Ouvertures d’hôtels

🏕 RockyPop, a hybrid hotel concept born in the mountains near Chamonix, has expanded to Flaine and descended to Grenoble with an urban formula, eyeing a new opening in Marseille by summer 2025. Created by Assas Hotels, founded by Romain Trollet, an expert in mountain hospitality and a graduate of the École Hôtelière de Lausanne, RockyPop offers a blend of hostel and friend-shared accommodation. Trollet, who managed his first hotel at 25 and led Temmos Hotels at 27, grew Assas Hotels with savvy real estate investments, partnering with ExtendAM from RockyPop's inception.

🏠 Expected in March, the Experimental Marais (formerly Sinner) is a luxury 43-key hotel located in Paris's Haut Marais. Renowned interior architect Tristan Auer, known for his work on Hôtel de Crillon and Hôtel du Louvre, has designed the hotel's unique neo-gothic inspired interiors. The hotel features a restaurant, Temple & Chapon, run by Chef Mélanie Serre and boasts a cocktail bar, spa, and pool, combining historical elements with modern touches in line with Experimental Group's signature relaxed luxury and distinctive hospitality.

🏨 EXTENDAM, in partnership with DG Invest, is set to open the first international brand hotel in Cordoba, an ibis Budget with 96 rooms, by 2026. Located in the Fray Albino residential area, near the city center and Guadalquivir river, the hotel will feature a rooftop pool. Targeting a BREEAM Good certification and participating in Accor's Green Key program, the ibis Budget Cordoba aims for sustainability, monitored by Betterfly Tourism. Cordoba, the fourth largest city in Andalusia and twelfth in Spain, boasts UNESCO heritage since 1994 and a well-connected transport network, enhancing its appeal for business and leisure tourism.

🏠 Staycity to open its first establishment in Northern Ireland, a 98-room aparthotel, in Belfast city center by 2026 with a £20 million investment. Located in Beaufort House, the nine-story, 46,000 square foot office building, once housing HMRC offices, will transform into a property featuring studios and one-bedroom apartments, a gym, reception, bar, restaurant, and shop, aiming to serve both business travelers and tourists. The deal was made with Lotus Property, amidst Belfast's booming city center and growing commuter influx due to the Belfast Grand Central Station.

🏨 Hospitality ON provides a non-exhaustive list of the most anticipated hotel openings internationally, alongside a map showing new hotels opened in the last 10 days. The map features locations, photos, and key information on hotels from groups, chains, and voluntary networks. Color-coding includes yellow for this week's openings, blue for announced future openings, green for rebranded re-openings, and orange for signed hotel projects set to open in the future.

🏡 New Mauritius Hotels Limited (Groupe Beachcomber) partners with Yamed Investment Management for the management of Fairmont Royal Palm Marrakech. The 134-key property will be contributed to an OPCI, with Beachcomber holding 49% and Yamed Fund, advised by Yamed Investment Management, holding 51%. The deal also includes the construction of a new 150-room hotel extension, financed jointly by Yamed Fund, Beachcomber, and Domaine Palm Marrakech, and will operate under the Fairmont brand.

🏛 Shiva Hotels refinances The Bo Tree, a luxury hotel in Marylebone, London, for over £300 million (€360 million). Opened in September 2023, The Bo Tree features 199 rooms and will soon add a rooftop pool, lounge bar, fitness area, and private dining/meeting space. Rishi Sachdev, CEO of Shiva Hotels, cites the hotel's location and "future potential" as key to attracting a broad range of funding partners for the deal.

🏠 RockyPop is set to open a new hybrid lifestyle hotel in Marseille in the summer of 2025, following its establishments in Chamonix, Flaine, and Grenoble. Located in the vibrant Castellane neighborhood, close to the renovated square and the Prado market, RockyPop Marseille will be just two metro stops from the Old Port. The hotel aims to blend various accommodation options with lively communal areas, promoting entertainment and social interaction in a Pop Culture atmosphere. The venue will feature a rooftop with views, a shaded pergola, a large bar with games, multiple dining spaces, and two karaoke rooms.

🏨 In 2024, Texas welcomed new hotels and will continue hospitality expansion through 2026. February 2024 saw the opening of the Loews Arlington Hotel and Convention Center near Dallas/Fort Worth with 888 rooms, five restaurants, two pools, cabanas, a spa, and an event space, located adjacent to Globe-Life Field and AT&T Stadium. In Waco, April saw the launch of the Hotel Herringbone, a 21-room Art Deco hotel crafted from shipping containers, featuring a 30,000-square-meter space for dining, music, art, and events, including free concerts nearly every night at Herringbone Square.

🏦 Conrad Hamburg is set to open in 2024 as the first Hilton's Conrad Hotels & Resorts property in Germany. The hotel, under a franchise agreement with Munich Hotel Partners, will join the 15 existing or developing Conrad hotels in the EMEA region. Situated in Hamburg's center, the 238-room hotel will feature 25 spacious suites, 32 residential suites, nine meeting rooms, a bar lounge, a restaurant, a luxury spa, a state-of-the-art gym, and a private pool. It will be located in the historic Levantehaus on Europe's bustling Mönckebergstraße.