Ouvertures d’hôtels

🏠 RockyPop is set to open a new hybrid lifestyle hotel in Marseille in the summer of 2025, following its establishments in Chamonix, Flaine, and Grenoble. Located in the vibrant Castellane neighborhood, close to the renovated square and the Prado market, RockyPop Marseille will be just two metro stops from the Old Port. The hotel aims to blend various accommodation options with lively communal areas, promoting entertainment and social interaction in a Pop Culture atmosphere. The venue will feature a rooftop with views, a shaded pergola, a large bar with games, multiple dining spaces, and two karaoke rooms.

🏨 In 2024, Texas welcomed new hotels and will continue hospitality expansion through 2026. February 2024 saw the opening of the Loews Arlington Hotel and Convention Center near Dallas/Fort Worth with 888 rooms, five restaurants, two pools, cabanas, a spa, and an event space, located adjacent to Globe-Life Field and AT&T Stadium. In Waco, April saw the launch of the Hotel Herringbone, a 21-room Art Deco hotel crafted from shipping containers, featuring a 30,000-square-meter space for dining, music, art, and events, including free concerts nearly every night at Herringbone Square.

🏦 Conrad Hamburg is set to open in 2024 as the first Hilton's Conrad Hotels & Resorts property in Germany. The hotel, under a franchise agreement with Munich Hotel Partners, will join the 15 existing or developing Conrad hotels in the EMEA region. Situated in Hamburg's center, the 238-room hotel will feature 25 spacious suites, 32 residential suites, nine meeting rooms, a bar lounge, a restaurant, a luxury spa, a state-of-the-art gym, and a private pool. It will be located in the historic Levantehaus on Europe's bustling Mönckebergstraße.

🏨 Premier Inn opens its first Austrian hotel, Premier Inn Wien City, joining its 60 establishments in Germany. Located near Vienna's central station, the building was acquired in March 2023 and is undergoing renovation, expected to finish by July 2025. It offers 180 modern rooms, including 29 Premier Plus rooms, with an average size of 20 sqm, and a private underground parking for 31 vehicles. CEO Erik Friemuth sees Vienna as a strategic market for expansion.

🍴 In Marseille, the Mucem selected starred chef Alexandre Mazzia and Sodexo Live! to enhance its J4 restaurant offerings until 2036, following a call for interest in late 2024. The culinary experience will mirror Mucem's Mediterranean, lively, and popular ethos. By 2025, three dining areas will open in phases: a top-floor restaurant with Mediterranean views and a menu by Mazzia set to launch in autumn 2025, a street-food-oriented Terrace available from the summer, and a quick-service Kiosk in the public hall.

🏠 Founded by Denis ALLEGRINI and Audrey & Christophe CHALVIDAL in 2022, The Social Club has 4 unique properties combining heritage, culture, and gastronomy: Margaret – Hôtel Chouleur in Nîmes (4-star, 11 rooms/suites, 1 MICHELIN-starred restaurant Rouge and bistro Gigi), Château Les Oliviers de Salettes in Charols (5-star, 32 rooms/suites, gastronomic restaurant Lavandin and Grill), La Régalido in Fontvieille (4-star hotel spa), and Le Pré Galoffre in Nîmes (3-star hotel restaurant with pool). Also owns 2 restaurants/glaciers: Les Terrasses and Snack Glacier Les Petites Terrasses at Pont du Gard in Remoulins, and Petit Farmers in Paris, located in the Tuileries Garden.

🏡 Acquired a year ago by the Hôtels La Villa Collection, the iconic Hôtel Sainte Valérie in Juan-les-Pins, dating back to 1991, undergoes renovations for an enhanced guest experience. Renamed La Villa Sainte Valérie, it officially adopts this new identity from March 10, 2025. Located at 13 rue de l’oratoire, 06160 Juan-les-Pins, the adult-only retreat (16+) promises a tranquil Provençal ambiance on the French Riviera. The Hôtels La Villa Collection now boasts 7 properties.

🏨 Radisson Hotel Group had a record year in 2024, adding nearly 40,000 rooms globally and maintaining its lead with Radisson Blu as Europe's top upscale brand for the 13th consecutive year. Despite geopolitical changes in 2024, the Group plans more opportunities in 2025, crediting success to the support of owners, partners, shareholders, and teams. Radisson also leads the upscale resort segment in EMEA.

🏖 Côte d’Azur France Tourisme, led by President Alexandra Borchio Fontimp and General Director Claire Behar, concluded a week-long mission in Washington DC, Philadelphia, New York, and Toronto alongside 18 partners to boost the region's popularity among North American visitors. A key highlight is the new direct United Airlines flight from Nice to Washington starting May 2025, adding to the 6 daily direct connections by 4 airlines from the Nice Côte d’Azur Airport to the US between May and October. Over 60 travel agencies and major American media were engaged.

🏥 Maybourne Hotel Group announces The Maybourne Saint-Germain opening in Paris for 2027, housed in a 17th-century building at Îlot Saint-Germain. Offering 101 hotel rooms and suites plus 23 ultra-luxurious branded residences, the site is a classified historical location transitioning from the former Ministry of Defense. The hotel will feature 50 suites, 51 rooms, a courtyard, six dining spaces, and a large wellness and longevity brand "Surrenne" spa. Interior designers Pierre-Yves Rochon and Laura Gonzalez will design the residences. Three pools, including a 30-meter rooftop pool and a 25-meter private residential pool, will be available.