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🏦 October comparison to the previous year's Rugby World Cup period showed a decline. However, November 2024 saw a positive outcome with stable Revenue per Available Room (RevPAR) near €70, bolstered by high-end hotels' performance. Despite this, the market is largely static with low occupancy rates across most categories, except for the slight exception of luxury hotels. Economic challenges, such as difficulties in forming a government and passing a budget, contribute to the subdued market sentiment. MKG Consulting specializes in press, sector studies, events, and training, based in Paris.

🌱 B&B HOTELS, supported by the UN, has its carbon emission reduction goals validated by the Science Based Targets initiative. Aiming to align with the Paris Climate Accord, the group commits to a greener future. Presently, B&B HOTELS has 102 job openings in France.

🏨 Lindner Hotels, an established German hotel chain founded in 1973 in Düsseldorf, is undergoing insolvency proceedings. Martin Rinck, initially set to become CEO on October 1, will now advise the board. The company's restructuring includes renegotiating contracts, streamlining operations, and seeking new investors. Despite the insolvency affecting the parent company, subsidiaries like Lindner Lifestyle Hotels remain operational, with all Lindner Hotels staying open. Partnerships with Hyatt since 2022 under the "JdV by Hyatt" brand aid its continued appeal to investors. Restructuring is managed by KebekusPartner.

📲 In 2024, the Guest App surpassed 1.5 million users. A notable story involves a midnight surprise room-service for a birthday facilitated by the app. The Bowo blog offered insights into hotel trends, with the article on "Hotel amenities" being highly read and shared. Key events included Food Hotel Tech, EquipHotel, intimate gatherings at the Ritz, and Apéros des Hôteliers with partner Mews, focusing on the future of hospitality.

🏫 Thaïs, a French company with headquarters in France, completed a total overhaul of their Property Management System (PMS) in 2024, enhancing its intuitiveness, ergonomics, and mobile compatibility. By 2025, the PMS is rebuilt on current technologies, promising faster and better evolution. Thaïs PMS now serves 800 hotels, with significant client additions at events like EquipHotel. The company values partnership, notably with Logis Hotels and Contact Hotels, and embraces connectivity with tools like Zenchef and GetWelcom. The team at Thaïs PMS expanded in 2024, emphasizing a strong work culture. Looking forward to 2025, Thaïs PMS appreciates its clients and partners, with some becoming friends.

📌 L'automatisation du marketing en hôtellerie permet d'automatiser les activités récurrentes liées à la communication, d'améliorer l'expérience client et potentiellement augmenter les revenus. Utilisant des logiciels comme Zak de WuBook, les hôtels peuvent segmenter les contacts, planifier la communication, suivre les données et automatiser l'envoi de messages. Les avantages incluent le gain de temps pour le personnel et la personnalisation du service client. Zac intègre des fonctionnalités d'automatisation telles que la création de modèles de communication multilingues avec ChatGPT, l'utilisation d'un CRM interne et l'historique des e-mails pour une gestion optimisée.

💰 Vanessa Heydorff, Directrice générale France de Booking.com, highlighted the company's resilience and growth. Booking.com saw a 35% increase in booked nights compared to 2019, reaching a milestone of one billion booked nights in 2023. The company supports hoteliers with "connected travel" and revenue optimization solutions.

📑 On December 9, UMIH and the INFA Foundation signed a new partnership framework agreement to enhance the attractiveness of the hotel and restaurant sector. The partnership aims to: valorize diverse professional careers, develop innovative training programs tailored to company needs, facilitate the integration of youth and job seekers, and promote continuous training. Jean-Baptiste Maurin, DG of INFA, and Eric Abihssira, Vice President of UMIH, reaffirmed their commitment to bringing practical, sustainable solutions and innovative training to the evolving industry.

🏠 Korner, founded two years ago and launched in October 2024, operates six hotels with a decentralized management model, planning to expand to 40 hotels by 2030 and raise funds in 2025. Tested4You, started in 2019, shifted to a B2B model, offering verified consumer video reviews, and aims to lead in this space in 2025 after joining the CES Las Vegas. GreenGo, after raising 3 million euros, targets international growth and recognition as a sustainable accommodation leader, also launching a search engine for eco-friendly stays in France. Luniwave, part of France Tourisme Tech, outfits 7 B&B Hotels with water-saving tech and anticipates a rewards program for eco-conscious guests, following a 1 million euro funding round in September 2024 with another planned for 2025. FullSoon, created in 2022, leverages AI to cut food waste in restaurants and offers solutions to reduce carbon footprints, working with chains like McDonald's and backed by investors including Accor.

📝 88% of consumers are more inclined to choose a business if the owner responds to all reviews, positive or negative. In the digital era, 80% would switch brands after just one bad experience, while 74% of loyal customers would do the same if expectations are not met. Approximately 73% would stop doing business after three poor customer service experiences. Personalized customer interactions are crucial, with over 80% preferring businesses that provide personalized experiences and nearly 70% switching brands due to a lack of personalization. On average, businesses lose 23%-30% of customers annually due to lackluster customer retention. Responding to positive reviews can lower acquisition costs, as gaining a new customer is up to 7 times more expensive than keeping an existing one. Improving customer retention by 5% can boost profits by 25%-95%. Existing customers are 50% more likely to try new offerings and spend 31% more compared to new prospects. Guest Suite offers tools for effective review management and has integrated AI in February 2023 to automate responses, aiming to enhance the overall client experience and increase response rates.