, auteur/autrice sur Le 10 Minutes Hôtelier - Page 9

3 min

News Récap de Guest Suite : Découvrez l’actualité de Google Business Profile

📖 Google has updated its verification policy for Google Business Profile listings, requiring new verifications for minor changes which could lead to temporary suspensions. Their stricter controls have led to a massive wave of fraudulent listing suspensions and a considerable number of reviews were deleted in an effort to eliminate fake feedback. As of August 2024, Google's algorithm update continues to cause search ranking volatility beyond the update's official end on September 3. With the "Target Cost per Lead" bidding strategy in testing for Local Services Ads, Google aims to optimize lead generation costs. The addition of the "About This Place" section in Google Local Pack offers users deeper insights into local businesses. Users are advised against purchasing fake Google reviews, with risks of suspension and penalties up to €300,000 and 2 years imprisonment for deceptive advertising.

9 min

Étude qualitative : Définition, objectifs et guide étape par étape

📝 Customer satisfaction is vital for long-term success; it informs product and service adaptations. Qualitative studies, unlike quantitative ones, use interviews to uncover deep insights through non-numeric data, providing an understanding of target group behaviors, attitudes, and perceptions. Employing open-ended questions ensures in-depth analysis, essential for actionable results. Companies can use tools like Guest Suite to gather and analyze customer feedback, improving their market position through trust-based customer relationships.

7 min

Pourquoi et comment réaliser un mapping concurrentiel efficace ?

🏫 Mapping concurrentiel essential for understanding competitive positioning and identifying market opportunities. Technique allows visualization and comparison of a company's position relative to competitors, using a two-dimensional graph based on market-relevant criteria such as price and quality. Ideal for refining marketing strategies and strengthening competitive advantages. Examples include industry comparisons: Apple's high costs and strong brand image, Samsung's slightly lower costs, and Huawei's competitive pricing with brand challenges. Guest Suite offers solutions for online reputation management and competitive mapping, serving over 3,000 businesses to enhance local visibility.

5 min

Fiche Google suspendue : pourquoi et comment rétablir votre fiche ?

📊 Google fiche d'établissement suspension: notifiée par email de Google, irrésolvable par prestataires externes, deux types existent - suspension partielle (fiche non vérifiée, non modifiable jusqu'à vérification) et suspension définitive (fiche supprimée, non visible/modifiable mais accessible pour ID récupération). Rétablissement: comprendre les raisons de la suspension via l'email de Google, effectuer les demandes de changement, suivre la procédure de rétablissement (justification, justificatifs requis). Si échec, faire appel via formulaire spécifique. Raisons courantes de suspension: compte Google supprimé, établissement non éligible, vérification incorrecte, contenus non autorisés, achat de faux avis, changements excessifs, doublons de fiche. Guest Suite aide plus de 10,000 points de vente à gérer leur réputation en ligne et leurs fiches Google.

7 min

Pourquoi et comment fusionner deux fiches Google My Business ?

📜 Google Business Profile (formerly Google My Business) listings are vital digital marketing tools for increasing online visibility and attracting local customers by presenting essential business information, such as opening hours, address, and customer reviews. Multiple listings for a single establishment can lead to confusion and negatively impact local SEO. The article outlines the process for merging duplicate Google Business Profile listings to ensure a consistent online presence: Identify duplicates, contact Google via a specific form, request a merge, choose contact options, and check for NAP consistency (Name, Address, Phone number). It also advises on when to merge or delete a listing—due to duplicates, address changes, or business closure—and how to create and manage multiple listings for businesses with several locations or distinct services.

1 min

Guest Suite dans Capital sur M6 : Peut-on se fier aux avis clients ?

🗓 On May 16, 2021, Guest Suite shared best practices on M6's "Capital" show, hosted by Julien Courbet. Clément Poupeau, Guest Suite's Chief Sales and Marketing Officer, joined by STORY France's director Xavier Rondeau, discussed the significance of Review Management across STORY's 45 stores.

6 min

Marketing territorial : définition, conseils et exemples

🏖️ Le marketing territorial, une stratégie pour attirer visiteurs, entreprises et investisseurs, vise à renforcer l'attractivité en valorisant atouts d'un lieu. Objectifs: augmenter attractivité, développer l'image de marque et stimuler l'économie. Clés de réussite: visibilité en ligne, collaboration des parties prenantes, gestion de la e-réputation. Exemples: "I Amsterdam" (2004) a positionné Amsterdam comme ville innovante; "Visit California" a varié son public cible; "Québec Original" a mis en avant authenticité régionale. Guest Suite aide les professionnels à gérer la e-réputation.

7 min

Témoignage client : l’atout pour renforcer votre e-réputation

📝 Customer testimonials are crucial for improving online reputation and brand image. They can be written, video, or posted on social media, with video format being particularly impactful. 92% of French consumers check online reviews before purchasing. Strategies to collect testimonials include satisfaction surveys and leveraging brand ambassadors. Guest Suite's solution has resulted in a 150% increase in feedback for clients within a year, with an average of 86% positive reviews. It's important to ask the right questions for effective testimonials, which should be authentic, factual, and widely visible. More than 10,000 sales outlets use Guest Suite, offering features such as unlimited satisfaction surveys, automated review dissemination, and centralized feedback analysis.

9 min

Gestion de crise : explication, exemples et les étapes à suivre

🛑 Crises such as cyberattacks, media scandals, and disasters can threaten a company's survival, necessitating rapid, efficient response strategies to minimize negative impacts. Crisis management involves prevention, preparation, intervention, and recovery, with emphasis on communication and stakeholder safety. Successful examples include Johnson & Johnson's Tylenol crisis, Airbnb's privacy violation, and United Airlines' overbooking issue. Online reputation monitoring can help anticipate crises, where Guest Suite offers tools for vigilance, satisfaction analysis, and automated feedback solicitation to improve and control online reputation for long-term resilience.

6 min

Feedback Management : Améliorer et maîtriser votre satisfaction client

📝 According to IFOP x Guest Suite, 92% of French people check customer reviews before purchasing. Feedback management involves collecting, managing, and analyzing customer and employee testimonials to improve products and services continuously. It uses satisfaction surveys, customer reviews, interviews, and group discussions to guide strategic and operational decisions. The process includes designing satisfaction surveys, automating questionnaire dispatch, centralizing responses, analyzing satisfaction indicators in detail, and conducting semantic analysis. Guest Suite helps over 10,000 clients enhance their feedback management by leveraging software functionalities that bridge customer satisfaction control and online reputation improvement.

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