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🏨 Groupe Logis Hôtels foresees a record 263M€ turnover for 2024, a +10% increase to date, thanks to its 2-year premium segment development and Urban Style brand expansion strategy. Despite inflation, they've limited rate hikes to +5%, resulting in a +16% rise in loyalty program ETIK, which now has 600,000 members with a 5.5% cashback—leading to a +14% boost in direct sales.

🎁 Last year, gift cards in France saw an 8% growth, reaching €8 billion, with the country ranking 3rd in Europe for gift card sales volume. Experts predict a 14% increase this year. Digital gift cards are projected to grow by over 16% in 2024, with global spending nearing $740 billion. Average gift card value is around €190 as of 2023. Experiential gift cards are trending, offering services instead of material items, believed to increase happiness by 7%.

🏨 Patrick d’Altelis, a pioneer in deploying artificial intelligence in hospitality, featured on Inno'Tourism, France's leading show on hotel innovation. Livie's AI chatbot enhances customer service by providing personalized experiences, increasing direct bookings, and understanding client needs. Upcoming features include Google Maps integration and predictive AI to redefine customer experiences. For hoteliers seeking to outpace competitors and embrace AI, this episode offers insights into Livie's exciting roadmap. Contact Patrick at 06 08 33 16 93 or [email protected] for a demo.

🏦 Groupe Barrière to launch Maison Barrière Vendôme, a 5-star hotel, in January 2025 between Place Vendôme and the Tuileries Gardens. The hotel will feature 26 rooms, including 16 suites and apartments, all designed by architect Daniel Jibert with high-end materials like Versailles parquet, onyx marble, and pearlescent terrazzo. Amenities include private dining with chefs in spacious suites and a gastronomic bar-restaurant, Frida, offering South American flavors and sophisticated cocktails. A spa set in historic cellars will provide treatment rooms, a sauna, and a cold pool.

🏖️ The 36th edition of Tourissima, Lille's tourism and nature activities fair, will take place from January 24 to 26, 2025. The event is an annual meeting for travelers from the Hauts de France region, offering unique stays and activities. In 2024, the fair brought together 250 exhibitors and welcomed 16,800 visitors. The 2025 edition will feature thematic areas focusing on world islands, VanLife, nature activities, and escapades in the Hauts-de-France region, along with special offers, conferences, and musical, folk, and culinary animations. More information is available at salons-du-tourisme.com/fr-FR/lille.

🏡 EquipHotel 2024, held from November 3 to 7 in Paris, Porte de Versailles, concluded with 1,200 exhibitors and 80,000 professionals over 5 days. The event featured a range of solutions, ideas, and conferences for hospitality professionals, emphasizing innovation for establishments' attractiveness, positioning, performance, and profitability. Béatrice Gravier, director of EquipHotel, highlights the ongoing effort to upscale the event since its 2022 edition.

📱 Digital adoption surges with customers increasingly using digital channels to find businesses, check prices, read reviews, and make secure reservations. By 2025, this trend is expected to accelerate. Only 21% of leisure professionals are considered fully digitized according to PhocusWright. The leisure industry reservations online increased from 75.8% in 2017 to 82.2% in 2018, with direct sales in the US leisure sector jumping from 32% in 2019 to 75% in 2023. However, 40% of global operators still lacked a modern booking system in 2024. The leisure industry seeks to slow price hikes in 2025 after a daunting 2024 season. In 2025, it's crucial for businesses to integrate digital tools for on-site customer experience improvements, use responsive websites with real-time booking engines, connect to online travel agencies (OTAs), and ensure mobile compatibility, given 80% of high-season bookings are last-minute and made on mobile devices. Google My Business and mobile payments like ApplePay and GooglePay are becoming essential. Google's "Things To Do" enables direct, real-time booking information, which is free for businesses.

🏢 EquipHotel 2024 concluded on a high note from November 3-7 at Paris Porte de Versailles. Themed "Osons!", the event attracted 80,000 professionals over 5 days, with a 15% international attendance from 114 countries. A total of 1,200 exhibitors, 40% international from 40 countries, showcased their offerings. The edition featured 100 conferences with industry leaders discussing key topics. Nicolas Dufourcq sponsored the 7th edition of La Fabrique du Tourisme, focusing on AI impacts on hospitality.

🍴 Medialog and TheFork, through TheFork Manager, announce a partnership to streamline restaurant operations by integrating reservation and order management. The collaboration enhances efficiency by offering seamless synchronization, optimized floor organization, and a simplified payment process. Benefits include time savings, improved table management, complete transaction tracking, and insights into customer preferences. Medialog, established in 1988, specializes in innovative software for the hospitality sector, while TheFork, a Tripadvisor® company, is a leader in online restaurant reservations in Europe, with about 55,000 partner restaurants, nearly 40 million app downloads, and over 20 million verified reviews.

🏡 Airbnb launched a national data access portal for French cities during the Salon des Maires event from November 19-21, 2024. The portal aims to help municipalities strategize tourism and housing management, with updated data including number of stays, economic benefits, and local accommodation types. Amid regulatory challenges, including a new law limiting primary residence rentals to 90 days, Airbnb offers data to balance regulation with occasional rental benefits.