Teritoria : 1er bilan d’une transition vers l’hospitalité durable
📍 Teritoria held its annual convention on November 25 in Bordeaux, Gironde. A year after its rebranding, the chain led by Alain Ducasse has 430 members. 246 properties enrolled in Clorofil, a carbon footprint calculator, with 141 active subscribers. 101 complete carbon assessments were done, covering 24% of Teritoria establishments in France and Italy. Peace&Work label saw 229 out of 322 eligible structures survey 4,000 employees, with a 77% average participation rate. 113 earned Gold, 83 Silver, and 21 Bronze. Romain Meinardi was introduced as the new director, aiming to enhance member relations, territorial mesh, and commercial dynamics, including loyalty offers, MICE, and gift boxes. Meinardi has experience with Alain Ducasse Entreprise, Marriott, Intercontinental, and Hyatt.
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