing old and new elements. The property accommodates seminars and banquets for up to 120 guests. Since 2012, the mining basin is a UNESCO World Heritage site, boosting tourism in Lens, leading to the 2024 launch of Esprit de France's "Immersion dans les talents du territoire," which includes local experiences and museum tours.

1 min

Une nouvelle adresse à Monaco pour Alfred Hotels

🏨 Alfred Hotels acquires Le Forum hotel in Beausoleil-Monaco, featuring 1,000 m2 area, 39 rooms, 40-seat restaurant, and a 200 m2 unused rooftop, slated for dining concept transformation. Renovation set for winter 2025, targeting business and leisure guests. This marks their 7th project since 2023, following Compiègne, Beaune, Biarritz's three hotels, and ongoing Montreuil construction. Partnerships include Braxton AM and Le Comptoir immobilier of the Izimmo group.

2 min

Cuisine africaine : les raisons du succès

🍝 African culinary culture generated €26.42 million in revenue in French supermarkets in 2023, as reported by Circana. Afrik’N’Fusion, established in 2011, now has 8 restaurants offering dishes like grilled chicken, mafé, and alokos. Star chef Mory Sacko, known since Top Chef 2020, mixes African, Japanese, and French influences in his Parisian restaurant MoSuke. The first edition of the African Cuisine Meetings took place on March 1-2 in Marseille, featuring over 70 culinary professionals. EquipHotel Paris will celebrate African cuisine on November 5, 2024, with chefs like Dieuveil Malonga and Gloria Kabé showcasing the continent's diverse flavors.

2 min

Insolite : le château-hôtel aux 400 toiles

🏛 Le Château de Fiac, situé dans le Tarn, était une maison de retraite il y a six ans et a été vendu à Gordon Oldham, un ex-avocat d'affaires. Oldham, qui possède 11 hôtels de luxe dans le monde, a transformé le château en un complexe hôtelier 4 étoiles après des travaux importants débutés en 2018. Ouvert depuis juin 2022, il propose 16 chambres, dont 6 suites, un spa, et un restaurant gastronomique. Matthieu Stauff, directeur associé, a précédemment exploité un hôtel 4 étoiles à Garrevaques. Le décor, mélange de styles français, anglais et zen, a été conçu par le décorateur français Alexis Dupont basé à Hong Kong.

1 min

Sept nouveaux 1 étoile et trois 2 étoiles dans la sélection 2024 du Michelin Californie

🍽 In California, the Michelin Guide's latest release on August 5 highlighted seven new 1-star and three new 2-star restaurants, with Aubergine in Carmel-by-the-Sea, Sons & Daughters in San Francisco, and Vespertine in Culver City each earning 2 stars, and Vespertine also receiving a Green Star. The state now boasts 84 starred restaurants, including six 3-star, thirteen 2-star, sixty-six 1-star, and sixteen Green Stars. Ten more establishments have been added to the Bib Gourmand list, totaling 132, and the 2024 selection features 577 establishments offering 60 different styles of cuisine.

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