Innovation

💬 Google rolled out a feature allowing users to react to local business reviews with expressive emojis on mobile apps for Google Search and Google Maps, enhancing online review interactivity. Previously, Google experimented with local review reactions about a year ago and emoji-based review filters years prior, aiming for more engaging, intuitive interactions with reviews. This update aligns with Google’s goal to improve customer experience by making reviews more interactive.

💳 Visito unveils AI bookings for hotel room searches, reservations, and payments via WhatsApp, Instagram, and Messenger, aiming to streamline the reservation process and reduce reliance on OTA for hotels. Integration with major hotel software like Cloudbeds and SiteMinder is established, and Mews integration is upcoming. Visito's conversational assistants generated over 2 million interactions in 2024, and the company plans to expand in Europe, already working with properties there.

💻 Shiji, a leading global provider of hotel technology solutions, announced a complete brand overhaul, unifying its product range under a coherent brand structure. This transformation introduces a new identity, reflecting Shiji's commitment to 24/7 support and innovative solutions for the global hospitality industry. Over the past 25 years, Shiji evolved from an IT services company to a global tech powerhouse, offering solutions in property management, point of sale, reputation management, distribution, payments, and customer engagement. The company's growth included several strategic acquisitions, leading to a complex brand and product landscape, now streamlined under a unified platform as stated by CEO Kevin King.

📱 Deutsche Telekom and Perplexity unveiled the AI Phone at Mobile World Congress 2025, aiming to replace the traditional app model with a conversational AI interface. CEO Tim Höttges of Deutsche Telekom, which also heads T-Mobile, anticipates a summer 2025 release with partners including Google Cloud AI, Eleven Labs, and Picsart. The AI Phone seeks to eliminate the need for mobile apps, passwords, and the use of personal data, proposing to streamline the online service booking experience. Despite potential skepticism, Deutsche Telekom plans to integrate new services throughout 2025.

🏢 Kempinski Hotels appointed Karin Raguin as Chief Human Resources Officer (CHRO) to focus on talent development and organizational growth. Raguin brings over 20 years of human resources experience in the luxury and fashion industry, having served as LVMH's Senior Vice President of Human Resources in China since 2022. She led a team of over 35 department heads and was integral to LVMH's Global Tech Board. Kempinski has a dedicated workforce of over 19,000 employees globally.

🎮 PimpMyTrip enhances user experience by integrating gamification, rewarding active users with statuses, badges, and TripCoins. The update aims to make urban exploration addictive, encouraging more exploration, sharing, and frequent app usage. Co-founder Ghislain Foucque envisions a more interactive, rewarding experience, fostering a human and collaborative tourism approach. Users can create personalized address books and share favorite spots, with rewards for quality content contributions.

🎬 Excurio, formerly Emissive, now enables multiple immersive experiences to be broadcast simultaneously at cultural partner venues, a first in entertainment. CEO Fabien Barati revealed that partners in Paris, Lyon, and Bordeaux are currently offering three simultaneous experiences to visitors. Excurio's multi-content simultaneous broadcasting patent benefits venues by allowing them to attract audiences to multiple offerings, improving profitability and visitor experience. In April, Excurio will globally launch "Les derniers remparts" and open its immersive experience creation platform to other studios, expanding content and partnership networks.

📱 Travel Compositor unveiled Dora, an AI-powered interactive travel kiosk. Designed as an advanced vending machine, Dora uses artificial intelligence, virtual avatars, and voice recognition to assist travelers in booking flights, hotels, and experiences. Intended for deployment in travel agencies, hotels, airports, and tourism offices, Dora was presented at ITB Berlin 2025 for professionals to evaluate. Travel Compositor aims to expand companies' physical presence cost-effectively with this white-label solution.

🏥 Radisson Hotels launched "Extra Mile Incentive Travel," a customized travel experience program, endorsed by the Society for Incentive Travel Excellence (SITE). The initiative provides access to nearly 200 properties across Europe, the Middle East, Africa, and Asia-Pacific, featuring unique designs and prime locations. The program responds to the finding that group meals are the most favored activity in incentive travel programs (51%), according to the 2024 Incentive Travel Index.