Comment le Club Med souhaite-t-il améliorer l’expérience client grâce à l’IA générative ?
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Club Med launched a virtual assistant via WhatsApp in France on November 19, aiming to improve customer experience. This AI-driven G.M Copilot addresses queries about resorts and pricing/offers, with plans to extend to South Africa and Israel in 2025. Over half of Club Med's customers prioritize quick responses, which the assistant provides, reducing response time by an average of 40 minutes. In 2025, Club Med focuses on data reliability for AI communication and intends to create more interconnected virtual agents, impacting customer experience, support functions, and operations. In 2024, Club Med's "AI Learning Club" trained over 200 employees in AI usage, with plans to continue due to growing demand. They balance technology and human interaction by considering cultural differences and ethical considerations through an AI ethics committee.
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