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📊 To convince management of marketing initiatives' value, present concrete evidence of past campaigns' performance, such as a 20% increase in bookings from an email campaign or significant website traffic growth from SEO optimization. Discuss ROI, key performance indicators (KPIs), and include customer testimonials to humanize data. Recognize not all marketing actions are trackable and the customer journey isn't linear, involving multiple platforms over several days, making ROI attribution challenging.

LES HÔTELS (TRÈS) PARTICULIERS LANCE BELLEVIGNEDONT LA PREMIÈRE ADRESSE OUVRE À CHAMBOLLE-MUSIGNY, CŒUR HISTORIQUE DE LA CÔTE DE NUITS.  

💸 Since the 2019 finance law, VAT on gift vouchers and boxes has been complicated by distinguishing between single-use and multi-use vouchers. Single-use vouchers have known VAT rates at the time of purchase, while multi-use vouchers' VAT is determined upon redemption. Console SecretBox streamulates VAT management for gift vouchers, offering automated VAT calculations, reducing errors, and saving time, all on a greentech server compliant with ISO 14001, with no commissions or intermediaries, and immediate banking for the establishment.

🏖️ In France, tourism accommodation is adapting to trends over the past decade, including increased weekend and short stay offers. The health crisis sparked a higher demand for long stays and "workation" trends. Eco-friendly accommodations are on the rise with over 16% of French travelers preferring sustainable lodgings in 2024, up from 12.6% in 2023. Collaborative economy platforms like Airbnb have grown, challenging traditional hotels, which are now embracing AI and digitalization to stay competitive.

🏨 Accor group reported a net profit of 253M€ in the first half of 2024, an increase from 248M€ in the first half of 2023. Revenue rose by 11%, reaching 2.677 billion euros. Earnings before interest, taxes, depreciation, and amortization (EBITDA) were 504M€, a 13% year-over-year increase. Accor opened 146 hotels with 24,000 rooms in the first half of 2024, growing their network by 4.1% over 12 months. As of June 2024, Accor has a portfolio of 5,682 hotels (838,722 rooms) and a pipeline of 1,297 hotels (218,000 rooms).

🏅 Accor, as a premium partner for the Olympic Games, will offer 'All Mood Service' from July 27 to August 11, from 6 pm to 9 pm, across ten establishments in Paris (Pullman Montparnasse, Molitor MGallery, Novotel Porte de Versailles, Mercure Montmartre, ibis Bastille, Handwritten Maison Hamelin), Marseille (Sofitel Vieux Port, Novotel Vieux Port), Lyon (Novotel Confluence), and Lille (Mama Shelter). Clients can win services, drinks, or souvenirs matching their 'Mood' and daily a golden ticket will grant two Olympic event tickets.

🏨 During quieter periods, hospitality professionals should assess team management, optimize organization for the upcoming season, and ensure administrative tasks are up-to-date. Proactive analysis of sales data, food costs, and potential future expenses is crucial for maintaining profitability. It's recommended to enhance both the physical and online customer experience, including minor maintenance tasks and digital presence optimization. Services like Google Business and mentor coaching programs, such as Service Compris's Boost Resto, can assist in these advancements.

🍴 Romain Hubert and Oriane opened L'Émulsion 13 years ago in Isère, offering a €65 evening menu and reduced prices for under-30s. In May, they launched Lo-Fieu, a 65-seat bistro with a €1.5M investment, planning to add five guest rooms by year's end. Lo-Fieu features wood-fire cooking, with meals priced at €30 for two courses or €35 for three at lunchtime, focusing on local, sustainable practices.

🍳 Stéphanie Le Quellec knew she wanted to be a chef since 6 or 7 years old, influenced by her family's culture of food and conviviality. At 14, she chose hotel school without hesitation. Le Quellec values seasonality and local sourcing in cuisine, exemplified by her avoidance of off-season produce like winter tomatoes in France, 2024. She treasures a 25-year-old knife, enjoys products like langoustines, and focuses on team respect and listening skills as a manager. Le Quellec gets six to seven hours of sleep, has a soft spot for Saint-Tropez, and advocates for two rest days per week for her team. She recently released a cookbook with Solar Editions featuring recipes under 30 minutes.

🏨 Accor's lifestyle brand Tribe expands with the Tribe Clichy flagship in Hauts-de-Seine, opened late June near Paris. Sébastien Bazin acquired the brand with one hotel in Australia, aiming to develop urban, design-focused hotels with a 'social hub'. Tribe Clichy, by Galia Group, features 120 rooms, a Californian-style restaurant seating 80, a panoramic rooftop, and a 190m² garden. Accor plans to open 100 Tribe hotels in five years, with 30 projects signed for 2027 in French cities like Bordeaux, Montpellier, and Marseille, and a forthcoming Pantin location with 120 rooms and a restaurant over 4,400m².