Ouvertures d’hôtels

🏨 Choice Hotels International, in 2025, added 31 hotels and over 3,300 rooms outside the U.S., with more than 11,000 rooms planned, marking a 95% increase in its global pipeline. In Europe, collaborations like with Strawberry aim for five hotels, including Sweden's Ice Hotel. In France, 34 new properties, including Comfort brand aparthotels on the Côte d'Azur and in Annecy, will open by 2025. In Spain, six new hotels were added in 2024 via Faranda Hotels.

🏨 Shepherd Mayfair, a new boutique hotel with 82 rooms, is set to open this year in London's Shepherd Market. Developed by Bain Capital and Orka Investments, it will join the Elegant Hotel Collection. Located off Park Lane, it transforms the former Park Lane Mews Hotel. Designed by Buckley Gray Yeoman and Timothy Shepherd, it blends 17th-century heritage with modern luxury. The hotel will feature a café, an all-day brasserie, and a speakeasy cocktail bar.

📍 Moxy Istanbul Beyoğlu, Turkey, opened by Marriott Bonvoy in Beyoğlu. The hotel offers 167 rooms, designed by Designist Architecture, blending neoclassical and modern styles. Located in the historic Afrika Han building, it features bold colors and local art. Facilities include USB ports, smart TVs, and free Wi-Fi. Social areas: Bar Moxy with craft cocktails and local beers. The hotel aims to provide a stylish experience for the new generation of travelers.

🏨 Four Seasons will open a new luxury hotel and private residences in Charleston, South Carolina, by 2028. The project, developed with Strategic Property Partners, features an eight-story building with 139 rooms and 36 exclusive residences, situated near landmarks like King Street and the Gibbes Museum. As described by Bart Carnahan, this venture aims to blend contemporary elegance with Charleston's unique character, enhancing the city’s hospitality scene.

📍 North Bethesda, USA, June 3, 2025 – Choice Hotels International announced a record expansion in 2025. The group added 31 new hotels outside the U.S., totaling 3,300 rooms, and planned 11,000 more. In Europe, 19 hotels were added, 5 in Scandinavia with Strawberry, and 34 in France via Zenitude. In Spain, partnerships with Faranda Hotels and Sercotel aim for 11 hotels by 2025. Ricardo Losada Revol credits agility and technology for the growth.

🏨 Radisson Hotel Group opens Cour des Loges Lyon on June 3, 2025, marking its Radisson Collection debut in France. Located in Lyon's UNESCO-listed Vieux-Lyon, the restored 14th-century Renaissance building, led by architect Cécile Rémond, features six interior courtyards and a 17-meter-high glass roof. The hotel offers 61 unique rooms and suites, blending historical charm with modern comforts. Tom Flanagan and Yves Grardel emphasize its cultural significance and strategic importance for the brand.

🏨 Marriott International launched its first Moxy Hotel in Turkey, the Moxy Istanbul Beyoğlu, situated in the vibrant Beyoğlu district near Taksim and Istiklal Avenue. Designed by Designist Architecture, the hotel combines neoclassical and local elements with 167 rooms and suites. It occupies the historic Afrika Han building, blending architectural heritage with contemporary design. Sandra Schulze-Potgieter highlighted Istanbul's energy, culture, and diversity as a perfect match for Moxy's young, bold spirit.

🏨 Charleston, 3 juin 2025 – Four Seasons Hotels & Resorts annonce un projet ambitieux dans le centre historique de Charleston, Caroline du Sud, en partenariat avec Strategic Property Partners. Prévu pour 2028, ce complexe de luxe comprendra un hôtel et des résidences privées sur huit étages, situé près de King Street. Conçu par Morris Adjmi Architects, Lark Design Studios, et Hollander Design, il intégrera l'hospitalité et l'identité de Four Seasons dans l'environnement local.

🏨 Milan, Dubaï, Macao – Luxury brands like Chanel and Rolex are redefining themselves by expanding into the hotel industry, catering to an experiential demand. Armani Hotels & Resorts and Versace have established luxury hotels in Milan, Dubaï, and Macao. An example is the Karl Lagerfeld hotel, which opened a year ago at the Grand Lisboa Palace Resort, demonstrating the shift from mere product sales to offering an immersive lifestyle experience.

🏨 IHG Hotels & Resorts prévoit d'ouvrir le Crowne Plaza Katowice en 2026, qui comptera 178 chambres. Ce sera le deuxième Crowne Plaza en Pologne, après Varsovie. IHG dispose de 31 établissements en Pologne, dont 14 existants et 17 en projet. Le nouvel hôtel se situera sur l'autoroute centrale de Katowice, près de Silesia City. Cette expansion renforce la présence d'IHG en Europe et répond à la demande croissante pour des séjours d'affaires et de loisirs.