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🏨 En France, depuis la loi Macron de 2015 et à partir du 1er juillet, Booking permet une disparité tarifaire en Europe, libérant les hôteliers de la parité des prix avec d'autres OTAs. Selon HOTREC, 43% des hôteliers européens maintiennent les mêmes tarifs sur leur site et sur les OTAs, 27% le font occasionnellement, et 16% le font souvent ou toute l'année. Booking détient 71% des réservations d'hôtels européens. Les hôtels qui manipulent les inventaires sur Booking pourraient subir des sanctions algorithmiques, avec une chute dans les résultats de recherche et une remontée coûteuse.

🍴 La Réserve Paris, a 5-star hotel with the Palace label, earned a third Michelin star for its restaurant Le Gabriel, led by Chef Jérôme Banctel. Situated near the Champs-Élysées, it caters to a high-profile clientele and is part of the Leading Hotels of The World. Banctel's Breton-inspired menu features bold dishes and reflects his meticulous approach. The hotel won 1st Prize at the Hotel & Lodge Awards 2024 in the Chef category.

🏕 The European Camping Group acquired Vacanceselect for nearly €1 billion, signaling a trend in the outdoor accommodation sector towards consolidation by family offices, followed by mergers and acquisitions. Ultimately, hospitality giants like BlackRock, Vanguard Group, and Amundi may integrate this sector—coining "Glamping" (Glamour + Camping)—as a new economic segment. Hotel groups including World of Hyatt are partnering with outdoor leaders such as Under Canvas to explore interoperation with their current offerings.

🏂 On July 24, the International Olympic Committee (IOC) awarded the 2030 Winter Olympics to the French Alps. The National Association of Mountain Resort Mayors (ANMSM) celebrated the decision, pledging eco-friendly and economical games. The event will take place from February 8 to February 24, 2030, using 95% pre-existing sites. The Auvergne-Rhône-Alpes and Sud-Provence-Alpes-Côtes d’Azur regions had submitted a joint bid, with over 100 stations responding. Their bid was accepted with conditions, including financial ones.

🍴 Starting September, TheFork will implement a new "no-show" policy in France: diners with over 4 no-shows within 12 months will have their accounts deactivated to encourage good restaurant etiquette.

📒 Since August 2022, a 3rd-generation family-owned 4-star hotel with 30 rooms, a restaurant, and spa in Haute-Savoie sought restructuring of tariffs, a pricing strategy, and improved visibility and revenues. For winter 2022/2023, they achieved an 8% increase in accommodation revenue and maintained E-reputation scores. Summer 2023 saw a 35% increase in accommodation revenue, with 56% coming from direct bookings, 33% from OTAs, and 11% from agencies and TOs. The upcoming winter 2023/2024 projects an 18.5% rise in accommodation revenue compared to 2022/2023. Additionally, over 32 trainees in France and DOMs were trained in Yield Management since June 2023.

📊 To convince management of marketing initiatives' value, present concrete evidence of past campaigns' performance, such as a 20% increase in bookings from an email campaign or significant website traffic growth from SEO optimization. Discuss ROI, key performance indicators (KPIs), and include customer testimonials to humanize data. Recognize not all marketing actions are trackable and the customer journey isn't linear, involving multiple platforms over several days, making ROI attribution challenging.

LES HÔTELS (TRÈS) PARTICULIERS LANCE BELLEVIGNEDONT LA PREMIÈRE ADRESSE OUVRE À CHAMBOLLE-MUSIGNY, CŒUR HISTORIQUE DE LA CÔTE DE NUITS.  

💸 Since the 2019 finance law, VAT on gift vouchers and boxes has been complicated by distinguishing between single-use and multi-use vouchers. Single-use vouchers have known VAT rates at the time of purchase, while multi-use vouchers' VAT is determined upon redemption. Console SecretBox streamulates VAT management for gift vouchers, offering automated VAT calculations, reducing errors, and saving time, all on a greentech server compliant with ISO 14001, with no commissions or intermediaries, and immediate banking for the establishment.

🏖️ In France, tourism accommodation is adapting to trends over the past decade, including increased weekend and short stay offers. The health crisis sparked a higher demand for long stays and "workation" trends. Eco-friendly accommodations are on the rise with over 16% of French travelers preferring sustainable lodgings in 2024, up from 12.6% in 2023. Collaborative economy platforms like Airbnb have grown, challenging traditional hotels, which are now embracing AI and digitalization to stay competitive.