Ouvertures d’hôtels

⚽ Novotel and Paris Saint-Germain introduced "Novotel Legendary Rooms," offering football fans a total immersion into the careers of their favorite players. This unique collaboration features themed rooms at key Novotel locations worldwide, designed with memorabilia, decor, and technology that trace the history of PSG's iconic players. Each room remains a secret until unveiled to fans, allowing them to fully immerse themselves in the world of football legends.

🏨 BWH Hotels plans the opening of its second Aiden by Best Western hotel in Velbert, Germany, near Düsseldorf, scheduled for July 2025. Targeting a younger audience with a modern design and lifestyle concept, the Aiden by Best Western Velbert will feature 110 rooms, eight meeting rooms, two with rooftop terraces. This marks the brand's second establishment in Germany, following the success of the first. The hotel's unique style aims to cater to the expectations of Generations Y and Z.

🏨 Hôtels Akena opens a new site in Nantes and renovates in Reims, aiming for quality service and modernized infrastructures. Akena Nantes Orvault upgrades from 2 to 3 stars, featuring room and common area modernization, a new seminar room, and 46 rooms with local products breakfast buffet, free gym, and electric vehicle charging stations including a Tesla charger. Reims' Akena Reims-Bezannes renovated rooms between January and March 2025, with recyclable bedding from Le Comptoir du Matelas, and will expand by 100m² in 2026, adding a new seminar room for increasing demand.

🏨 Hilton collaborates with Société hôtelière économique d'investissement de Gerone Nord for Spain's first Spark by Hilton hotel in Madrid. The Spark by Hilton Madrid Alcalá, opening summer 2025, will feature 95 rooms, a buffet breakfast area, and communal spaces. The expansion follows European launches in the UK, Germany, Austria, and Poland, with France upcoming. Carlos Miró, Hilton's Development MD for Spain and Portugal, sees significant opportunities in the premium economy segment.

🏡 Les Prés d'Eugénie, under the leadership of Adeline and Eléonore Guérard, daughters of founders Christine and Michel Guérard, reopened after a seasonal closure. The establishment, located in the heart of the Landes region, introduced a new exceptional room with a private whirlpool bath named Onzen, inspired by Japanese culture. The room features marble bathrooms, rain showers, antique furniture, art pieces, and views of the prairie and the Ferme Thermale.

🏝 Anantara Golden Triangle Elephant Camp & Resort unveils the Mekong Explorer tent, a unique experience nestled atop a hill in Northern Thailand, offering panoramic nature views. Located 4 km from the Golden Triangle, at the convergence of Thailand, Laos, and Myanmar borders, and surrounded by a 65-hectare bamboo forest, it boasts views of lush jungle, the Mekong River, and 20 rescued elephants. This two-bedroom luxury tent features leather, wood, and Jim Thompson fabrics, local teas, chocolates, homemade elephant-shaped butter biscuits, and more. Each room has an en-suite bathroom and king-size beds, while outside there are two private terraces with 5m x 3m infinity pools and outdoor bathtubs.

🏡 The Kimpton Main Frankfurt hotel officially opened in the evolving "Four Frankfurt" district, paying tribute to the city's Bauhaus heritage. Managed by IHG Hotels & Resorts, the hotel merges contemporary design with the former Deutsche Bank headquarters' historic significance. The London-based Waldo Works architecture firm designed the hotel, infusing a modern take on Bauhaus style with a warm color palette and geometric shapes, reflecting a 1950s ambiance. The interior includes contrasting elements and an array of materials, textures, and colors with a design ethos that honors both the city's history and future.

🏙 IHG Hotels & Resorts will open Hotel Indigo Menorca in Mahón, Minorca, Spain, in summer 2026. It's the eighth Hotel Indigo property in Spain and adds to IHG's Luxury & Lifestyle portfolio. The 75-room hotel will be located on Mahón's port, featuring private terraces, sea-view restaurant, local-flavor bar, and outdoor pool. Guests will have easy access to Isla del Rey and Hauser & Wirth art center, emphasizing the attraction to Minorca's sunny climate, pristine beaches, and tranquil ambiance.

🏨 Hyatt Hotels Corporation aims to increase its UK portfolio by 30% by 2026, starting with Hyatt Place Leeds' 217 rooms and Hyatt House Leeds' 88 rooms, which opened in March 2025. The expansion will add over 1,000 rooms across the UK and create about 250 jobs. Upcoming openings include Hyatt Place London Paddington with 87 rooms and Hyatt Regency London Olympia with over 200 rooms.

🏡 Michelin unveiled its first selection of MICHELIN Clefs in Greece, featuring 68 top lodging experiences. The selection includes 1 hotel awarded three MICHELIN Clefs, 7 hotels with two Clefs, and 60 establishments receiving one Clef. MICHELIN aims to become the leading independent booking platform globally, offering exceptional restaurants and hotels. MICHELIN Clefs are awarded based on anonymous stays or visits by the MICHELIN guide’s inspectors, independent of any existing labels, tourism stars, or quotas.