Initiative eco-responsable et RSE

🏠 Grand Jardin moves from Clairefontaine, Yvelines, to Lamblore, Eure-et-Loir, after four years. It focuses on responsible tourism and regenerative agriculture. Supported by a €5.7 million investment from Banque des Territoires, Crédit Agricole Val de France, and CIC Nord Ouest, it plans to open by summer 2026. Vegetable baskets from May 2025 will be available directly from the farm and delivered in western Paris. This project showcases investor confidence and aims for a national reach.

💻 Api & You, a digital solutions pioneer in hospitality, joins Coq Vert, a French ecological transition community supported by Bpifrance and ADEME. Based in Poligny, Jura, since 1996, it has 120 employees and projects a €12 million revenue in 2024. Focused on eco-design, it aims to reduce digital carbon footprints. From 2021 to 2023, client bandwidth usage rose by 25% to 441 terabytes, prompting research to curb environmental impacts.

📍 Nouveau Premier Inn à Édimbourg, à moins de 10 minutes du terminal de l'aéroport, sur Eastfield Road. Prévu pour 2024, l'hôtel comptera 218 chambres et 100 places de parking. Whitbread et Riverstone Hotels Ltd collaborent sur ce projet qui suit la stratégie durable de Whitbread, utilisant l'électricité renouvelable. L'aéroport d'Édimbourg dessert plus de 155 destinations, avec 16 millions de passagers annuels. Trois nouveaux Premier Inn, totalisant 500 chambres, sont en développement à Édimbourg.

🏨 B&B HOTEL Luxembourg Centre Cloche d’Or, a 3-star superior hotel, opened in the Cloche d’Or district. With 150 rooms, it features a private terrace, bar/lounge, meeting room, and breakfast area. Nearby tramway and car access enhance connectivity. Developed by Nextensa and Promobe, designed by Moreno Architecture & Associés, it targets BREEAM Excellent certification, with 40% green roofing. B&B HOTELS expands in Europe, planning a 93-room hotel in Unterschleissheim, Germany.

🏨 Kasada, a leading pan-African hotel investment platform, secured a €15 million loan from the Africa Go Green Fund (AGG) for a green-certified hotel project in Angré, Abidjan. The development will feature a 170-room hotel, coworking spaces under the Wojo brand, and MICE facilities. This will be Angré's first international branded hotel and Kasada's fifth in Abidjan. The project aims to support sustainable urban development and will be EDGE certified, creating significant job opportunities in the area.

💰 80% des Français prêts à changer leur mode de vie pour le climat. EasyHotel lance sa philosophie « Pack Light » inspirée de l'art de vivre à la française, encourageant un voyage plus léger et libre. Situé en centre-ville avec le plus faible CO₂ par chambre en Europe, easyHotel s'aligne avec le slow travel. La Banque Européenne d’Investissement a révélé ces chiffres, soulignant l'importance de la simplicité et du choix responsable.

🌍 En 2025, 79% des voyageurs donnent priorité au tourisme durable, motivés par l'impact environnemental. VivaTech 2025 à Paris a accueilli un débat sur la promotion du tourisme durable. L'IATA a lancé CADO pour décarboner l’aviation. En Europe, la Commission européenne cherche des capitales du tourisme intelligent pour 2026. FairMoove Solutions, fondée par Hubert Vendeville, se concentre sur l'affichage environnemental. MooVert, une start-up française, participe aux French Tourism Days USA 2025 pour promouvoir l'innovation touristique.

📅 In 2024, Loire-Atlantique recorded nearly 31.9 million overnight stays, highlighting its tourism sector's growth. Tourism generated significant economic impact, employing 27,925 people, a 12% increase over a decade. It comprises 5.6% of departmental jobs. Visitor satisfaction averaged 8.6/10. Seasons' visitation: 33% in summer, 26% in spring, 21% in autumn, 20% in winter. Most tourists are from Île-de-France and the Grand Ouest, with increased international visitors. The region promotes sustainable tourism practices.

🏨 Scandic Hotels is expanding in Norway by converting Scandic Grensen into the first Scandic Go in the country. Located in Oslo's city center, near Karl Johans gate and the Norwegian Parliament, this modern hotel aims to attract a new generation of travelers. The renovation aligns with Scandic Go's model and will receive Nordic eco-certification. CEO Jens Mathiesen emphasizes the strategic growth in a key market, while Asle Prestegard highlights its appeal to younger clientele.