Initiative eco-responsable et RSE

🏖 Pierre & Vacances, the leader in local tourism and the top mountain accommodation provider, is set to fully renovate the former L'Hermine residence in Avoriaz, to be renamed Capella in 2025, as part of their development plan and commitment to energy transition and decarbonization. Constructed in 1975, the iconic building will undergo a transformation addressing the challenges faced by ski resorts, which house about 70% of energy-inefficient buildings, known as "thermal sieves." This project also aligns with the Climate and Resilience Law's objectives.

🎭 During the Museum Connections event, cultural institutions shared experiences in environmental and social transition leadership. Marta Sofia Dos Santos, director of Chillon Castle (Switzerland), aimed for 'Sustainable 3' certification, addressing challenges for historical buildings. Emilie Girard, Strasbourg's museums director, implemented eco-responsible and inclusive practices. Key actions include staff mobility, responsible purchases, and executive training, highlighting the necessity of adapting production and programming to sustainable goals.

📱 Agence Taste helps restaurants attract tourists by implementing digital tools, emphasizing internet presence, and e-reputation management. Restaurants are advised to have an updated, mobile-friendly website and to invest in SEO with keywords such as "best restaurant Paris." An increase in one TripAdvisor rating point can lead to an 11.2% rise in revenue, according to Deloitte. Taste offers services in e-reputation monitoring, professional response crafting, and visibility campaigns. Additionally, communicating in English and using social media is recommended to target international clientele.

🏡 Airbnb, partnering with the Fondation du patrimoine, has supported 200 rural heritage projects through the "Patrimoine et Tourisme local" program over three years. The program continues into 2025, with Airbnb contributing an additional half a million euros, totaling a 6.1 million euro sponsorship over four years. This funding aids in the restoration of rural heritage sites and revitalization of French villages.

💸 Marine Pescot founded Eqolux in 2020, driven by her passion for technology and data after experiences in large corporations and startups. In 2019, she teamed up with Benoît Formet, an ex-hotelier with a dream of solo sailing across the Atlantic during the Mini-transat. This partnership led to a sponsorship project focused on zero plastic and a sustainable transformation initiative with a Best Western hotel, marking a first for the French market. Eqolux aims to provide technology for sustainable and responsible hotel management.

💼 Sophie Mestiri has been appointed as the Director of Human Resources at European apart-hotel player Adagio. Bringing vast HR management and organizational transformation experience, her role involves driving organizational changes to support Adagio's rapid growth, focusing on talent management, social dialogue, and HR transformation. Mestiri's career includes key positions at Shell Oil Corporation, Primavista, and ISS, where she played a significant role in HR and social affairs. She values Adagio's strong human values and dynamic sector presence.

📊 The Centre Expo Congrès in Mandelieu renewed its ISO 20121 certification in December 2023; by 2024, achieved a 37.96% reduction in CO2 emissions and an 11% reduction in waste at recurring events. The ME.E.T. business club now has over 100 members. In 2024, the Centre generated approximately €4.4 million in economic impact from congress activities, with 8,300 overnight stays, 74,000 visitors, over 207 activity days, 37,000 m² of commercialized exhibition space, and 63 events.

🍷 The Japanese sake, with a history spanning several centuries, is recognized for its regional varieties and unique brewing conditions. The ancestral craft, "Les connaissances et savoir-faire traditionnels relatifs à la fabrication de saké à base de koji au Japon," was inscribed on UNESCO's Intangible Cultural Heritage list on December 4, 2024. The recognition includes sake, shochu, awamori, and mirin. Sake is integral to Japanese social and religious ceremonies, and its key ingredient, koji, is essential in other Japanese foods like miso and soy sauce. Sake brewery tourism in Japan offers immersive cultural experiences for both local and international visitors.

🍎 On December 19, 2024, in Paris, the Coopérative Agricole de Coton de Pella launched the first event of the European program Fruitilisious at the Laurier – Maison Mavrommatis restaurant. The initiative aims to promote fresh fruits—apricots, peaches, and cherries—to the French market, highlighting sustainable and high-standard production practices. Annually producing 4,000 tons of peaches, 500 tons of apricots, and significant cherry quantities, the cooperative emphasizes quality, traceability, and compliance with strict European standards, including GLOBALGAP and GRASP certifications. This inaugural event is part of a strategy to boost the competitiveness and consumption of European fruits in France.

📈 GHR's RSE and social departments present the 2024 guide "Diversity, inclusion: what if we managed differently?". Now accessible via your member area, it encourages the implementation of management practices that promote diversity and inclusion within your company. ???? Please note that without the full article text, the summary might lack some context or specific details. If there are any additional facts or numbers mentioned later in the article, they would not be included in this summary.