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🏨 Alfred Hotels and Braxton Investment Management acquired Hôtel Ours Blanc in Toulouse, backed by Indosuez Wealth Management and advised by several experts. The strategic move aims to enhance urban hospitality and support city center transformation. The joint venture has raised over €77 million in two years, expanding their portfolio to ten locations in France. The hotel, with 45 rooms, will undergo renovation and expansion to 48 rooms starting in the second half of 2026. The acquisition strengthens Alfred Hotels' presence in Toulouse.

🎮 Louis de Carolis, President of Cryptor Studio, introduced "Cryptors in the City" to integrate video games into French cultural sites. The initiative started 10 months ago and has expanded across France, with 40 characters and 30 artworks, aiming for 200 by next summer. Collaborating with locations like Deauville, Angers, and Cheverny, the app offers users interactive street art experiences. Supported by the French Tech grant, it plans international expansions, including a project with the American embassy in Paris.

📖 Le 15 septembre, le GHR a tenu sa Rentrée politique à Paris, rassemblant de nombreux dirigeants du secteur hôtelier et de la restauration. Trois enjeux majeurs ont été discutés : stopper les défaillances, améliorer les conditions de travail, et préparer l'avenir du secteur. Catherine Quérard a souligné les défis actuels tels que l'augmentation des loyers et la concurrence. Des propositions incluent la défiscalisation des pourboires et la valorisation du fait maison.

📅 Organised by Luxus+ Club, LUXperience(s) is a phygital conference on luxury experiences, held in Paris on October 2, 2025. It features a major international study by IFOP x Luxus+ surveying 4,500 luxury consumers across 7 countries. Keynotes from Louis Vuitton, Accor, and LVMH will explore the shift from ownership to experience. Networking events include a cocktail by chef Thierry Marx. Premium membership offers VIP livestream access and more.

🍳 Régis Marcon, a triple Michelin-starred chef, will mentor the 5th edition of the culinary competition Cuisinons pour demain, hosted by Rational, focusing on sustainable cooking. He will lead the tasting jury at the finals on March 31, 2026, in Rational's kitchens. The theme will be announced in late September when applications open. The competition is open to apprentices and students from culinary schools, and five finalists will be chosen from video interviews.

📑 Channel manager: an essential tool for hotels to automate tasks and sync information across platforms like Booking and Airbnb. It prevents overbooking and improves visibility on OTAs. 73% of clients use OTAs as their first step for booking. Amenitiz offers a channel manager that connects to over 120 OTAs and includes a dynamic pricing tool, enhancing revenue and operational efficiency in one to two weeks.

🌎 Greentripper, a Belgian startup founded in late 2018, addresses carbon footprints in tourism. At the IFTM event in 2025, they introduced Act4Travel, an AI tool for analyzing travel elements to track CO2 impacts. Tourism contributes 8-10% of global CO2 emissions. Greentripper offers a 360-degree service focusing on measuring, reducing, contributing, and inspiring. Their carbon calculator, initially focused on flights, now covers all transport types and accommodations. They work with 40 travel companies and plan to expand their team of five.

📈 Maxime Lesaulnier and Hugues Heesewijk's group, founded in 2019, manages 8 boutique hotels with a total of 100 rooms. They plan to expand with 15 new hotels by summer 2026 after raising €30 million. Their effective economic model has attracted the Banque des Territoires, securing management of the Hôtel Ducale in Charleville-Mézières. They aim to revitalize urban boutique hospitality through central city locations and heritage buildings. Their proprietary technology reduces costs and streamlines operations.

💻 Optimizing hotel operations with management software boosts guest experience and profitability. It automates tasks, enhances reservation handling, and offers data analysis for strategic decisions. Key features include usability, integration, 24/7 support, and data security. Leading solutions like Amenitiz, RoomRaccoon, and Cloudbeds cater to various hotel sizes and needs. Evaluate options based on features and ROI to ensure long-term growth and guest satisfaction.