Innovation

💻 Près de huit chaînes hôtelières sur dix utilisent déjà l'IA, et près de neuf sur dix prévoient d'accroître son usage d'ici deux ans. Cependant, peu d'hôtels ont une stratégie IA bien définie. La confiance dans la fixation des prix par l'IA dépasse à peine 60%. L'intégration complexe et la fragmentation des données sont des obstacles majeurs. Les hôtels doivent identifier le type d'IA et son impact pour parvenir à une transformation stratégique.

🏨 Amenitiz has raised $45 million to drive the digital transformation of independent hotels, with over 15,000 users and €3 billion in bookings processed in 18 months. New investors include Kfund, Thayer Ventures, and Columbia Lake Partners, among others. This funding will enhance AI product development, launch new revenue solutions, and support international expansion. The investment combines equity and financing, led by Kfund's Leadwind fund, with participation from existing investors like Eight Roads and Point9.

📱 Vox Group, at WTM 2025 in London, unveiled Vox Aura, an AI-powered multilingual guide device offering real-time audio translations in over 50 languages, using radio waves instead of smartphones or apps. Founded by Elio Epifani, Vox Aura aims to enhance travel experiences. The device connects to existing Vox systems in 150 countries with 5,600 partners, promoting simplicity and connectivity. Fabio Primerano, CEO, targets cruise professionals and cultural attractions, emphasizing market expansion and improved customer experience.

📈 RateGain acquires Sojern for $250 million in October 2025. This strategic acquisition aims to enhance AI-driven growth platforms for 13,000 global clients in the travel and hospitality sector. RateGain, known for revenue optimization, and Sojern, a digital marketing expert, will merge capabilities to unify marketing, distribution, and revenue management. Despite the integration, Sojern will operate independently. RateGain's founder, Bhanu Chopra, emphasizes this move as a significant step in their global expansion.

📅 Pour la deuxième année consécutive, REJOLT et Peclers Paris dévoilent leur cahier de tendances sur l'évolution des événements d'entreprise. Une enquête auprès de 500 actifs révèle que 66% souhaitent participer à autant ou plus d'événements. Cependant, seulement 35% se souviennent d'un événement marquant, tandis que 42% expriment des doutes sur leur utilité. Les priorités incluent renforcer les liens entre collègues (79%), valoriser les efforts (72%), et le bien-être émotionnel (59%).

🚌 SNCF Connect & Tech launched the Tesmo Business Mobility platform in April 2025 to centralize corporate travel expenses. The solution provides physical and virtual payment cards for employees' work-related travel. Aimed at reducing reliance on personal vehicles—used by 80% of active individuals—it promotes sustainable transportation. It's been tested by 1,300 internal staff, emphasizing autonomy and cost optimization. Julia Mason, Strategy Director, highlights its organizational, regulatory, financial, and managerial benefits.

💻 RateGain Travel Technologies Limited has completed the acquisition of Sojern, enhancing its AI-driven SaaS solutions for the travel and hospitality sector. This strategic move, announced today, combines RateGain's Martech expertise and Sojern's traveler engagement capabilities, serving 13,000 clients globally across the Americas, Europe, Middle East, Africa, and Asia-Pacific. By integrating marketing, distribution, and revenue management, they aim to bolster multichannel demand generation and precise targeting in the industry.

📷 Emirates invests 85 million AED (approximately 20 million euros) in over 200 biometric cameras at Dubai International Airport's Terminal 3. These cameras use facial recognition technology to streamline passenger processes, from check-in to boarding. Collaboration with Dubai's GDRFAD enables registered passengers to bypass traditional checks without passports or boarding passes. Registration is voluntary for Emirates customers aged 18+. Launched in 2017, this initiative enhances speed, efficiency, and digital hospitality at one of the world's busiest hubs.

📰 Acxiom and ReachTV, November 2025, United States, 90 airports, ???? partnership for a Retail Media Network targeting 50 million travelers monthly. Combining ReachTV's airport inventory with Acxiom’s data, they aim for omnichannel campaigns and real-time activation through Travel Sync 365 technology. The project promises improved traveler engagement with targeted video and live content, setting a new standard for data-driven media. CEO Lynnwood Bibbens highlights enhanced travel experiences and audience connectivity for brands.

📋 Nemea, opérant 59 établissements, réoriente sa stratégie sur les résidences urbaines, proches des bassins d'emploi et universités. La cession de sa branche tourisme à Goélia permet de se concentrer sur la mobilité étudiante et professionnelle. En 2022, le concept Appart'Hôtel & Suites a été lancé à Nice, avec des résidences prévues pour être classées 4 étoiles. En 2026, neuf établissements, incluant sept résidences étudiantes, seront rénovés pour améliorer confort et durabilité.