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🌲 Engouement for nature among the French is confirmed by Airbnb and Nelly Rodi's trend report. Searches for "green" on Pinterest have surged over 30% since the year's start. This trend encompasses fashion, design, interior decoration, and travel, emphasizing sustainability, a serene lifestyle, and a return to nature. Travel to the countryside reflects a desire for authenticity and reconnection with local traditions.

🌳 La tendance durable dans le tourisme est renforcée par les consommateurs scrutant l'engagement écologique avant de réserver. Une étude de l'École hôtelière de Lausanne révèle que les marques touristiques adoptent des pratiques durables, avec un focus sur la réduction de l'énergie, la conservation de l'eau, la gestion des déchets, et l'engagement client envers l'environnement. Les entreprises françaises visent une réduction d'émissions de 90% d'ici 2050. Accor favorise l’approvisionnement local en France, avec plus de trois quarts de ses fournisseurs étant de petites entreprises. Six Senses s'illustre dans l’hôtellerie durable. Les entreprises écologiquement responsables voient un rendement médian des capitaux propres supérieur de 3%. En 2025, des politiques écologiques plus strictes sont attendues, les voyageurs haut-de-gamme cherchent un confort durable, et une chambre d'hôtel urbaine génère en moyenne 1 kilo de déchets recyclables par jour.

🏨 ErmesHotels acquired by digital solutions provider Blastness, integrating over 180 professionals, signaling strong growth and innovation for ErmesHotels. Blastness, known for web services, advertising, revenue management, and consultancy, enhances ErmesHotels' offerings, meeting increasing hospitality sector demands. The acquisition ensures continuity for ErmesHotels' clients, with unchanged staff, products, services, and continued leadership by ErmesHotels' founders with Blastness' strategic support. ErmesHotels' CEO, Marco D’Amore, hailed the partnership as a step towards innovative solutions for customers.

🌱 Airbnb and Nelly Rodi predict a green trend in travel, with a surge in searches for terms like "green" by 30% since the start of the year. In 2024, 80% of rural stays on Airbnb were booked by French travelers, doubling in five years. Popular travel trends include "Back to Roots" stays, "Slow Escapes," "Intergenerational Travel," "Earth-Therapy," and "Outdoor Adventure." This movement towards sustainability and tranquility reflects a departure from urban chaos, aiming for authentic, peaceful experiences.

🛫 Lufthansa Innovation Hub's analysts reveal a methodology to assess the credibility of 7 aviation innovations by comparing Google Search popularity, patent volume, and academic articles. Key findings include a 3.5x increase in technical progress in electric aviation between 2019 and 2024, with a 200% rise in battery patents since 2021 and a 150% increase in electric propulsion system patents between 2021 and 2023. Despite the hype, the aviation industry faces challenges such as high operational costs, strict regulations, and environmental concerns for supersonic travel, while the hydrogen-powered aircraft lacks significant breakthroughs, reflected by the abandonment of Airbus's ZEROe project and Universal Hydrogen's bankruptcy in 2024.

📈 Celebrating International Women's Day, influential women in hospitality are highlighted. Maud Bailly leads Sofitel, MGallery Hotel Collection, and Emblems Collection, with 46% of Sofitels eco-certified. Solenne Ojea-Devys, at OKKO HOTELS' helm, commits to CSR with 100% team training and impactful social initiatives. María Zarraluqui, VP at Meliá Hotels International, fuses global expansion with sustainability and is a Women in Hospitality co-founder.

🌾 Le Salon International de l’Agriculture, événement annuel à Paris, a enregistré une hausse de sa fréquentation en 2025 avec plus de 607 000 visiteurs, soit une progression de +0,64%. Cependant, contrairement à l'édition 2024 qui avait vu une augmentation des performances hôtelières, l'édition 2025 n'a pas reflété cette tendance positive dans le secteur hôtelier francilien.

🏛 Experimental Group opens the 5-star Hôtel Experimental Marais with 43 rooms on March 11, 2025, in Paris, featuring the Temple & Chapon restaurant headed by Chef Mélanie Serre. Acquired in October 2024, the hotel, redesigned by Tristan Auer, offers neo-Gothic architecture, a large restaurant seating 100 guests, a cocktail bar, spa, and pool. Temple & Chapon serves grill-focused American cuisine with dishes like porterhouse and T-bone steaks, rockefeller oysters, and crab cakes.

📢 Join the exclusive webinar with SiteMinder and Revbell on optimizing high season performance on April 3, 2025, at 11:00 CET. Gain insights from 125 million hotel bookings discussed by Amaury Bize of SiteMinder and Romain Charié, CEO of Revbell. Sharpen strategies to dominate the local market and boost revenue. Register for this strategic exchange and get ahead of competitors.

🏂 Pierre & Vacances, with over 50 years experience, leads the mountain hospitality with 66 residences, 14 of which are Premium, across 23 Alpine resorts offering 20,000 beds. Winter 2025 results: 99% occupancy rate during the week of February 15 with a 3% rise in average spending to €2743; Premium residences at 93% occupancy. Top 3 stations: Portes du Soleil, 3 Vallées, Arcs Paradiski. Foreign clientele rose to 42%, particularly from Belux and UK markets. Résidence Capella in Avoriaz is set to open winter 2025 with a 52% reduction in energy consumption. Expansion includes 6 new openings in Spain in 2025: Gran Canaria, Ibiza, Alicante, Géron, Empuria Brava, and Andorra.