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🏕️ Alexandra Borchio Fontimp reelected as President of Côte d’Azur France Tourisme at the beginning of 2025. During her first term, the region overcame challenges from the COVID crisis, climate issues, and other crises. The Olympic year 2024 brought major events like the Tour de France and the Olympics, boosting tourism with 11.5 million visitors, 54% international. Hotel and residence occupancy reached 66%, up 1 point from 2023. Annual hotel and residence nights hit 13 million, the highest in over a decade.

📈 In France, the Mastercard Economics Institute forecasts a 0.8% increase in real GDP for 2025 compared to 2024 and a 0.8% rise in consumer spending from the previous year. Consumer price inflation is expected to see a notable increase of 1.8% over 2024. A spending gap of 4.8 percentage points was noted in 2024 favoring mass-market stores over luxury boutiques, a trend predicted to continue in 2025. Globally, a 3.2% economic growth is anticipated for 2025, slightly up from 3.1% in 2024, despite Europe's strict fiscal policy and trade uncertainties, aided by a looser monetary policy and strong consumption.

Depuis 2018, STRATÉGIE HÔTEL met à disposition des propriétaires et exploitants hôteliers – qu’ils soient indépendants ou sous enseigne – sa connaissance approfondie du secteur et de ses enjeux, pour…

🌍 In 2024, searches for "all inclusive" spiked by +60% compared to 2023. Economic uncertainties and tensions, including the anticipation of the Trump presidency, urged travelers towards offers with no "bad surprises," valuing transparency over price. The U.S. competition authority's decision to ban hidden fees post-reservation further reflects the shift towards all-inclusive packages. Demand for clarity in pricing extends beyond resorts to include even rural accommodations, with consumers increasingly frustrated by seemingly affordable offers that balloon in cost due to "mandatory" options. ????

💳 Since January 1, 2025, SNCF no longer accepts physical Chèques-Vacances. Chèque-Vacances Connect is a 100% digital payment solution offered by ANCV, allowing tourism and leisure professionals to accept dematerialized payments online or in-person. The system provides simplified cashing, automatic refunds within five working days, and increased visibility for businesses. Integration into e-commerce sites requires membership in the Chèque-Vacances network, service activation within 24 hours, and technical implementation with payment intermediaries. For clients, payment involves selecting Chèque-Vacances Connect, validation through their app, and immediate payment confirmation.

🎊 French hotel industry celebrates a successful holiday season in 2024, with a 9.2% increase in RevPAR (Revenue Per Available Room) compared to the previous year, indicating a strong overall momentum. Choice varied between mountain resorts for skiing and cities like Paris. The period significantly impacted the annual performance, despite disparities among different segments and destinations. Hospitality ON provided the data, analyzed by MKG Consulting.

❄ Vacances de Noël in the Région Sud, France, from December 21, 2024, to January 5, 2025, saw tourist numbers rise by +4% for French non-regional visitors and +9% for international guests compared to the previous year. The Alpes du Sud experienced over 80% accommodation occupancy, a +3% increase from last year, with occupancy spiking over 90% during New Year's week. The Hautes-Alpes welcomed over 500,000 tourists. The region is prepping for the Winter Olympics and Paralympics 2030.

🏆 In the first quarter of 2024, over 285 million tourists traveled globally. Accor's travel trend report reveals 53% of Europeans plan to increase their travel budgets, focusing on well-being, sports, culture, and ecology for 2025. ALL.com, Accor's reservation platform and loyalty program, aims to anticipate trends to design unique experiences. The Paris 2024 Olympics boosted summer 2024 tourism, with 25% of ALL members attending an event, rising to over a third among 18-34-year-olds.

🏕 Flower Campings, premier réseau de campings indépendants, a augmenté son chiffre d'affaires de 5% en 2024 par rapport à 2023. En 2025, les réservations ont grimpé de +10%. Ils ont connu un début de saison 2024 timide mais ont observé une hausse des nuitées réservées, avec 50% des réservations pour des emplacements nus. La satisfaction client a atteint une note de 8.9/10, et le programme de fidélité a vu une augmentation de +19% des inscrits.

🏨 B&B HOTELS expands in France with four new openings in Serris, Aurillac, Lisieux, and Onnaing by 2024, increasing its French network to over 430 establishments. The group maintains its "best value-for-money" commitment, combining warmth and affordability, while offering modern standards, digital services including e-conciergerie and a 24/7 access code, as well as a loyalty program "B&me". Travelers can enjoy a generous "made in France" breakfast option.